Atjaunināt sīkdatņu piekrišanu

30 Day MBA: Your Fast Track Guide to Business Success 6th Revised edition [Mīkstie vāki]

3.67/5 (174 ratings by Goodreads)
  • Formāts: Paperback / softback, 352 pages, height x width x depth: 235x155x20 mm, weight: 535 g
  • Izdošanas datums: 03-Apr-2023
  • Izdevniecība: Kogan Page Ltd
  • ISBN-10: 1398609870
  • ISBN-13: 9781398609877
Citas grāmatas par šo tēmu:
  • Mīkstie vāki
  • Cena: 24,80 €
  • Grāmatu piegādes laiks ir 3-4 nedēļas, ja grāmata ir uz vietas izdevniecības noliktavā. Ja izdevējam nepieciešams publicēt jaunu tirāžu, grāmatas piegāde var aizkavēties.
  • Daudzums:
  • Ielikt grozā
  • Piegādes laiks - 4-6 nedēļas
  • Pievienot vēlmju sarakstam
30 Day MBA: Your Fast Track Guide to Business Success 6th Revised editionPalielināt
  • Formāts: Paperback / softback, 352 pages, height x width x depth: 235x155x20 mm, weight: 535 g
  • Izdošanas datums: 03-Apr-2023
  • Izdevniecība: Kogan Page Ltd
  • ISBN-10: 1398609870
  • ISBN-13: 9781398609877
Citas grāmatas par šo tēmu:
Permanent link: https://www.kriso.lv/db/9781398609877.html
Keywords:
Transform your skillset and accelerate your business career without going into a classroom and without the two-year commitment.

Accelerate your career and transform your skillset without the commitment or cost of an MBA.

This internationally bestselling book distils the full insights of an MBA, providing a comprehensive and engaging guide to success. This latest edition has been extensively updated to reflect the evolving curriculums from leading business schools, including new theories and insights on globalization and entrepreneurism.

The 30 Day MBA takes you beyond the basics as it covers all 12 core disciplines of MBA courses, supported by insightful case studies from world-leading organizations such as Ikea, Cisco, Shell and Heinz. Colin Barrow draws upon his extensive academic and professional career to provide insights, guidance and clarity that equals the teaching from the world's top business schools.

Look no further than The 30 Day MBA to broaden your mind with all the knowledge and confidence you need to overcome the competition and excel in your career.

List of figures
ix
List of tables
xi
Introduction 1(12)
01 Accounting
13(44)
The rules of the game
14(1)
Fundamental conventions
14(4)
Accounting conventions
18(1)
The rule makers
19(1)
Bookkeeping -- the way transactions are recorded
20(1)
Cash flow
21(4)
The income statement/profit and loss account
25(4)
The balance sheet
29(5)
Filing accounts
34(1)
Financial ratios
34(2)
Analysing accounts
36(2)
Accounting ratios
38(8)
Getting company accounts
46(1)
Ratio analysis spreadsheets
47(1)
Break-even analysis
47(9)
Online video courses and lectures
56(1)
Online video case studies
56(1)
02 Finance
57(43)
Sources of funds
58(1)
How leverage/gearing works
58(2)
Borrowed money
60(1)
Banks
61(4)
Bonds, debentures and mortgages
65(2)
Asset-backed financiers
67(1)
Equity
68(1)
Sources of equity capital
69(10)
Hybrids
79(6)
Cost of capital
85(4)
Investment decisions
89(5)
Perpetuities
94(1)
Budgets and variances
95(3)
Online video courses and lectures
98(1)
Online video case studies
99(1)
03 Marketing
100(53)
Getting the measure of markets
101(4)
Understanding customers
105(5)
Segmenting markets
110(3)
The marketing mix
113(16)
Selling
129(2)
Negotiating
131(1)
Market research
132(5)
Net promoter score (NPS)
137(1)
Marketing online
138(4)
Digital marketing
142(9)
Online video courses and lectures
151(1)
Online video case studies
152(1)
04 Organizational behaviour
153(42)
Strategy vs structure, people and systems
154(1)
Structures -- the options
154(9)
Building and running a team
163(2)
The board of directors
165(1)
People
166(7)
Motivation
173(3)
Leadership
176(1)
Management
177(5)
Delegation: the essential management skill
182(1)
Systems
183(4)
Managing change
187(4)
Culture
191(2)
Online video courses and lectures
193(1)
Online video case studies
194(1)
05 Business history
195(16)
How business history is studied in business schools
197(1)
Babylon and beyond (4000 BC--1000 AD)
198(4)
Mediaeval merchants (1000--1700)
202(2)
The era of ventures (1700--1900)
204(3)
The age of financial panics (1900--Present)
207(1)
Online video courses and lectures
208(1)
Online video case studies
209(2)
06 Business law
211(14)
Corporate structures
212(4)
Employment law
216(2)
Employment legislation
218(1)
Intellectual property
219(4)
Online video courses and lectures
223(1)
Online video case studies
224(1)
07 Economics
225(25)
Schools of economic thought
226(2)
Micro vs macroeconomics
228(1)
Market structures
229(2)
Essential economics
231(2)
Business cycles
233(3)
Inflation
236(2)
Interest rates
238(1)
Economic policy and tools
239(3)
More concerns
242(3)
The broken window fallacy
245(1)
Trade agreements
246(1)
Globalization -- the end of?
246(1)
Online video courses and lectures
247(3)
08 Entrepreneurship
250(11)
Why entrepreneurship matters
251(1)
Who makes a good entrepreneur?
252(3)
Entrepreneurial categories
255(2)
Family business
257(1)
Business incubators: where entrepreneurs hang out
258(1)
Online video courses and lectures
259(1)
Online video case studies
259(2)
09 Ethics and social responsibility
261(14)
Teaching ethics and social responsibility in business schools
263(1)
Owners vs directors: the start of the ethical tug of war
264(3)
Understanding stakeholders
267(1)
Mapping out the stakeholders
267(1)
Assessing obligations
268(1)
Stakeholder strategies
268(2)
Implementing ethical and responsible strategies
270(2)
Does being ethical pay off?
272(1)
Online video courses and lectures
273(1)
Online video case studies
274(1)
10 Operations management
275(19)
Supply chain management
276(1)
Outsourcing and the supply chain
277(1)
Production methods and control
278(1)
After Lean?
279(5)
Inventory management
284(1)
Quality
285(2)
Information technology
287(1)
Supply chain channel structures
287(5)
Online video courses and lectures
292(1)
Online video case studies
293(1)
11 Quantitative and qualitative research and analysis
294(16)
Quantitative research and analysis
295(7)
Qualitative research and analysis
302(4)
Triangulation
306(1)
Web analytics
307(1)
Online video courses and lectures
308(1)
Online video case studies
308(2)
12 Strategy
310(23)
Devising strategy -- the overview
312(2)
The experience (or learning) curve
314(1)
Differentiation
315(1)
Focus
316(2)
First to market: possible international advantages
318(1)
Industry analysis
318(2)
Shaping strategy -- tools and techniques
320(3)
Environmental
323(2)
Hierarchy of purpose
325(2)
Mergers and Acquisitions
327(4)
Online video courses and lectures
331(1)
Online video case studies
331(2)
Index 333
Colin Barrow is the former Head of the Enterprise Group and current Visiting Fellow at Cranfield University. His career spanning nearly 40 years, he has lectured, researched and collaborated with colleagues in business schools in the UK, America, Australia, East Asia and throughout Europe. He is also the author of The Business Plan Workbook and Financial Management for the Small Business (both published by Kogan Page). He is based in Cornwall, UK.