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BCOM International ed of 4th revised ed [Multiple-component retail product]

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  • Formāts: Multiple-component retail product, 288 pages, height x width x depth: 246x189x20 mm, Contains 1 Paperback / softback and 1 Digital online
  • Izdošanas datums: 21-Mar-2012
  • Izdevniecība: South-Western College Publishing
  • ISBN-10: 1133372430
  • ISBN-13: 9781133372431
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  • Multiple-component retail product
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  • Formāts: Multiple-component retail product, 288 pages, height x width x depth: 246x189x20 mm, Contains 1 Paperback / softback and 1 Digital online
  • Izdošanas datums: 21-Mar-2012
  • Izdevniecība: South-Western College Publishing
  • ISBN-10: 1133372430
  • ISBN-13: 9781133372431
Citas grāmatas par šo tēmu:
Created by the continuous feedback of a "student-tested, faculty-approved" process, BCOM4 delivers a visually appealing, succinct print component, tear-out review cards for students and instructors and a consistent online offering with CourseMate that includes an eBook in addition to a set of interactive digital tools all at a value-based price and proven to increase retention and outcomes. BCOM4 provides business expanded coverage on technology and social media, abundant real world examples, and model documents to guide student's writing practice.
Part 1 Communication Foundations
2(34)
1 Establishing a Framework for Business Communication
2(18)
Value of Communication
2(1)
The Communication Process
3(2)
The Sender Encodes the Message
4(1)
The Sender Selects the Channel and Transmits the Message
4(1)
The Receiver Decodes the Message
4(1)
The Receiver Encodes the Message to Clarify
5(1)
Interferences Hinder the Process
5(1)
Communicating within Organizations
5(5)
Communication Flow in Organizations
5(4)
Levels of Communication
9(1)
Strategic Forces Influencing Business Communication
10(10)
Strategic Force 1 Legal and Ethical Constraints
10(3)
Strategic Force 2 Diversity Challenges
13(2)
Strategic Force 3 Changing Technology
15(2)
Strategic Force 4 Team Environment
17(3)
2 Focusing on Interpersonal and Group Communication
20(16)
Behavioral Theories that Impact Communication
20(3)
Recognizing Human Needs
20(2)
Stroking
22(1)
Exploring the Johari Window
22(1)
Contrasting Management Styles
23(1)
Nonverbal Communication
23(2)
Metacommunication
23(1)
Kinesic Messages
23(1)
Understanding Nonverbal Messages
24(1)
Listening as a Communication Skill
25(2)
Listening for a Specific Purpose
25(1)
Bad Listening Habits
26(1)
Group Communication
27(5)
Increasing Focus on Groups
27(2)
Characteristics of Effective Groups
29(1)
Group Roles
30(1)
From Groups to Teams
31(1)
Meeting Management
32(4)
Face-to-Face Meetings
33(1)
Electronic Meetings
33(1)
Suggestions for Effective Meetings
34(2)
Part 2 Communication Analysis
36(34)
3 Planning Spoken and Written Messages
36(20)
Step 1 Determining the Purpose and Channel
38(1)
Step 2 Envisioning the Audience
38(2)
Step 3 Adapting the Message to the Audience
40(12)
Focus on the Receiver's Point of View
40(1)
Communicate Ethically and Responsibly
41(2)
Build and Protect Goodwill
43(4)
Use Contemporary Language
47(1)
Use Simple, Informal Words
47(1)
Communicate Concisely
48(1)
Project a Positive, Tactful Tone
49(3)
Step 4 Organizing the Message
52(4)
Outline to Benefit the Sender and the Receiver
52(1)
Sequence Ideas to Achieve Desired Goals
52(4)
4 Preparing Spoken and Written Messages
56(14)
Prepare the First Draft
56(6)
Craft Powerful Sentences
58(2)
Develop Coherent Paragraphs
60(2)
Revise and Proofread
62(8)
Improve Readability
62(1)
Apply Visual Enhancements to Improve Readability
63(3)
Use Systematic Procedures for Revising and Proofreading
66(2)
Cultivate a Frame of Mind for Effective Revising and Proofreading
68(2)
Part 3 Communication Through Voice, Electronic, and Written Messages
70(70)
5 Communicating Electronically
70(14)
Electronic Mail Communication
70(8)
Advantages of Email
