Preface |
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xix | |
Acknowledgments |
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xxi | |
1 Introduction to Professional Announcing |
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1 | (20) |
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1 | (1) |
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1.2 Announcer, Talent, or Personality? |
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1 | (1) |
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1.3 Announcing: An Historical Perspective |
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2 | (1) |
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1.4 Announcing: An Employment Perspective |
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2 | (1) |
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1.5 Announcer Specialization |
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3 | (1) |
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1.6 Is a College Degree Necessary for a Broadcast Announcer? |
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4 | (1) |
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1.7 Key Physical Requirements for Announcers |
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5 | (1) |
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1.8 Key Emotional Requirements for Announcers |
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6 | (1) |
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1.9 Is Practical Experience Necessary for a Broadcast Announcer? |
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6 | (1) |
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1.10 Announcer Responsibilities |
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7 | (2) |
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1.11 Role Model Announcers |
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9 | (3) |
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12 | (1) |
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13 | (2) |
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15 | (2) |
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Project 1: Interview a Local Announcer |
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17 | (1) |
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Project 2: Profile a Renowned Announcer |
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18 | (1) |
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Project 3: Complete a Self-evaluation |
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18 | (3) |
2 Audio Performance Environment |
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21 | (22) |
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21 | (1) |
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21 | (3) |
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24 | (3) |
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2.4 Working with a Microphone |
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27 | (1) |
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2.5 Mic Fright and Why Media Content Performers Get It |
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27 | (2) |
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2.6 Media Production Console (Audio Mixer) |
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29 | (2) |
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2.7 Music Playback Sources |
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31 | (1) |
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2.8 Digital Audio Equipment |
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31 | (1) |
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2.9 Podcasting (On-demand Audio) |
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32 | (1) |
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33 | (1) |
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34 | (2) |
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36 | (3) |
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Project 1: Record a 60-second Commercial with Music Bed, Using a Non-linear Editing (NLE) System |
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39 | (2) |
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Project 2: Practice Microphone Technique |
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41 | (1) |
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Project 3: Investigate "Mic Fright" |
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41 | (2) |
3 The Television Performance Environment |
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43 | (20) |
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43 | (1) |
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3.2 The Television Studio |
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43 | (2) |
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3.3 The Television Production Crew |
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45 | (1) |
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3.4 Television Terminology |
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46 | (1) |
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47 | (1) |
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3.6 Working with a Camera |
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47 | (3) |
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3.7 Communicating in the Studio: IFB, Hand Signals, Cue Cards, and Prompters |
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50 | (3) |
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53 | (1) |
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53 | (1) |
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54 | (2) |
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56 | (3) |
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Project 1: Practice Camera Performance |
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59 | (1) |
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Project 2: Practice Taking Hand Signals in the Television Studio |
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60 | (1) |
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Project 3: Record a Movie Review Utilizing a Teleprompter Script |
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61 | (2) |
4 Vocal Development |
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63 | (20) |
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63 | (1) |
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4.2 How Sound Is Produced |
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63 | (1) |
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4.3 Diaphragmatic Breathing Technique |
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64 | (1) |
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4.4 Proper Breathing Posture |
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65 | (1) |
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4.5 Key Elements of Vocal Development |
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65 | (1) |
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66 | (1) |
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66 | (1) |
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66 | (2) |
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68 | (1) |
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4.10 Articulation of Sounds |
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68 | (1) |
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69 | (3) |
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4.12 Substandard Pronunciation |
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72 | (1) |
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4.13 Common Vocal Problems |
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73 | (2) |
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4.14 Maintaining a Healthy Voice |
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75 | (1) |
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75 | (1) |
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76 | (2) |
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78 | (2) |
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Project 1: Practice Articulation |
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80 | (1) |
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Project 2: Practice Proper Pronunciation and Avoidance of Substandard Enunciation |
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81 | (1) |
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Project 3: Practice Pronunciation |
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82 | (1) |
5 Performance Development |
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83 | (22) |
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83 | (1) |
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5.2 Developing a Media Delivery Style |
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83 | (1) |
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84 | (4) |
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88 | (2) |
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90 | (1) |
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91 | (2) |
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5.7 Avoiding Amateurish Announcing and Inept Delivery |
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93 | (1) |
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93 | (1) |
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94 | (1) |
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95 | (1) |
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96 | (2) |
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98 | (2) |
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Project 1: Copy Mark and Record a - Script |
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100 | (1) |
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Project 2: Practice Pronunciation |
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100 | (1) |
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Project 3: Practice Inflection (Pitch Variation) |
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101 | (2) |
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One-Liners (Deliver with Lots of Energy) |
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103 | (1) |
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103 | (2) |
6 Commercial Announcing |
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105 | (18) |
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105 | (1) |
