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E-grāmata: Beautiful PR: Finding your brand's heartbeat for authenticity in communication

3.89/5 (9 ratings by Goodreads)
  • Formāts: 198 pages
  • Izdošanas datums: 06-Nov-2023
  • Izdevniecība: Practical Inspiration Publishing
  • Valoda: eng
  • ISBN-13: 9781788604819
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  • Cena: 6,68 €*
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Beautiful PR: Finding your brand's heartbeat for authenticity in communicationPalielināt
  • Formāts: 198 pages
  • Izdošanas datums: 06-Nov-2023
  • Izdevniecība: Practical Inspiration Publishing
  • Valoda: eng
  • ISBN-13: 9781788604819
Citas grāmatas par šo tēmu:

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Beautiful PR is unforgettable: it amplifies a brand’s heartbeat and connects with customers’ emotions. Discover a more authentic, meaningful way to tell your brand’s story.



'Navigating the world of PR is no easy feat - but this book is an indispensable guide to doing just that' Francesca Ogiermann-White, Health and Beauty Editor-at-Large, Tatler

A more beautiful way to connect with customers

PR and marketing have traditionally been seen as deceit and spin: Beautiful PR offers a new manifesto rooted in integrity. Discover how to find your true brand voice so that you can create a clear and compelling communication strategy that connects with your customers at an emotional level.

In a heavily filtered world, building a communications strategy based on honesty and authenticity is more important than ever before. Elevate your reputation and secure your place in your industry by identifying and amplifying your authentic brand heartbeat, for a more beautiful way to grow.

Sophie Attwood is an award-winning global communications expert specialising within the beauty, wellness and health sectors. Having curated a portfolio of successful PR campaigns with exceptional brands, she has become a leading voice of authority for the communications industry.

Recenzijas

Sophie Attwood's work is poised to become a new standard... Beautiful PR is a radiant revelation, a platform for a more beautiful way to connect, communicate, and grow. In a world often veiled in shadows, Attwood's book shines, reminding us that authenticity is the most beautiful form of connection. - NetGalley What an amazing read!! ... I would highly recommend this book for anyone in business, PR, marketing, owning a brand, company or product that they want to elevate to the next level. - Amazon A valuable resource for the beauty industry...However, the ideas and strategies presented in the book can be applied to public relations in any industry, making it a great resource for anyone looking for beauty PR tips that can be adapted to other fields. The emphasis on honesty and authenticity in communication makes this book a valuable asset for PR professionals - NetGalley

Papildus informācija

Short-listed for Business Book Awards 2024.
Introduction

Chapter One.The beginning

Chapter Two. A fresh perspective

Chapter Three.Finding your heartbeat

Chapter Four.Communicating your heartbeat

Chapter Five.The Michelin Star effect

Chapter Six.Media coverage

Chapter SevenBrand chemistry

Chapter EightInvisible PR

Chapter Nine. The spin doctor is dead

Chapter Ten.Social Media

Chapter ElevenEthical PR

Epilogue
Sophie Attwood is an award-winning global communications expert specialising within the beauty, wellness and health sectors. Having curated a portfolio of successful PR campaigns with exceptional brands, Sophie has become a leading voice of authority for the communications industry. Author location: Shropshire, UK
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