Ricks (international business, U. of Missouri, St. Louis) collects mistakes and disasters in international businesses as cautionary tales for aspiring business leaders. This fourth edition has been updated and revised, with some of the well-known old blunders replaced in order to update the lessons learned. Providing Ricks with fresh examples of blundering and mismanagement are American Express, McDonald's, Toyota, GM, Jolly Green Giant and others, from whom Ricks extracts over 50 new errors. Annotation ©2006 Book News, Inc., Portland, OR (booknews.com)
This new edition of Blunders in International Business is significantly updated and revised, full of interesting anecdotes, including dozens of new international business blunders. David Ricks has uncovered many informative and entertaining blunders that will make this book hard to put down.
Features blunders from well-known corporations American Express, McDonalds, Toyota, GM, Sharwoods, Jolly Green Giant, Bacardi, Puff, AOL, BMW, and many others.
Conserves its well-liked, concise format.
Several well-known blunders from previous editions have been replaced in order to update the lessons learned.