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6.2 Sources of Commercials |
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105 | (1) |
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6.3 Commercial Forms: Radio |
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106 | (1) |
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6.4 Commercial Forms: Television, Cable, Internet |
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107 | (1) |
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6.5 Considering the Basic Structure of the Commercial |
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107 | (1) |
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6.6 Other Factors to Consider When Analyzing a Commercial |
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108 | (2) |
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110 | (1) |
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6.8 Energy: Hard Sell versus Soft |
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111 | (1) |
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6.9 Gestures and Expressions |
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111 | (1) |
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112 | (1) |
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113 | (1) |
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6.12 Commercial Voice-overs |
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114 | (1) |
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6.13 Public Service and Promotional Announcements |
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114 | (1) |
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115 | (1) |
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116 | (2) |
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118 | (2) |
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Project 1: Analyze and Record a Radio Commercial |
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120 | (1) |
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Project 2: Record a Television Commercial |
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121 | (1) |
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Project 3: Ad-lib a Radio Commercial from a Fact Sheet |
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122 | (1) |
7 Interviewing |
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123 | (22) |
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123 | (1) |
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123 | (1) |
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7.3 Basic Structure of the Media Interview |
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123 | (3) |
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7.4 The Interview Setting |
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126 | (1) |
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7.5 Research and Preparation |
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127 | (1) |
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7.6 Preparing Interesting Guests and Topics |
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128 | (2) |
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7.7 Developing Interviewing Skills |
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130 | (4) |
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7.8 Dressing for an Interview |
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134 | (1) |
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134 | (1) |
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7.10 Keeping a Neutral View |
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135 | (1) |
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135 | (1) |
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135 | (1) |
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7.13 Special Interview Situations: Politicians and Athletes |
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136 | (1) |
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7.14 Other Interview Settings |
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136 | (1) |
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137 | (1) |
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138 | (2) |
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140 | (2) |
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Project 1: Record a Radio Interview |
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142 | (1) |
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Project 2: Record a TV Interview |
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142 | (1) |
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Project 3: Plan an Interview |
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143 | (2) |
8 News Announcing |
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145 | (28) |
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145 | (1) |
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8.2 Determining News Value |
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146 | (1) |
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147 | (1) |
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148 | (1) |
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8.5 Writing Electronic Media News |
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149 | (1) |
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150 | (2) |
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152 | (1) |
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8.8 The Radio News Anchor |
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153 | (1) |
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8.9 The Radio News Reporter |
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154 | (1) |
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8.10 The Television News Team and Newscast |
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154 | (2) |
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8.11 The Television Field Reporter |
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156 | (3) |
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8.12 Preparing the Field Report |
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159 | (4) |
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8.13 Other Ad-lib Situations within News |
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163 | (2) |
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165 | (1) |
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166 | (2) |
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168 | (2) |
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Project 1: Record Radio News |
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170 | (1) |
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Project 2: Record TV News |
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170 | (1) |
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Project 3: Record On-location News as a Backpack Journalist |
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171 | (1) |
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172 | (1) |
9 Music Announcing |
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173 | (24) |
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173 | (1) |
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9.2 The Duties of the Radio Announcer |
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173 | (1) |
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9.3 Developing the Ability to Ad-lib |
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174 | (1) |
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9.4 How to Be an Effective Music Announcer |
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175 | (3) |
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9.5 Radio Program Formats |
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178 | (1) |
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179 | (1) |
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9.7 Contemporary Hit Radio |
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179 | (1) |
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180 | (1) |
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180 | (1) |
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180 | (1) |
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9.11 News/Talk/Information |
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181 | (1) |
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181 | (1) |
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182 | (1) |
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182 | (1) |
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9.15 Classical Music Announcing |
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182 | (2) |
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9.16 Announcing According to Daypart |
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184 | (1) |
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9.17 Announcing for Satellite Radio |
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185 | (1) |
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9.18 Announcing for Podcasts |
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185 | (1) |
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9.19 The Music Video Jockey |
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186 | (1) |
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9.20 The Internet Disc Jockey |
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187 | (1) |
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187 | (1) |
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188 | (2) |
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190 | (3) |
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193 | (4) |
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Project 1: Ad-lib Song Introductions |
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193 | (1) |
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Project 2: Record a Disc Jockey Show |
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193 | (1) |
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Project 3: Compare Traditional Radio, Internet Radio, and Satellite Radio |
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194 | (3) |
10 Sports Announcing |
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197 | (22) |
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197 | (1) |
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197 | (1) |
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198 | (1) |
