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Broadcast Announcing Worktext: A Media Performance Guide 5th edition [Mīkstie vāki]

(Dean of the Graduate School and Professor of Communications at John Carroll University, USA), , (Professor of Communications at John Carroll University, USA)
  • Formāts: Paperback / softback, 328 pages, height x width: 280x210 mm, weight: 816 g, 7 Line drawings, black and white; 63 Halftones, black and white; 70 Illustrations, black and white
  • Izdošanas datums: 14-May-2020
  • Izdevniecība: Routledge
  • ISBN-10: 0367404699
  • ISBN-13: 9780367404697
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  • Formāts: Paperback / softback, 328 pages, height x width: 280x210 mm, weight: 816 g, 7 Line drawings, black and white; 63 Halftones, black and white; 70 Illustrations, black and white
  • Izdošanas datums: 14-May-2020
  • Izdevniecība: Routledge
  • ISBN-10: 0367404699
  • ISBN-13: 9780367404697
Citas grāmatas par šo tēmu:
Broadcast Announcing Worktext, now in its fifth edition, remains one of the best resources for those looking to gain the skills, techniques, and procedures necessary to enter the competitive field of broadcast performance.



Written accessibly, with easy-to-digest modules and practice projects, this book encourages active participation from readers to help develop their talent on air. In addition to the principles of good performance, the book addresses the importance of the audience and how to communicate effectively to diverse groups. The book combines traditional teaching with practical experience, and includes sample scripts and self-study exercises to allow for a practical, hands-on application of key concepts. The fifth edition, expanded throughout, features updates about performance on the Internet and social media, as well as content about podcasting and audio performance. A new chapter on international media offers readers a look at media performance and career possibilities around the world.

This book is an invaluable resource for any student of journalism, communication, or public relations looking to enhance their media performance skills.

A detailed accompanying website features audio-clips, sample test questions, and a Professionals Comment Bank setting out experience and advice from working pros.
Preface xix
Acknowledgments xxi
1 Introduction to Professional Announcing 1(20)
1.1 Introduction
1(1)
1.2 Announcer, Talent, or Personality?
1(1)
1.3 Announcing: An Historical Perspective
2(1)
1.4 Announcing: An Employment Perspective
2(1)
1.5 Announcer Specialization
3(1)
1.6 Is a College Degree Necessary for a Broadcast Announcer?
4(1)
1.7 Key Physical Requirements for Announcers
5(1)
1.8 Key Emotional Requirements for Announcers
6(1)
1.9 Is Practical Experience Necessary for a Broadcast Announcer?
6(1)
1.10 Announcer Responsibilities
7(2)
1.11 Role Model Announcers
9(3)
1.12 Conclusions
12(1)
Self-study
Questions
13(2)
Answers
15(2)
Projects
Project 1: Interview a Local Announcer
17(1)
Project 2: Profile a Renowned Announcer
18(1)
Project 3: Complete a Self-evaluation
18(3)
2 Audio Performance Environment 21(22)
2.1 Introduction
21(1)
2.2 Audio Studio
21(3)
2.3 Microphones
24(3)
2.4 Working with a Microphone
27(1)
2.5 Mic Fright and Why Media Content Performers Get It
27(2)
2.6 Media Production Console (Audio Mixer)
29(2)
2.7 Music Playback Sources
31(1)
2.8 Digital Audio Equipment
31(1)
2.9 Podcasting (On-demand Audio)
32(1)
2.10 Conclusions
33(1)
Self-study
