"Jordan Morrow has done it again. This flows on perfectly from his first book, Be Data Literate, and creates a realistic and achievable pathway for organizations to become data driven. And, of course, at the center of it is people-a man after my own data heart! I hope that wasn't a spoiler alert..." * Susan Walsh, The Classification Guru and author of Between the Spreadsheets * "Understanding the basics of data science and AI is key to succeeding today. This book provides key insights into preparing better for a more data-driven future. A fascinating read for anyone looking to stay on top of how data science is revolutionizing just about everything. Jordan Morrow has done an amazing job taking a complex topic and synthesizing it for all to understand. Highly recommended." * Manuj Aggarwal, Founder and Chief Innovation Officer, TetraNoodle * "Jordan Morrow delivers a great follow-up to his first book, Be Data Literate. The phrase 'data driven' has evolved into a meaningless term and hollow buzzword through misuse and misunderstanding. With his new book, Jordan helps us understand what it actually means and why it matters. He then offers a simple, practical approach to help companies get there. For organizations and leaders who know there is value in their data but have struggled to unleash it, this is the book for you." * Brian Ferris, Chief Data, Analytics and Technology Officer, Loyalty NZ * "One of the pioneers in the field of data." * Jimmy Rex, investor, author and podcast host of The Jimmy Rex Show * "Jordan Morrow is a true authority on data literacy and the opportunity for organizations that want to become data driven. In this book, he covers all the critical ingredients organizations need to become truly data driven in a world that's been transformed by the Covid-19 pandemic. His second book is a great guide for leaders and practitioners alike and provides the necessary tools for transforming your business into a data-driven powerhouse." * Eva Murray, Lead Evangelist EMEA, Snowflake * "Jordan Morrow has followed his brilliant first book, Be Data Literate, with this masterpiece. It's a comprehensive and insightful book in which he shares his passion and experience in the data space to give everyone the power to harness the true power of data." * Bernard Marr, best-selling author, futurist, business and technology adviser * "This book aims high, with strong data culture principles and data literacy foundations, while maintaining significant focus on the strategy that guides data initiatives to successful completion and mission success. Failure is not an option in this data-intensive world. Be Data Driven is an excellent launchpad and mission guidebook for your organization's data-driven journey." * Kirk Borne, Chief Science Officer, DataPrime * "Jordan Morrow writes brilliantly, engages with the reader and, most crucially, demystifies the world of data and analytics. It all makes sense, even for those not familiar with the subject or struggling to understand. This book is a terrific start and for those passionate about business and success, essential!" * Mike Roe, CEO, Tensense.ai *
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