E-grāmata: Applied Crisis Communication and Crisis Management: Cases and Exercises

Coombs (communication, U. of Central Florida) offers 17 contemporary and classic cases in crisis communication and management, to help students learn how to make decisions in their future roles as crisis managers. After outlining the case study method and key theories and principles, cases are presented for the precrisis, crisis response, and postcrisis phases, such as the Chick-fil-A same-sex marriage crisis, the Cadbury salmonella recall, the Pampers and Dry Max chemical burn rumor, the BP Texas City explosion, and the Union Carbide gas cloud that killed about 3,500 people in Bhopal, India, in 1984. Information for cases is drawn from public records. Annotation ©2013 Book News, Inc., Portland, OR (booknews.com)

Designed to give students and public relations professionals the knowledge and skills they need to become successful crisis managers, Applied Crisis Communication and Crisis Management: Cases and Exercises by W. Timothy Coombs, includes a wide range of cases that explore crisis communication and management in action using a practical approach. In the first two chapters, the author introduces key theories and principles in crisis communication, which students apply by analyzing 17 cases drawn from recent headlines. Cases are explored from pre-crisis, mid-crisis, and post-crisis communication perspectives, and include a range of predominant crisis scenarios from product recalls to lawsuits to environmental disasters.

Guides students through cases and exercises that explore crisis communication and management in action, building the necessary skills for effective crisis management.