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E-grāmata: Advertising and Public Relations Law

(Middle Tennessee State University, USA), (University of South Carolina, USA),
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Advertising and Public Relations LawPalielināt
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Addressing a critical need, Advertising and Public Relations Law explores the issues and ideas that affect the regulation of advertising and public relations speech, some of the most dynamic and prevalent areas of professional communications today. This updated third edition explores the categorization of different kinds of speech and their varying levels of First Amendment protection as well as common areas of litigation for communicators such as defamation, invasion of privacy, and copyright and trademark infringement.

Features of this edition include:











A new chapter on Internet-related laws affecting advertising and public relations speech.





History and background of major legal theories affecting professional communicators.





Extended excerpts from major court decisions.





Overviews of relevant federal and state regulatory schemes, including those promulgated and enforced by the FTC, FCC, FDA and others.





Appendices providing a legal glossary, a chart of the judicial system, sample model releases and copyright agreement forms.

The volume is developed for upper-level undergraduate and graduate students in media, advertising and public relations law or regulation courses. It also serves as an essential reference for advertising and public relations practitioners.
Preface viii
Acknowledgments ix
1 The First Amendment
1(16)
2 The Development of the Commercial Speech Doctrine
17(27)
3 Defining Commercial Speech and Related Issues
44(30)
4 Defamation, Product Disparagement and Related Torts
74(17)
5 Invasion of Privacy: False Light, Private Facts, Intrusion and Other Related Torts
91(34)
6 Invasion of Privacy: Misappropriation and Right of Publicity
125(18)
7 Copyright
143(39)
8 Patents and Trademarks
182(13)
9 Contracts and Other Ways to Protect "Ideas" and Intangible Property
195(15)
10 The Federal Trade Commission and Other Federal Agencies Concerned With Advertising and Public Relations Speech
210(44)
11 Other Federal and State Regulation of Commercial Speech
254(16)
12 Access to Information, Free Press/Fair Trial, Journalist Privilege
270(24)
13 The Internet and Advertising and Public Relations Speech
294(25)
Appendices 319(24)
Glossary 343(7)
Table of Cases 350(4)
Index 354
Carmen Maye is an assistant professor in the School of Journalism and Mass Communications at the University of South Carolina, where she teaches courses in media law and advertising. She holds a J.D. and a Ph.D. from the University of South Carolina and is a member of the South Carolina Bar Association.

Roy L. Moore is a professor emeritus at the University of Kentucky, where he was the associate dean of the College of Communications and Information Studies. He is the former Dean of the College of Mass Communication (now College of Media and Entertainment) at Middle TN State University and a member of the State Bar of Georgia (emeritus) and the Kentucky Bar Association. He holds a Ph.D. in mass communication from the University of Wisconsin and a J.D. from the Georgia State University College of Law.

Erik L. Collins is a professor emeritus in the School of Journalism and Mass Communications at the University of South Carolina, where he was the associate director for graduate studies and research. He holds a Ph.D. from the Newhouse School of Public Communications, Syracuse University, and a J.D. from the Ohio State University School of Law.
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