| Preface |
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xvii | |
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Never Outshine the Master |
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1 | (7) |
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Never Put Too Much Trust in Friends, Learn How to Use Enemies |
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8 | (8) |
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16 | (15) |
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Always Say Less Than Necessary |
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31 | (6) |
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So Much Depends on Reputation--Guard It with Your Life |
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37 | (7) |
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Court Attention At All Cost |
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44 | (12) |
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Get Others to Do the Work for You, But Always Take the Credit |
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56 | (6) |
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Make Other People Come to You--Use Bait If Necessary |
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62 | (7) |
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Win Through Your Actions, Never Through Argument |
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69 | (7) |
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Infection: Avoid the Unhappy and Unlucky |
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76 | (6) |
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Learn to Keep People Dependent on You |
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82 | (7) |
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Use Selective Honesty and Generosity to Disarm Your Victim |
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89 | (6) |
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When Asking for Help, Appeal to People's Self-Interest, Never to Their Mercy or Gratitude |
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95 | (6) |
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Pose as a Friend, Work as a Spy |
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101 | (6) |
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107 | (8) |
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Use Absence to Increase Respect and Honor |
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115 | (8) |
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Keep Others in Suspended Terror: Cultivate an Air of Unpredictability |
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123 | (7) |
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Do Not Build Fortresses to Protect Yourself--Isolation Is Dangerous |
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130 | (7) |
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Know Who You're Dealing with--Do Not Offend the Wrong Person |
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137 | (8) |
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145 | (11) |
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Play a Sucker to Catch a Sucker--Seem Dumber Than Your Mark |
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156 | (7) |
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Use the Surrender Tactic: Transform Weakness into Power |
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163 | (8) |
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171 | (7) |
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Play the Perfect Courtier |
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178 | (13) |
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191 | (9) |
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200 | (15) |
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Play on People's Need to Believe to Create a Cultlike Following |
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215 | (12) |
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Enter Action with Boldness |
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227 | (9) |
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Plan All the Way to the End |
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236 | (9) |
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Make Your Accomplishments Seem Effortless |
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245 | (9) |
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Control the Options: Get Others to Play with the Cards You Deal |
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254 | (9) |
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Play to People's Fantasies |
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263 | (8) |
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Discover Each Man's Thumbscrew |
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271 | (11) |
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Be Royal in Your Own Fashion: Act Like a King to Be Treated Like One |
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282 | (9) |
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291 | (9) |
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Disdain Things You Cannot Have: Ignoring Them Is the Best Revenge |
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300 | (9) |
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Create Compelling Spectacles |
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309 | (8) |
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Think as You Like But Behave Like Others |
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317 | (8) |
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Stir Up Waters to Catch Fish |
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325 | (8) |
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333 | (14) |
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Avoid Stepping into a Great Man's Shoes |
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347 | (11) |
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Strike the Shepherd and the Sheep Will Scatter |
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358 | (9) |
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Work on the Hearts and Minds of Others |
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367 | (9) |
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Disarm and Infuriate with the Mirror Effect |
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376 | (16) |
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Preach the Need for Change, But Never Reform Too Much at Once |
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392 | (8) |
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400 | (10) |
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Do Not Go Past the Mark You Aimed for; in Victory, Learn When to Stop |
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410 | (9) |
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419 | (12) |
| Selected Bibliography |
|
431 | (2) |
| Index |
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433 | |
Biežāk uzdotie jautājumi par e-grāmatām