70(1)
Guidelines for Preparing Email Messages
71(1)
Effective Use of Email
72(2)
Instant Messaging
74(1)
Text Messaging
75(2)
Electronic Messages and the Law
77(1)
Web Page Communication
78(2)
Writing for a Website
78(1)
Writing Wikis
79(1)
Writing for Weblogs
79(1)
Voice and Wireless Communication
80(2)
Voice Mail Communication
80(1)
Cell Phone Communication
81(1)
Wireless Communication and the Future
82(1)
Appropriate Use of Technology
82(2)
Determine the Purpose of the Message
83(1)
Determine Whether the Information Is Personal or Confidential
83(1)
Decide Whether Positive Human Relations Are Sacrificed
83(1)
6 Delivering Good- and Neutral-News Messages
84(18)
Deductive Organizational Pattern
84(2)
Good-News Messages
86(4)
Positive News
86(2)
Thank-You and Appreciation Messages
88(2)
Routine Claims
90(3)
Claim Message
90(1)
Favorable Response to a Claim Message
90(3)
Routine Requests
93(2)
Routine Request
93(1)
Favorable Response to a Routine Request
93(1)
Positive Response to a Favor Request
93(2)
Form Messages for Routine Responses
95(1)
Routine Messages about Orders and Credit
95(5)
Acknowledging Customer Orders
97(1)
Providing Credit Information
97(1)
Extending Credit
98(2)
Procedural Messages
100(2)
7 Delivering Bad-News Messages
102(20)
Choosing an Appropriate Channel and Organizational Pattern
102(3)
Channel Choice and Commitment to Tact
102(2)
Use of the Inductive Approach to Build Goodwill
104(1)
Exceptions to the Inductive Approach
105(1)
Developing a Bad-News Message
105(5)
Writing the Introductory Paragraph
105(1)
Presenting the Facts, Analysis, and Reasons
106(1)
Writing the Bad-News Statement
107(1)
Offering a Counterproposal or "Silver Lining" Idea
108(1)
Closing Positively
108(2)
Refusing a Request
110(1)
Denying a Claim
111(2)
Denying Credit
113(2)
Delivering Constructive Criticism
115(1)
Communicating Negative Organizational News
116(6)
Breaking Bad News
116(2)
Responding to Crisis Situations
118(4)
8 Delivering Persuasive Messages
122(18)
Persuasion Strategies
122(4)
Plan Before You Write
123(1)
Use the Inductive Approach
124(1)
Apply Sound Writing Principles
124(2)
Sales Messages
126(6)
Gain Attention
126(1)
Generate Interest by Introducing the Product, Service, or Idea
127(1)
Create Desire by Providing Convincing Evidence
128(3)
Motivate Action
131(1)
Persuasive Requests
132(8)
Making a Claim
132(3)
Asking a Favor
135(2)
Requesting Information
137(1)
Persuading within an Organization
137(3)
Part 4 Communication Through Reports and Business Presentations
140(76)
9 Understanding the Report Process and Research Methods
140(20)
Characteristics of Reports
140(3)
Types of Reports
141(2)
Proposals
143(1)
Basis for Reports: The Problem-Solving Process
143(17)
Recognizing and Defining the Problem
143(2)
Selecting a Method of Solution
145(4)
Collecting and Organizing the Data
149(6)
Arriving at an Answer
155(5)
10 Managing Data and Using Graphics
160(12)
Communicating Quantitative Information
160(2)
Using Graphics
162(8)
Effective and Ethical Use of Graphics
163(1)
Types of Graphic Aids
163(7)
Including Graphics in Text
170(2)
Positioning Graphics in Text
170(2)
11 Organizing and Preparing Reports and Proposals
172(22)
Parts of a Formal Report
172(5)
Preliminary Parts of a Report
173(3)
Report Text
176(1)
Report Addenda
177(1)
Organization of Formal Reports
177(5)
Writing Convincing and Effective Reports
178(2)
Choosing a Writing Style for Formal Reports
180(2)
Short Reports
182(7)
Memorandum, Email, and Letter Reports
182(1)
Form Reports
182(7)
Proposals
189(5)
Proposal Structure
189(2)
Proposal Preparation
191(3)
12 Designing and Delivering Business Presentations
194(22)
Planning an Effective Business Presentation
194(3)
Identify Your Purpose
195(1)
Know Your Audience
196(1)
Organizing the Content
197(3)
Introduction
197(2)
Body
199(1)
Closing
200(1)
Designing Compelling Presentation Visuals
200(4)
Types of Presentation Visuals
200(2)
Design of Presentation Visuals
202(1)
Design Tips for Audience Handouts and Notes Pages
203(1)
Refining Your Delivery
204(6)
Delivery Method
204(1)
Vocal Qualities
205(2)
