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E-grāmata: 50 Billion Dollar Boss: African American Women Sharing Stories of Success in Entrepreneurship and Leadership

4.36/5 (24 ratings by Goodreads)
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  • Formāts: PDF+DRM
  • Izdošanas datums: 26-Jan-2016
  • Izdevniecība: Palgrave Macmillan
  • Valoda: eng
  • ISBN-13: 9781137475022
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50 Billion Dollar Boss: African American Women Sharing Stories of Success in Entrepreneurship and LeadershipPalielināt
  • Formāts: PDF+DRM
  • Izdošanas datums: 26-Jan-2016
  • Izdevniecība: Palgrave Macmillan
  • Valoda: eng
  • ISBN-13: 9781137475022
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For too long there have been few 'blueprints' for young women entrepreneurs - particularly African-American women entrepreneurs—to follow. While women are starting businesses in unprecedented numbers, many African-Americans are first-generation entrepreneurs, and there have been few role models for them to emulate and learn from.
The impact of African-American women in business is undeniable. According to the 2014 State of Women-Owned Businesses Report commissioned by American Express OPEN, while firms owned by women of color are smaller than non-minority women-owned businesses, their growth in numbers and economic clout is generally far outpacing that of other women-owned entities. Businesses owned by African-American women led that growth, up 296% from 1997 to 2014, generating nearly $50 billion in revenue. It is, in a sense, a second Black Renaissance, creating what we like to call the '50 Billion Dollar Boss.'

African-American women continue to excel and shape society across industries. This book recognizes them for their business acumen and examines how they creatively solved business challenges and identified opportunities to grow and sustain their businesses.

Recenzijas

A valuable contribution to the cause of entrepreneurial education and business success. 50 Billion Dollar Boss provides useful insights into the challenges facing business owners regardless of race or gender, including raising capital, getting a promising idea to profit-generating product and forming strategic partnerships. The result is a must-read for black women (actually, any woman), especially those contemplating, aspiring or new to the entrepreneurial lifestyle. (Alfred Edmond, Jr., Black Enterprise, blackenterprise.com, March, 2016)

'As the CEO of Ogilvy Africa and a 20 year veteran of integrated marketing and communications, I have had to be extremely resilient. 50 Billion Dollar Boss is a testament to how many fellow leaders have become successful and how they have managed to overcome obstacles to achieve success beyond measure. This is not just a book for the American market. This should be read by every woman around the world who has ever had someone tell her 'no, not you.'' Nadja Bellan-White, CEO of Ogilvy & Mather-Africa

'If you are looking for inspiration and a plan for success in your small business, you need to read 50 Billion Dollar Boss. This book is enlightening, with actionable tips that will take your business to the next level.' Melinda F. Emerson, SmallBizLady, CEO of Quintessence Media, author of Become Your Own Boss in 12 Months

'Wonderfully highlights the impact of African American women-owned businesses in America with collective insight from successful African American women-owned firms, including a well-rounded historical exposé .' Karima Mariama-Arthur, Esq., Founder and CEO of WordSmithRapport

'50 Billion Dollar Boss is not just aspirational, but INspirational. These stories of African American female entrepreneurs are REAL, tangible, and successful. These stories are blueprints for success and are told in a way that will be a resource to all entrepreneurs. It's that keep-it-movin', believe-in-yourself mantra that black women have sworn by for centuries. Well-done, ladies.' Nicole Cober, Esq., Principal Managing Partner, Cober, Johnson & Romney PLLC

'As the Co-Founder of Essence, a magazine that for over 45 years has been there to herald the intelligence, beauty, resourcefulness, courage, and huge spending power of African American women, I have witnessed the tremendous odds they have had to overcome to be recognized for their economic power potential and capability. The number of African American female entrepreneurs continues to grow. Bravo to the authors and contributors to this long overdue, significant chronicle acknowledging the tenacity, the brilliance, and the extraordinary role African American women have played and their continuing influence on the economy of America.' Ed Lewis, Co-Founder of Essence and Latina Magazines