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10.4 What a Sports Reporter Covers |
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199 | (1) |
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200 | (1) |
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10.6 Play-by-play, Sideline Reporting, and Analysis |
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201 | (6) |
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10.7 Women in Sportscasting |
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207 | (1) |
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208 | (1) |
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209 | (2) |
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211 | (1) |
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212 | (2) |
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214 | (3) |
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Project 1: Be a Radio Sports PBP Announcer |
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217 | (1) |
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Project 2: Watch a Sports Broadcast |
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217 | (1) |
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Project 3: Prepare for a Sports/talk Show |
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218 | (1) |
11 Specialty Announcing |
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219 | (22) |
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219 | (1) |
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219 | (1) |
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11.3 The Chroma-key System for Weather |
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220 | (1) |
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11.4 Weather Reporting Styles |
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221 | (2) |
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223 | (1) |
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224 | (1) |
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11.7 What a Financial Reporter Covers |
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225 | (1) |
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226 | (2) |
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228 | (1) |
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11.10 Voice-over and Narration |
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229 | (1) |
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11.11 Developing Voice-over Skills |
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230 | (1) |
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11.12 Voice Characterizations |
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230 | (1) |
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231 | (1) |
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232 | (1) |
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233 | (2) |
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235 | (3) |
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Project 1: Be a Television Host Selling on a Shopping Channel |
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238 | (1) |
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Project 2: Record a Voice-over Public Service Announcement |
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238 | (1) |
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Project 3: Record a Stock Market Report for Television |
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239 | (2) |
12 Legal and Ethical Issues for Media Performers |
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241 | (16) |
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241 | (1) |
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12.2 Codes of Ethical Standards |
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242 | (1) |
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242 | (1) |
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242 | (1) |
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243 | (1) |
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12.6 Payment for News Stories |
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243 | (1) |
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243 | (1) |
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244 | (1) |
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244 | (1) |
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12.10 Conflict of Interest |
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244 | (1) |
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245 | (1) |
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245 | (1) |
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12.13 Contests and Lotteries |
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246 | (1) |
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12.14 Protection of Sources |
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246 | (1) |
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12.15 Access to Government Information |
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246 | (1) |
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247 | (1) |
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247 | (1) |
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247 | (1) |
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12.19 Profanity, Indecency, and Obscenity |
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247 | (1) |
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12.20 Ethical and Legal Issues for Online Performers |
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248 | (1) |
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249 | (1) |
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250 | (2) |
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252 | (2) |
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Project 1: Be a Television Host Selling on a Shopping Channel |
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254 | (1) |
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Project 2: Discuss Legal Issues That Impact Reporters |
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254 | (1) |
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Project 3: Media Ethics Case Study |
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255 | (2) |
13 Beginning an Announcing Career |
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257 | (30) |
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257 | (2) |
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259 | (3) |
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262 | (1) |
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13.4 Adding a Cover Letter |
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262 | (3) |
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13.5 Making Your Air Check or Demo Recording |
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265 | (2) |
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13.6 Networking: Developing a Contact List |
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267 | (1) |
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13.7 Interviewing for a Job |
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268 | (2) |
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13.8 Responding to a Job Offer |
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270 | (1) |
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13.9 Unions, Agents, and Contracts |
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271 | (2) |
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13.10 Losing That First Job: A Fact of Broadcast Performance Life |
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273 | (2) |
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275 | (1) |
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276 | (3) |
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279 | (3) |
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Project 1: Prepare Your Professional Resume |
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282 | (1) |
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Project 2: Write a Cover Letter |
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283 | (1) |
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Project 3: Record an Audition for Radio |
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283 | (1) |
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Project 4: Prepare an Electronic Resume |
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284 | (1) |
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Project 5: Record an Audition for Television |
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285 | (2) |
14 Media Performance: A Global Perspective |
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287 | (14) |
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287 | (1) |
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287 | (1) |
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14.3 Overview of Global Media Freedom |
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288 | (1) |
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14.4 Use of Radio Transmitted to the Global Community |
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289 | (1) |
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289 | (1) |
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290 | (1) |
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291 | (1) |
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291 | (1) |
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292 | (1) |
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293 | (2) |
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295 | (3) |
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Project 1: Report on an International Media Organization |
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298 | (1) |
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Project 2: Compare Differences between Transnational News and US News |
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298 | (1) |
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Project 3: Analyze Differences between International and US Media Performers |
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299 | |
Glossary: see website |
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Weather Terms: see website |
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Index |
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301 | |