"Branding Humanity is a powerful ethnography of the interplay between humanitarianism and nationalism, where white celebrity cultures, Christian and Muslim humanitarians, racialized diasporas, and translocal actors connect and communicate around and across the imaginaries of Sudan and 'Save Darfur' campaigns. Amal Fadlalla's careful and passionate book should be read by all those interested in the operations of power and empire, and of belonging and citizenship in this new century."Inderpal Grewal, Yale University "This fascinating book shows how stories of ethnic suffering and sexual violence powerfully shaped public understanding of the conflicts in Darfur and South Sudan. These narratives simplified complex situations and mobilized 'affective violence,' fitting the violence into humanitarian frameworks of suffering victims but ignoring other critical actors, such as transnational Sudanese secularist activists. Branding Humanity provides valuable insight into the way human rights crises are made visible to global publics."Sally Engle Merry, New York University "Conceptually locating affective violence at the center of...humanitarian campaigns allows Fadlalla to make several important observations about transnational politics....Branding Humanity contains extraordinary detail concerning the many movements, organizations, events and activists involved in transnational Sudanese politics."Mark Drury, PoLAR
