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Broadcast Announcing Worktext: A Media Performance Guide 3rd New edition [Mīkstie vāki]

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(Dean of the Graduate School and Professor of Communications at John Carroll University, USA), , (Professor of Communications at John Carroll University, USA)
  • Formāts: Paperback / softback, 352 pages, height x width: 276x219 mm, weight: 862 g
  • Izdošanas datums: 30-Mar-2009
  • Izdevniecība: Focal Press
  • ISBN-10: 0240810589
  • ISBN-13: 9780240810584
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  • Formāts: Paperback / softback, 352 pages, height x width: 276x219 mm, weight: 862 g
  • Izdošanas datums: 30-Mar-2009
  • Izdevniecība: Focal Press
  • ISBN-10: 0240810589
  • ISBN-13: 9780240810584
Citas grāmatas par šo tēmu:

The Broadcast Announcing Worktext provides you with the skills, techniques, and procedures necessary to enter this highly competitive field of broadcast performance. In addition to the principles of good performance, this book addresses the importance of audience and how to communicate effectively to various groups. Television and radio studio environments, announcer specializations and responsibilities, and developing a broadcast delivery style are just a few of the many topics covered. Factual information is presented in brief, easy-to-digest modules and is enhanced with self-study questions and projects. The self-study provides an immediate check on what you learn, and the projects allow for a practical hands-on application of key concepts in the material. The worktext format, with many real-life examples, combines both traditional teaching and practical experience. The companion material illustrates techniques and concepts in each chapter with audio and visual examples. This third edition will give you knowledge of other non-traditional forms of announcing, such as online radio announcing, podcast announcing, and other forms of online announcing, such as online shows, clips, and news.

NOTE: The material that was included on the book's accompanying CD is now available on a website! Please visit this site to access the materials:

http://booksite.focalpress.com/companion/9780240810584

* New coverage of internet radio announcing techniques and other forms of distribution gives the readers a broader view of broadcast outlets * Presented in brief, easy-to-digest modules with self-study questions and projects that encourage active participation * CD with samples of broadcast and radio performaces for enhanced learning



The Broadcast Announcing Worktext provides you with the skills, techniques, and procedures necessary to enter this highly competitive field of broadcast performance. In addition to the principles of good performance, this book addresses the importance of audience and how to communicate effectively to various groups. Television and radio studio environments, announcer specializations and responsibilities, and developing a broadcast delivery style are just a few of the many topics covered. Factual information is presented in brief, easy-to-digest modules and is enhanced with self-study questions and projects. The self-study provides an immediate check on what you learn, and the projects allow for a practical hands-on application of key concepts in the material. The worktext format, with many real-life examples, combines both traditional teaching and practical experience. The companion material illustrates techniques and concepts in each chapter with audio and visual examples. This third edition will give you knowledge of other non-traditional forms of announcing, such as online radio announcing, podcast announcing, and other forms of online announcing, such as online shows, clips, and news.

NOTE: The material that was included on the book's accompanying CD is now available on a website! Please visit this site to access the materials:

http://booksite.focalpress.com/companion/9780240810584

* New coverage of internet radio announcing techniques and other forms of distribution gives the readers a broader view of broadcast outlets * Presented in brief, easy-to-digest modules with self-study questions and projects that encourage active participation * CD with samples of broadcast and radio performaces for enhanced learning



The Broadcast Announcing Worktext provides you with the skills, techniques, and procedures necessary to enter this highly competitive field of broadcast performance. In addition to the principles of good performance, this book addresses the importance of audience and how to communicate effectively to various groups. Television and radio studio environments, announcer specializations and responsibilities, and developing a broadcast delivery style are just a few of the many topics covered.

Factual information is presented in brief, easy-to-digest modules and is enhanced with self-study questions and projects. The self-study provides an immediate check on what you learn, and the projects allow for a practical hands-on application of key concepts in the material. The worktext format, with many real-life examples, combines both traditional teaching and practical experience. The companion material illustrates techniques and concepts in each chapter with audio and visual examples.

This third edition will give you knowledge of other non-traditional forms of announcing, such as online radio announcing, podcast announcing, and other forms of online announcing, such as online shows, clips, and news.

