The AI Metaverse Revolution: Transforming Multi-Business Scenarios (Volume 1) explores the profound convergence of Artificial Intelligence (AI) and the Metaverse, and its transformative effects on business decision-making and strategy. As these technologies evolve, they offer businesses unprecedented tools for operating more efficiently, engaging customers in innovative ways, and responding to rapidly shifting market dynamics. By examining the role of AI in analysing vast data sets and the insights gained from virtual environments within the Metaverse, this volume provides a comprehensive guide to harnessing these cutting-edge technologies for competitive advantage.
Through in-depth analysis and real-world examples, the diverse range of global contributors explore how AI and the Metaverse are driving a new era of business possibilities across industries. From AI-powered data analysis that enables businesses to make informed, real-time decisions, to personalised customer experiences created through behavioural analysis in virtual spaces. This volume presents actionable strategies for integrating AI and the Metaverse into modern business practices. It offers readers a roadmap for navigating this technological revolution, positioning AI and the Metaverse as essential components of future-proof business strategy.
Chapter
1. MetaMinds and Digital Realms: Deciphering Gen Z Consumer
Behavior in Metaverse Marketing; Priyakrushna Mohanty, Aarthy Chellasamy, and
Aishwarya Nagarathinam
Chapter
2. Out of the Shadows: Cybersecurity Challenges and Solutions in
Organizations; Brian Heath, Ross Jackson, Scott Dewicki, Paul Hartman, and
Shweta Kumar
Chapter
3. Exploring Factors Influencing Purchase Intentions among Metaverse
Enthusiasts: An Investigation in Northern India; Kavita Rani and Manjit Kour
Chapter
4. Metaverse Regulation for Artificial Intelligence: Conceptual
Approach for Marketing Domain; Prabhjeet Kaur, Lokesh Jasrai, and Aditya
Kumar Divyam
Chapter
5. Beyond Boundaries: Uniting AI and the Metaverse for Tomorrow's
Realities; Hafijull Mondal
Chapter
6. Exploring the Metaverse: Transformative Applications of AI in
Virtual Tourism Experiences; Animesh Kumar Sharma, Rahul Sharma, and Rajesh
Verma
Chapter
7. Metaverse Adoption among Banking Users: A Developing Nations
Perspective; Anamica Singh, Anchal Luthra, Seema Garg, and Vinita Sharma
Chapter
8. Democratizing Immersive Learning; Rajesh Verma and P. James Daniel
Paul
Chapter
9. Factors Influencing Adoption of Metaverse Platform: Gen Z
Perspective; Pravin Chandra Singh, Abhishek Kumar Pandey, Premendra Sahu,
Vishal Kumar Singh, Sujay Vikram Singh, Kumari Neelam, and Pankaj Kumar
Chapter
10. Utopian Dreams or Dystopian Realities: Navigating Ethics in the
Metaverse; Lekhika Sharma, Neeraj Kaushik, Yasha Bothra, and Manpreet Arora
Chapter
11. Challenges and Future Directions for the Use of AI and Security
Intelligence in Tourism Industry; Mohammad Badruddoza Talukder, Firoj Kabir,
Mohammad Abu Horaira, and Sanjeev Kumar
Chapter
12. AI and Robotics Awareness: Effects on Hotel Employee Turnover;
Anshul Garg, Gopinath Sangaran, and Vincent Pang Fook Huat
Chapter
13. Guest-Centric AI: A Theoretical Inquiry of Guest Experiences on
the Integration of AI Chatbots among Luxury Guest Accommodations; Chen
Weimei, Rupam Konar, and Neethiahnanthan Ari Ragavan
Chapter
14. Business Resilience via Forward-Looking Approach (FLA): Metaverse
as a Potential Innovation; Sneha Biswas and Rituparna Chatterjee
Chapter
15. Virtual Tourism: Traversing the Kaleidoscope of Virtual Reality;
Neetha Mary Avanesh and Minu Zachariah
Chapter
16. Demystifying Opportunities and Risk for Businesses: A Qualitative
Enquiry; Manpreet Arora and Jeetesh Kumar
Chapter
17. The Dark Side of the Metaverse: Privacy, Security, and Safety
Concerns; Vaishali Dhiman and Manpreet Arora
Jeetesh Kumar is a Senior Lecturer at the School of Hospitality, Tourism and Events and Associate Director for Information Management and Documentation at the Centre for Research and Innovation in Tourism (CRiT), Taylors University, Malaysia.
Manpreet Arora is a Senior Assistant Professor of Management in the School of Commerce and Management Studies, Central University of Himachal Pradesh, Dharamshala, India.
