Introduction xv
Chapter 1 Why You Need to Become a Data Storyteller 1
Chapter 2 The Role of the Storyteller 19
Chapter 3 Making a Successful Data-Driven Story 41
Chapter 4 First Act: Defining the Hero 61
Chapter 5 First Act: Defining the Sidekick 79
Chapter 6 Second Act: Defining the Problem 97
Chapter 7 Second Act: Defining the Antagonist 117
Chapter 8 Third Act: Setting the Climax and Next Steps 137
Chapter 9 From Making to Delivering a Data-Driven Story 159
Chapter 10 What the Audience Wants and Knows 179
Chapter 11 What the Audience Thinks 203
Chapter 12 Retelling the Story 227
Final Thoughts 239
Takeaways 241
References 241
Index 243