Questions
34(2)
Answers
36(3)
Projects
Project 1: Record a 60-second Commercial with Music Bed, Using a Non-linear Editing (NLE) System
39(2)
Project 2: Practice Microphone Technique
41(1)
Project 3: Investigate "Mic Fright"
41(2)
3 The Television Performance Environment 43(20)
3.1 Introduction
43(1)
3.2 The Television Studio
43(2)
3.3 The Television Production Crew
45(1)
3.4 Television Terminology
46(1)
3.5 Camera Panic
47(1)
3.6 Working with a Camera
47(3)
3.7 Communicating in the Studio: IFB, Hand Signals, Cue Cards, and Prompters
50(3)
3.8 Makeup
53(1)
3.9 Conclusion
53(1)
Self-study
Questions
54(2)
Answers
56(3)
Projects
Project 1: Practice Camera Performance
59(1)
Project 2: Practice Taking Hand Signals in the Television Studio
60(1)
Project 3: Record a Movie Review Utilizing a Teleprompter Script
61(2)
4 Vocal Development 63(20)
4.1 Introduction
63(1)
4.2 How Sound Is Produced
63(1)
4.3 Diaphragmatic Breathing Technique
64(1)
4.4 Proper Breathing Posture
65(1)
4.5 Key Elements of Vocal Development
65(1)
4.6 Volume
66(1)
4.7 Pitch
66(1)
4.8 Rate
66(2)
4.9 Tone
68(1)
4.10 Articulation of Sounds
68(1)
4.11 Pronunciation
69(3)
4.12 Substandard Pronunciation
72(1)
4.13 Common Vocal Problems
73(2)
4.14 Maintaining a Healthy Voice
75(1)
4.15 Conclusions
75(1)
Self-study
Questions
76(2)
Answers
78(2)
Projects
Project 1: Practice Articulation
80(1)
Project 2: Practice Proper Pronunciation and Avoidance of Substandard Enunciation
81(1)
Project 3: Practice Pronunciation
82(1)
5 Performance Development 83(22)
5.1 Introduction
83(1)
5.2 Developing a Media Delivery Style
83(1)
5.3 Performance Elements
84(4)
5.4 Copy Marking
88(2)
5.5 Word Usage
90(1)
5.6 Language Changes
91(2)
5.7 Avoiding Amateurish Announcing and Inept Delivery
93(1)
5.8 Audience Rapport
93(1)
5.9 Internet Performance
94(1)
5.10 Conclusions
95(1)
Self-study
Questions
96(2)
Answers
98(2)
Projects
Project 1: Copy Mark and Record a - Script
100(1)
Project 2: Practice Pronunciation
100(1)
Project 3: Practice Inflection (Pitch Variation)
101(2)
Practice Material
One-Liners (Deliver with Lots of Energy)
103(1)
More Quickies
103(2)
6 Commercial Announcing 105(18)
6.1 Introduction
105(1)
6.2 Sources of Commercials
105(1)
6.3 Commercial Forms: Radio
106(1)
6.4 Commercial Forms: Television, Cable, Internet
107(1)
6.5 Considering the Basic Structure of the Commercial
107(1)
6.6 Other Factors to Consider When Analyzing a Commercial
108(2)
6.7 Importance of liming
110(1)
6.8 Energy: Hard Sell versus Soft
111(1)
6.9 Gestures and Expressions
111(1)
6.10 Ad-lib Commercials
112(1)
6.11 Acting
113(1)
6.12 Commercial Voice-overs
114(1)
6.13 Public Service and Promotional Announcements
114(1)
6.14 Conclusions
115(1)
Self-study
Questions
116(2)
Answers
118(2)
Projects
Project 1: Analyze and Record a Radio Commercial
120(1)
Project 2: Record a Television Commercial
121(1)
Project 3: Ad-lib a Radio Commercial from a Fact Sheet
122(1)
7 Interviewing 123(22)
7.1 Introduction
123(1)
7.2 Types of Interviews
123(1)
7.3 Basic Structure of the Media Interview
123(3)
7.4 The Interview Setting
126(1)
7.5 Research and Preparation
127(1)
7.6 Preparing Interesting Guests and Topics
128(2)
7.7 Developing Interviewing Skills
130(4)
7.8 Dressing for an Interview
134(1)
7.9 Keeping Control
134(1)
7.10 Keeping a Neutral View
135(1)
7.11 Talk Radio
135(1)
7.12 Talk Television
135(1)
7.13 Special Interview Situations: Politicians and Athletes
136(1)
7.14 Other Interview Settings
136(1)
7.15 Conclusions
137(1)
