Foreword Author Introduction 1 Players 2 Basics 3 Basic Tools 4 RED Framework 5 Reflection
Adam Ward is the Innovation leader for Simpler, an IBM Company. He started his career as a mechanical engineer designing cars for Honda R&D, Americas. GE Healthcare hired him away to apply his product development experience to their $8B Diagnostic Imaging division. After several years and award-winning projects as an internal consultant, he joined Simpler, the world's largest Lean transformation company to lead the Simpler Design Practice. In the ten years Adam has been consulting, he has been exposed to multiple industries but has become passionate about healthcare transformation. His deep subject matter expertise in new product and service development, comfort level with senior executives, understanding of organizational transformation issues and knowledge of the industry uniquely positions him as an authority on innovation in healthcare.