NOTE: The material that was included on the book's accompanying CD is now available on a website! Please visit this site to access the materials:

www.routledge.com/textbooks/instructordownload/

Recenzijas

"This book is conversational, accurate, not long-winded, professional, direct, and concise." --Professor Clayland H. Waite, Radford University

Preface xvii
Acknowledgments xix
Introduction to Professional Announcing
Introduction
1(1)
Announcer, talent, or personality?
1(1)
Announcing: an historical perspective
2(1)
Announcing: an employment perspective
2(1)
Announcer specialization
3(1)
Is a college degree necessary for an announcer?
4(1)
Key physical requirements for announcers
5(1)
Key emotional requirements for announcers
6(1)
Is practical experience necessary for an announcer?
6(2)
Announcer responsibilities
8(2)
Role model announcers
10(2)
Conclusions
12(236)
Self-Study
Questions
13(2)
Answers
15(2)
Projects
Interview a local announcer
17(1)
Profile a renowned announcer
18(1)
Complete a self-evaluation
18(3)
The Audio Performance Environment
Introduction
21(1)
The audio studio
21(2)
Microphones
23(2)
Working with a microphone
25(1)
Mic fright and why broadcast performers get it
26(2)
The broadcast console or audio mixer
28(1)
Music playback sources
29(1)
Digital audio equipment
30(2)
Conclusions
32(1)
Self-Study
Questions
33(2)
Answers
35(2)
Projects
Operate audio equipment
37(1)
Practice microphone technique
38(1)
Investigate ``mic fright''
39(2)
The Television Performance Environment
Introduction
41(1)
The television studio
41(2)
The television production crew
43(1)
Television terminology
43(1)
Camera panic
44(1)
Working with a camera
44(4)
Communicating in the studio: hand signals, cue cards, prompters, and IFB
48(3)
Makeup
51(1)
Conclusions
52(1)
Self-Study
Questions
53(2)
Answers
55(3)
Projects
Practice camera performance
58(1)
Practice taking hand signals in the television studio
59(1)
Record a movie review utilizing a teleprompter script
59(2)
Vocal Development
Introduction
61(1)
How sound is produced
61(1)
Diaphragmatic breathing technique
62(1)
Proper breathing posture
63(1)
Avoiding thoracic breathing
63(1)
Key elements of vocal development
63(1)
Volume
64(1)
Pitch
64(1)
Rate
64(1)
Tone
65(1)
Articulation of sounds
66(1)
Pronunciation
67(2)
Substandard pronunciation
69(1)
Common vocal problems
70(2)
Maintaining a healthy voice
72(1)
Conclusions
73(1)
Self-Study
Questions
74(2)
Answers
76(2)
Projects
Practice articulation
78(1)
Practice proper pronunciation and avoidance of substandard enunciation
79(1)
Practice pronunciation
80(1)
Performance Development
Introduction
81(1)
Developing a broadcast delivery style
82(1)
Performance elements
83(3)
Copy marking
86(2)
Word usage
88(2)
Language changes
90(2)
Avoiding amateurish announcing and inept delivery
92(1)
Audience rapport
93(1)
Conclusions
93(10)
Self-study
Questions
94(2)
Answers
96(2)
Projects
Copy mark and record a script
98(1)
Compile jargon, cliche, and redundant word lists
99(1)
Practice pronunciation
99(1)
Practice inflection (pitch variation)
100(2)
Practice Material
One-liners (Deliver with lots of energy)
102(1)
More quickies
102(1)
Commercial Announcing
Introduction
103(1)
Sources of broadcast commercials
103(1)
Commercial forms: radio
103(1)
Commercial forms: television and cable
104(1)
Considering the basic structure of the commercial
105(1)
Other factors to consider when analyzing a commercial
106(1)
Importance of timing
107(2)
Energy: hard sell versus soft sell
109(1)
Gestures and facial expressions
109(1)
Ad-lib commercials
110(1)
Acting
111(1)
Commercial voice-overs
112(1)
Public service and promotional announcements
113(1)
Conclusions
114(12)
Self-Study
Questions
115(2)
Answers
117(2)
Projects
Analyze and record a radio commercial
119(1)
Record a television commercial
120(1)
Ad-lib a radio commercial from a fact sheet
121(2)
Practice Material
Fact sheets: ad-lib commercials
123(1)
Commercial copy
124(1)
Dialogue copy
125(1)
Interviewing
Introduction
126(1)
Types of interviews
126(1)
Basic structure of the broadcast interview
126(4)
The interview setting
130(1)
Research and preparation
131(1)
Preparing interesting guests and topics
132(1)
Developing interviewing skills
133(4)
Dressing for an interview
137(1)
Keeping control
137(1)
Keeping a neutral view
137(1)
Talk radio
138(1)
Talk television
138(1)
Special interview situations: politicians and athletes
138(1)
Conclusions
139(7)
Self-Study
Questions
140(2)
Answers
142(2)
Projects
Record a radio interview
144(1)
Record a TV interview
144(1)
Plan an interview
145(1)
News Announcing
Introduction
146(1)
Determining news value
146(1)
Newscaster criteria
147(1)
News sources
148(2)
Writing broadcast news
150(3)
The radio newscast
153(1)
The radio news anchor
154(1)
The radio news reporter
154(2)
The television news team and newscast
