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E-grāmata: Applications of Computer Content Analysis

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The researcher in computer content analysis is often faced with a paucity of guidance in conducting a study. Published exemplars of "best practice" in computer content analysis are rare, and computer content analysis seems to have developed independently in a number of disciplines, with researchers in one field often unaware of new and innovative techniques developed by researchers in other areas. This volume contains numerous articles that illustrate the current state of the art of computer content analysis. Research is presented by scholars in political science, natural resource management, mass communication, marketing, education, and other fields, with the aim of providing exemplars for further research on the computer analysis and understanding of textual materials.

Ten essays describe the development and current state of computer content analysis, with an emphasis on providing directions for future research and innovation. Written for graduate students and practitioners in the field, the book discusses applied text theory, intersubjective semantic meanings, the use of computers to identify unknown authors, using neural networks to assess corporate image, gender language, the theme-matching document-clustering system, monitoring the social environment through news analysis, and media monitoring. Contributors include scholars in political science, natural resource management, communications, marketing, and education. Annotation c. Book News, Inc., Portland, OR (booknews.com)

This volume presents exemplars of new methods and theoretical approaches for the analysis of digitized textual material via computer content analytic methods.
Applied Text Theory: Quantitative Analysis of Answers to Open-Ended Questions 1(16) Peter Ph. Mohler Cornelia Zuell Building World View(s) with Profiler+ 17(16) Michael D. Young Intersubjective Semantic Meanings Emergent in a Work Group: A Neural Network Content Analysis of Voice Mail 33(18) John C. Sherblom N. L. Reinsch, Jr. Raymond W. Beswick Using the Computer to Identify Unknown Authors 51(14) James W. Tankard, Jr. Using Neural Networks to Assess Corporate Image 65(22) Joseph G. T. Salisbury Linking Gender Language in News about Presidential Candidates to Gender Gaps in Polls: A Time-Series Analysis of the 1996 Campaign 87(16) James A. Danowski Rebecca Ann Lind Semi-Automated Content Analysis of Pharmacist-Patient Interactions Using the Theme Machine Document-Clustering System 103(20) Bruce L. Lambert Monitoring the Social Environment Using Computer Content Analysis of Online News Media Text: An Example in Natural Resources 123(22) David N. Bengston David P. Fan Computer and Human Coding of German Text on Attacks on Foreigners 145(20) David P. Fan Hans-Bernd Brosius Frank Esser Media Monitoring Using CETA: The Stock-Exchange Launches of KPN and WOL 165(20) Jan A. de Ridder Jan Kleinnijenhuis Index 185(8) About the Editor and Contributors 193
MARK D. WEST is Chair and Association Professor of Mass Communication at the University of North Carolina at Asherville./e West has served as an officer of the Southern Association for Public Opinion Research, and has written or edited books on subjects such as journalism, the humanities, and related topics.