A cognitive neuroscientist explains how to make better PowerPoint presentations based on how the human brain works, in a book that offers eight key rules and a simple checklists for constructing a presentation.
A cognitive neuroscientist explains how to make better PowerPoint® presentations based on how the human brain works, in a book that offers eight key rules that are easy to remember and use, simple checklists for constructing a presentation, memorable examples and illustrations and more. Original.
"When I first read this book, I wondered aloud, "Does anyone really need this guidance? Can people really use PowerPoint this ineffectively?" But Stephen Kosslyn answered my question with extensive research, examples, and data, both proving his rules and showing that they are usually not followed. In fact, I looked back on my PowerPoint decks and found many places where I should have followed his rules more closely. I now recommend Kosslyn's book to every speaker I select for my conferences. Every PowerPoint user should be forced to read Stephen Kosslyn's books before installation."---Mike Danseglio, Award-Winning Speaker, Instructor, Author, and Conference Chair
"Wonderfull Kosslyn does it again! The most tips you will find in any PowerPoint book. Better PowerPoint is the definitive guide for business and scientific presentations. Kosslyn explains not only what you're doing wrong, but why you're doing it wrong, and how to do it right! Better PowerPoint is packed with practical tips that are easy to apply. Anyone who presents with slides will become ten times more effective if they read this book."---Andrew Dlugan, founding editor of the blog Six Minutes Public Speaking and Presentation Skills
"Better than Tufte or Duarte, Kosslyn provides a step-by-step guide and checklist for more understandable and informative PowerPoints."---Robert Hacker, Sophisticated Finance, http://sophisticatedfinance.typepad.com/
"Dr. Kossly shows you the reasons behind why some slides work and others fail. One of the most useful books on PowerPoint to ever be printed."---Garr Reynolds, best-selling Author of Presentation Zen Design
Giving good presentations is not just common sense. Cognitive neuroscientist Stephen M. Kosslyn shows how to use knowledge about how our minds and brains work to improve presentations. Where many books focus on how to create a first draft, this book gives you quick steps to improve a presentation you already have. To help you revise, it provides simple principles that affect all aspects of presentations, easy-to-use checklists to guide you through the revision process, chapters structured to help you prioritize the most effective edits, and memorable examples and illustrations that make it clear what works and what doesn't. Be certain that you are getting the best results from your PowerPoint presentations by taking advantage of facts about how your audience is seeing and thinking about what you have to say.
Giving good presentations is not just common sense. Cognitive neuroscientist Stephen M. Kosslyn shows how to make presentations work better based on how our brains work. Where many books focus on how to create a first draft, Better PowerPoint gives you quick steps to improve one you already have.
8 key rules that are easy to remember and use
Clear principles about how to design effective slides based on well-established scientific data
Quick steps to sharpen and strengthen your presentation
Easy-to-use checklists guide you through each aspect of your presentation
Chapters are structured to help you prioritize the most effective edits
Memorable examples and illustrations to show what works, and what doesn't
Lessons in what to fix can also help you create better first drafts faster.
If you have a PowerPoint presentation that is not giving you the results you want, take advantage of what scientific research can tell you about how your audience is seeing and thinking about what you have to say.
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