156(1)
The television news anchor
157(1)
The television news reporter
158(5)
Ad-lib situations within broadcast news
163(2)
The internet and the future
165(1)
Conclusions
166(15)
Self-Study
Questions
167(2)
Answers
169(2)
Projects
Record radio news
171(1)
Record TV news
171(1)
Record on-location news
172(3)
Practice Material
News copy
175(3)
Teleprompter script for video clip 8.4
178(2)
Teleprompter script for video clip 8.5
180(1)
Music Announcing
Introduction
181(1)
The duties of the radio announcer
181(1)
Developing the ability to ad-lib
182(3)
How to be an effective music announcer
185(1)
Radio program formats
186(2)
Adult contemporary
188(1)
Contemporary hit radio
188(1)
Country
188(2)
Smooth jazz
190(1)
Rock
190(1)
News/talk/information
190(1)
Urban contemporary
190(1)
Oldies
190(1)
Alternative
191(1)
Classical music announcing
192(1)
Announcing according to daypart
193(1)
Announcing for satellite radio
194(1)
The music video jockey
195(1)
The internet disc jockey
195(2)
Conclusions
197(9)
Self-Study
Questions
198(2)
Answers
200(3)
Projects
Ad-lib song introductions
203(1)
Record a disc jockey show
203(1)
Compare traditional radio, Internet radio, and satellite radio
204(2)
Sports Announcing
Introduction
206(1)
Sports announcing
206(1)
Sports reporting
206(2)
What a sports reporter covers
208(2)
The sports anchor
210(1)
Play-by-play and play analysis
211(5)
Sports talk host
216(1)
Conclusions
217(9)
Self-Study
Questions
219(2)
Answers
221(2)
Projects
Be a radio sports PBP announcer
223(1)
Watch a sports broadcast
223(1)
Prepare for a sports/talk show
224(2)
Speciality Announcing
Introduction
226(1)
Weather reporting
226(1)
The chroma-key system for weather
227(3)
Weather reporting styles
230(2)
Financial reporting
232(1)
What a financial reporter covers
233(1)
Feature specialist
234(1)
Host selling
235(1)
The voice-over and narration
236(2)
Developing voice-over skills
238(1)
Voice characterizations
238(1)
Program hosting
239(1)
Conclusions
240(8)
Self-Study
Questions
241(2)
Answers
243(2)
Projects
Be a television host selling on a shopping channel
245(1)
Record a voice-over public service announcement
245(1)
Record a stock market report for television
246(2)
Legal and Ethical Issues for Mass Media Performers
248(49)
Introduction
248(1)
Codes of ethical standards
248(3)
Payola and plugola
251(1)
Staged news
251(1)
Hoaxes and pranks
251(1)
Payment for news stories
252(1)
Political coverage
252(1)
Sports coverage
252(1)
Sensationalism
252(1)
Conflict of interest
253(1)
Privacy
253(1)
Libel and slander
253(1)
Contests and lotteries
254(1)
Protection of sources
254(1)
Access to government information
254(1)
Fairness doctrine
255(1)
Section 315
255(1)
Copyright
255(1)
Profanity, indecency, and obscenity
255(1)
Ethical and legal issues for online performers
256(1)
Conclusions
257(8)
Self Study
Questions
258(2)
Answers
260(2)
Projects
Project 1
262(1)
Project 2
262(1)
Project 3
263(1)
Project 4
263(2)
Beginning an Announcing Career
Introduction
265(1)
Writing your resume
265(4)
Electronic resumes
269(2)
Adding a cover letter
271(2)
Making your air check or demo recording
273(2)
Developing a contact list
275(1)
Interviewing for a job
276(3)
Responding to a job offer
279(1)
Unions, agents, and contracts
280(1)
Losing that first job: a fact of broadcast performance life
280(5)
Conclusions
285(12)
Self-Study
Questions
286(3)
Answers
289(3)
Projects
Prepare your professional resume
292(1)
Write a cover letter
293(1)
Record an audition for radio
294(1)
Prepare an electronic resume
294(1)
Record an audition for television
295(2)
Appendix News Practice Copy 297(12)
Glossary 309(14)
Index 323
David E. Reese is General Manager of KUNV radio and Affiliate Assistant Professor in the Greenspun School of Journalism and Media Studies in the College of Urban Affairs at the University of Nevada, Las Vegas (UNLV). Previously he was Adjunct Professor and Director of WJCU at John Carroll University, Cleveland, Ohio. Prior to entering the academic field he worked in commercial radio in positions ranging from announcer to account executive to general manager. He is the author of many articles on college radio and, with Professor Lynne S. Gross, author of Radio Production Worktext (Focal Press). David E. Reese is General Manager of KUNV radio and Affiliate Assistant Professor in the Greenspun School of Journalism and Media Studies in the College of Urban Affairs at the University of Nevada, Las Vegas (UNLV). Previously he was Adjunct Professor and Director of WJCU at John Carroll University, Cleveland, Ohio. Prior to entering the academic field he worked in commercial radio in positions ranging from announcer to account executive to general manager. He is the author of many articles on college radio and, with Professor Lynne S. Gross, author of Radio Production Worktext (Focal Press).