This supporting Teacher Guide features answers and mark schemes to all assessment exercises in the book, together with PowerPoint presentations for each chapter and additional worksheets to support the skills of application and evaluation. The Guide comprises a photocopiable resource pack plus a free CD-ROM of the content.
Unit 1 Setting up a Business
Chapter 1 Starting a business
Starting a business enterprise Setting business objectives
Business planning Choosing the appropriate legal
structure for the business Choosing the location of the business
Chapter 2 Marketing Conducting market research with limited
budgets Using the marketing mix
Chapter 3 Finance
Finance and support for a small business Financial terms and
simple calculations Using cash flow
Chapter 4 People in
businesses Recruiting Motivating staff
Protecting staff through understanding legislation
Chapter 5 Operations
management Production methods for manufacturing and providing a
service Customer service Unit 2 Growing as a Business
Chapter 6 The business organisation Expanding a business
Choosing the right legal structure for the business Changing
business aims and objectives Choosing the best location
Chapter 7 Marketing The marketing mix: product Using
the marketing mix: price Using the marketing mix: promotion
Using the marketing mix: place
Chapter 8 Finance
Finance for large businesses Profit and loss accounts and balance
sheets
Chapter 9 People in businesses Reorganising
organisational charts and management hierarchies Recruitment and
retention of staff
Chapter 10 Operations management
Production methods for growing businesses Recognising challenges
of growth Maintaining quality assurance in growing businesses
Unit 3 Investigating Businesses
Malcolm Surridge is Head of Business Studies and Economics at Saint Felix School, Chief Examiner for GCE Business Studies and an established author. Andrew Gillespie is a Principal Examiner and joint editor of Business Review magazine.
