This book introduces the theories and frameworks necessary to drive meaningful social change in fashion brand communication, illustrating their applications with examples of brands that prioritize social justice, decolonization, and environmental...Lasīt vairāk
This book introduces the theories and frameworks necessary to drive meaningful social change in fashion brand communication, illustrating their applications with examples of brands that prioritize social justice, decolonization, and environmental...Lasīt vairāk
This book presents a study of the news coverage of extended reality technologies (virtual, augmented and mixed reality; or XR) and how this news corresponds with the marketing of XR products. This book presents a study of the news c...Lasīt vairāk
At the crossroads of culture and commerce, the advertising industry is a regime of paradoxes. This book examines the place of advertising in todays creative industries, exploring the major challenges advertisers confront as they engage with other...Lasīt vairāk
This book critically examines how brands determine the visibility of social issues through their advertising practices, informing the ways we are persuaded to feel, think, and act as consumers and citizens. Through a critical analysis of brand respo...Lasīt vairāk
This comprehensive second edition provides an updated essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising. This comprehensive second edition provide...Lasīt vairāk
This book provides a detailed insight into the current state of journalism and its future challenges. Offering new insights into this fast-developing area, this volume will be an engaging and vital resource for media professionals and researchers...Lasīt vairāk
Leading scholars chart the future of studies on technology and journalism in the digital age.The use of digital technology has transformed the way news is produced, distributed, and received. Just as media organizations and journalists...Lasīt vairāk
This book provides you with a step-by-step guide to making a scientific poster that has real impact Ensure you stand out from the crowd at your next poster fair A practical guide that gives you answers to questions...Lasīt vairāk
100 Best Posters 22 presents groundbreaking work in the fields of corporate design, advertising, and the graphic arts.Every year, the 100 Beste Plakate e. V. association awards prizes to the creators of the most innovative and groundbr...Lasīt vairāk
This book presents a study of the news coverage of extended reality technologies (virtual, augmented and mixed reality; or XR) and how this news corresponds with the marketing of XR products. Focusing on a group of recently emerging technological pr...Lasīt vairāk
This practical and comprehensive text effectively provides advertising account planning principles within an integrated marketing communications framework. With a world-renowned textbook author team, this 4th edition has been fully updated to includ...Lasīt vairāk
This practical and comprehensive text effectively provides advertising account planning principles within an integrated marketing communications framework. With a world-renowned textbook author team, this 4th edition has been fully updated to incl...Lasīt vairāk
The British Media Industries offers an accessible introduction to how the media in Britain operates and the impact that recent political, economic, and technological developments have had on the nature of media industries today.Spl...Lasīt vairāk
The British Media Industries offers an accessible introduction to how the media in Britain operates and the impact that recent political, economic and technological developments have had on the nature of media industries today....Lasīt vairāk
This comprehensive second edition provides an updated essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising....Lasīt vairāk
This critical introductory text explores the role of advertising in contemporary culture and its connections to larger economic, social and political forces. This critical introductory text explores the role of advertising in conte...Lasīt vairāk
This critical introductory text explores the role of advertising in contemporary culture and its connections to larger economic, social and political forces. ...Lasīt vairāk
(Izdošanas datums: 25-Jan-2023, Hardback, Izdevniecība: OUP Australia and New Zealand, ISBN-13: 9780190340902)
The book is about brand health tracking, one of the biggest (and most costly) sources of insights about brand performance and inputs into brand strategy that marketers engage in. But yet most trackers were designed pre-How Brands Grow, and so suffer...Lasīt vairāk
