This book is a gift to journalists the world over and, in particular, to our students. They must learn how to tell the stories of the most powerful people and companies. I would have read and reread this book a thousand times when I was starting out in business journalism. -- Geeta Anand, Dean and Professor, UC Berkeley Graduate School of Journalism A creative blend of theory and praxis, The Bloomberg Guide to Business Journalism demystifies financial reporting with clear explanations of terms and concepts alongside frequent opportunities for knowledge application. With an emphasis on the why and so what of financial news coverage, The Bloomberg Guide offers a window into the secret sauce of accurate and compelling business storytelling. -- Willow Bay, Dean, USC Annenberg School for Communication and Journalism This book, pooling the rich expertise of its authors, is as delightful as it is instructive. It demystifies business journalism, breezes through concepts and processes, nudges the sector out of its niche into the mainstream, and handholds the reader along a sweeping learning curve. This could be the go-to book for multimedia practice in the field. -- Sashi Kumar, Chairman, Asian College of Journalism The Bloomberg Guide to Business Journalism will be an incredibly useful resource for anyone starting out, as well as anyone hoping to guide them. It offers an insight to best practice as well as the role of business journalists themselves. -- Jane Martinson, Marjorie Deane Professor of Financial Journalism at City, University of London This world needs reporters who understand business, the economy, and the financial marketsand this book will get them there. Whether you're an editor, a journalism professor, or someone who simply wants to write more incisive and authoritative stories, The Bloomberg Guide to Business Journalism can prove invaluable. -- Bill Grueskin, Professor of Professional Practice, Columbia Journalism School
