Consumer Psychology 2e 2nd edition [Mīkstie vāki]

  • Formāts: Paperback / softback, height x width x depth: 240x171x19 mm, weight: 600 g
  • Izdošanas datums: 02-Aug-2019
  • Izdevniecība: Open University Press
  • ISBN-10: 0335247962
  • ISBN-13: 9780335247967
Citas grāmatas par šo tēmu:
  • Mīkstie vāki
  • Cena: 42,24 €
  • Pievienot vēlmju sarakstam
  • Grāmatu piegādes laiks ir 3-4 nedēļas, ja grāmata ir uz vietas izdevniecības noliktavā. Ja izdevējam nepieciešams publicēt jaunu tirāžu, grāmatas piegāde var aizkavēties.
  • Ielikt grozā
  • Daudzums:
  • Piegādes laiks - 4-6 nedēļas
  • Formāts: Paperback / softback, height x width x depth: 240x171x19 mm, weight: 600 g
  • Izdošanas datums: 02-Aug-2019
  • Izdevniecība: Open University Press
  • ISBN-10: 0335247962
  • ISBN-13: 9780335247967
Citas grāmatas par šo tēmu:
* Why do people behave and think the way they do? * What makes people choose certain products and services? * How does consumption affect our everyday lives? Informed by psychological theory and supported by research, Consumer Psychology provides an overview to understanding consumer behaviour and underlying thought processes. Written in a clear and accessible style it is an essential read for students of consumer psychology. It is also important reading for anyone studying consumption, whether in marketing, consumer behaviour, sociology, anthropology, business studies, cyber psychology or sustainability. Psychology is central to an effective understanding of consumer behaviour and this book shows how it can be used to explain why people choose certain products and services, and how this affects their behaviour and psychological well-being. This book explores key theories from a broad range of psychology disciplines to show how psychology can help explain consumption behaviours. These include: * Memory and learning * Perception and attention * Emotions * Decision making * Motivation * Happiness This 2nd second edition has been updated with new research throughout and has more in-depth sections on topics such as: * Motives for and consequences of sharing in a social media environment * Online gaming and online customized advertising * Sustainable consumption and how to increase it Each chapter features an introduction, key terms, summary and study questions or class exercises that encourage you to think critically about the topics covered. Real-life examples including adverts and case studies are included throughout to ensure clear application to everyday life.
List of Figures
vii
List of Tables
ix
Preface xi
Acknowledgements xv
1 Consumer psychology: what it is and how it emerged
1(14)
2 Consumer memory and learning
15(24)
3 Perception and attention
39(20)
4 Identity and consumption
59(16)
5 The emotional consumer
75(14)
6 Attitudes
89(16)
7 Advertising psychology
105(23)
8 Motivational determinants of consumer behaviour
128(18)
9 Consumer decision-making and brand loyalty
146(17)
10 The Internet
163(20)
11 Children as consumers
183(16)
12 Consumption and happiness
199(16)
13 Consumers and the environment
215(18)
References 233(64)
Author index 297(16)
Subject index 313
Dr Jansson-Boyd is a senior lecturer in the Department of Psychology at Anglia Ruskin University, Cambridge, UK, where she teaches Consumer Psychology.