Preface: Our Personal Journeys to Entrepreneurship and the Book ix
Acknowledgments xix
Introduction: A New Boss in Town xxiii
Chapter 1 The Growing Impact of African American Women-Owned Businesses
1(10)
Chapter 2 You Want to Do What? Turning Your Idea into Your Business
11(12)
Dr. Lisa Williams
Chapter 3 I Think I Love You: Branding Your Passion and Understanding Your Unique Value Proposition
23(14)
Monif Clarke
Chapter 4 Who Do I Run to? Finding a Mentor and Building Mentor Relationships
37(10)
Yolanda H. Caraway
Chapter 5 Adding Value: Building Mutually Beneficial Strategic Partnerships
47(10)
Dana Hill
Chapter 6 Your Network Is Your Net Worth: Building Your Relationship Currency
57(12)
Melinda Emerson
Chapter 7 Where Is the Money? Solutions to Fund Your Business and Business Development
69(14)
Twyla Garrett
Chapter 8 Making You a Priority: Leveraging Internal Strengths
83(12)
Ricki Fairley
Chapter 9 Keeping It Moving: Developing a Resilient Mind-Set
95(14)
Lola C. West
Chapter 10 Faster, Smarter, Harder: Taking Your Business to the Next Level
109(14)
Dr. Michele Hoskins
Chapter 11 Coding for the Future: New Frontiers for African American Women in Technology
123(10)
Laura Weidman-Powers
Chapter 12 Why Should Guys Have All the Fun? Entrepreneurial Opportunities in Nontraditional Industries
133(10)
Joy Rohadfox
Chapter 13 Intrapreneurship: Adding Entrepreneurial Value and Innovation within a Corporation
143(8)
Lisa Lambert
Chapter 14 Make Being a Woman-Owned Business Work for You: Resources on Programs, Agencies, and Organizations That Support Women-Owned Businesses
151(8)
Conclusion 159(8)
References 167(4)
About the Authors 171(2)
Index 173
An expert on small business development, supplier diversity and entrepreneurship, Kathey Porter has been a Supplier Diversity Director and consultant for government, higher education and corporate entities. She has been an adjunct business instructor at several colleges and universities including Virginia Tech Pamplin, College of Business, Savannah State, University, Savannah College of Art & Design, Strayer University, Columbia College and University of Phoenix.

Kathey was previously a marketing executive in the beauty industry, working on multicultural brands for companies including Carson Products, Revlon Professional and Colomer USA.

She has owned and operated several small businesses including a marketing consultancy, a children's bedding line, and a retail store with three stores in two markets. She recently founded BusinessFAB Enterprises, a multiplatform media initiative focused on the development of content, communications, customized networking events and continuing education programs that connects women entrepreneurs to opportunities. 

Andrea Hoffman is founder and CEO of Culture Shift Labs (www.CultureShiftLabs.com) an advisory firm that tailors B2B and B2C engagement strategies and engineers connections and collaborations, between corporations and the 'diverse elite.'

A top-tier strategist, dealmaker and business development veteran for over 23 years, her client base has included BMW, Credit Suisse, Carnegie Hall, Hachette Fillapacchi, Hermes, Jaguar, Microsoft, Sony Electronics, and Time Life, Scholastic, JPMorgan Chase, Mercedes Benz USA. Since its inception in 2006, her consultancy has contributed groundbreaking content and paved the way for countless connections and growth opportunities among the "diverse elite," a $840 billion market.

To help companies identify and engage with highly sought after African-American C-suite executives, influencers and innovators in the new economy, Culture Shift Labs provides proprietary access, collaborative technology, seasoned intelligence and untapped business opportunities for companies seeking to increase a greater share of this market. Andrea is the co-author of Black is the New Green, the definitive source on marketing to affluent African Americans and one of the consumer demographic shifts driving economic growth, and the author of the upcoming RE-FRAGGLE: How & Why Diverse Teams Achieve Breakthrough Innovation, which will be released in the summer of 2016.
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