Delivery Style
207(3)
Adapting to Alternate Delivery Situations
210(6)
Culturally Diverse Audiences
210(2)
Team Presentations
212(1)
Distance Presentations
213(3)
Part 5 Communication for Employment
216(44)
13 Preparing Resumes and Application Messages
216(28)
Preparing for the Job Search
216(5)
Gathering Essential Information
217(1)
Identifying Potential Career Opportunities
218(3)
Planning a Targeted Resume
221(6)
Standard Parts of a Resume
221(5)
Types of Resumes
226(1)
Preparing Resumes for Print and Electronic Delivery
227(7)
Preparing a Print (Designed) Resume
227(1)
Preparing Electronic Resume Submissions
228(6)
Supplementing a Resume
234(3)
Professional Portfolios
234(1)
Employment Videos
234(3)
Composing Application Messages
237(7)
Persuasive Organization
237(4)
General Writing Guidelines
241(1)
Finishing Touches
242(2)
14 Interviewing for a Job and Preparing Employment Messages
244(16)
Understanding Types of Employment Interviews
244(3)
Structured Interviews
244(2)
Unstructured Interviews
246(1)
Stress Interviews
246(1)
Series Interviews
246(1)
Virtual Interviews
246(1)
Preparing for an Interview
247(2)
Research the Company
247(1)
Study Yourself
248(1)
Plan Your Appearance
248(1)
Plan Your Time and Materials
249(1)
Practice
249(1)
Conducting a Successful Interview
249(6)
The Opening Formalities
249(1)
The Information Exchange
250(3)
The Closing
253(2)
Preparing Other Employment Messages
255(5)
Application Forms
255(1)
Follow-Up Messages
255(1)
Thank-You Messages
256(1)
Job-Acceptance Messages
256(1)
Job-Refusal Messages
256(2)
Resignation Messages
258(1)
Recommendation Requests
258(2)
Grammar And Usage Appendix 260(15)
References 275(3)
Index 278
Dr. Lehman is a professor of management in the Management & Information Systems Department at Mississippi State University, an AACSB-accredited school. She has more than 25 years of experience teaching business communication. Dr. Lehman earned a bachelor's and master's degrees in business education from the University of Southern Mississippi, and her doctorate from the University of Arkansas. Dr. Lehman teaches organizational communication, a core requirement for all business majors, and an MBA-level multimedia presentations course. Classroom instruction to traditional and distance students is supplemented with web accessible materials that enrich and enliven the learning experience. Her multimedia presentation students perfect design and delivery of media-rich presentations delivered to a variety of distribution points. She is actively engaged in research and a frequent presenter at the national and regional meetings of the Association for Business Communication, for which she and Dr. DuFrene sponsor the Meada Gibbs Outstanding Teacher Award. Her consulting and training activities for industry have focused on multimedia development, business presentations, and written communication. Dr. DuFrene is a department chair and professor of business communication in the Department of General Business at Stephen F. Austin State University, an AACSB-accredited school. She has more than 25 years of experience teaching business communication, including 20 years at Stephen F. Austin. Dr. DuFrene earned her bachelor's and master's degrees in business education from Nicholls State University, and her doctorate from the University of Houston. Dr. DuFrene presently teaches business communication--a core requirement for all business majors, as well as advanced business communication courses. She also frequently teaches a graduate-level business ethics course and has completed post-doctoral course work in that field. She supplements classroom instruction with web-accessible materials that enrich and enliven the learning experience for students. She has served as a business communication consultant to various organizations from the business, industry, and education sectors and also serves the Association for Business Communication (ABC) as a regional vice president. She and Dr. Lehman sponsor the Meada Gibbs Outstanding Teacher Award for the Association for Business Communication (ABC).