Self-study
Questions
138(2)
Answers
140(2)
Projects
Project 1: Record a Radio Interview
142(1)
Project 2: Record a TV Interview
142(1)
Project 3: Plan an Interview
143(2)
8 News Announcing 145(28)
8.1 Introduction
145(1)
8.2 Determining News Value
146(1)
8.3 Newscaster Criteria
147(1)
8.4 News Sources
148(1)
8.5 Writing Electronic Media News
149(1)
8.6 News Operations
150(2)
8.7 Social Media in News
152(1)
8.8 The Radio News Anchor
153(1)
8.9 The Radio News Reporter
154(1)
8.10 The Television News Team and Newscast
154(2)
8.11 The Television Field Reporter
156(3)
8.12 Preparing the Field Report
159(4)
8.13 Other Ad-lib Situations within News
163(2)
8.14 Conclusions
165(1)
Self-study
Questions
166(2)
Answers
168(2)
Projects
Project 1: Record Radio News
170(1)
Project 2: Record TV News
170(1)
Project 3: Record On-location News as a Backpack Journalist
171(1)
Practice Material
172(1)
9 Music Announcing 173(24)
9.1 Introduction
173(1)
9.2 The Duties of the Radio Announcer
173(1)
9.3 Developing the Ability to Ad-lib
174(1)
9.4 How to Be an Effective Music Announcer
175(3)
9.5 Radio Program Formats
178(1)
9.6 Adult Contemporary
179(1)
9.7 Contemporary Hit Radio
179(1)
9.8 Country
180(1)
9.9 Smooth Jazz
180(1)
9.10 Rock
180(1)
9.11 News/Talk/Information
181(1)
9.12 Urban Contemporary
181(1)
9.13 Oldies
182(1)
9.14 Alternative
182(1)
9.15 Classical Music Announcing
182(2)
9.16 Announcing According to Daypart
184(1)
9.17 Announcing for Satellite Radio
185(1)
9.18 Announcing for Podcasts
185(1)
9.19 The Music Video Jockey
186(1)
9.20 The Internet Disc Jockey
187(1)
9.21 Conclusions
187(1)
Self-study
Questions
188(2)
Answers
190(3)
Projects
193(4)
Project 1: Ad-lib Song Introductions
193(1)
Project 2: Record a Disc Jockey Show
193(1)
Project 3: Compare Traditional Radio, Internet Radio, and Satellite Radio
194(3)
10 Sports Announcing 197(22)
10.1 Introduction
197(1)
10.2 Sports Announcing
197(1)
10.3 Sports Reporting
198(1)
10.4 What a Sports Reporter Covers
199(1)
10.5 The Sports Anchor
200(1)
10.6 Play-by-play, Sideline Reporting, and Analysis
201(6)
10.7 Women in Sportscasting
207(1)
10.8 Road Trips
208(1)
10.9 Sports Talk Host
209(2)
10.10 Conclusions
211(1)
Self-study
Questions
212(2)
Answers
214(3)
Projects
Project 1: Be a Radio Sports PBP Announcer
217(1)
Project 2: Watch a Sports Broadcast
217(1)
Project 3: Prepare for a Sports/talk Show
218(1)
11 Specialty Announcing 219(22)
11.1 Introduction
219(1)
11.2 Weather Reporting
219(1)
11.3 The Chroma-key System for Weather
220(1)
11.4 Weather Reporting Styles
221(2)
11.5 Traffic Reporting
223(1)
11.6 Financial Reporting
224(1)
11.7 What a Financial Reporter Covers
225(1)
11.8 Features Specialist
226(2)
11.9 Host Selling
228(1)
11.10 Voice-over and Narration
229(1)
11.11 Developing Voice-over Skills
230(1)
11.12 Voice Characterizations
230(1)
11.13 Program Hosting
231(1)
11.14 Conclusions
232(1)
Self-study
Questions
233(2)
Answers
235(3)
Projects
Project 1: Be a Television Host Selling on a Shopping Channel
238(1)
Project 2: Record a Voice-over Public Service Announcement
238(1)
Project 3: Record a Stock Market Report for Television
239(2)
12 Legal and Ethical Issues for Media Performers 241(16)
12.1 Introduction
241(1)
12.2 Codes of Ethical Standards
242(1)
12.3 Payola and Plugola
242(1)
12.4 Staged News
242(1)
12.5 Hoaxes and Pranks
243(1)
12.6 Payment for News Stories
243(1)
12.7 Political Coverage
243(1)
12.8 Sports Coverage
244(1)
12.9 Sensationalism
244(1)
12.10 Conflict of Interest
244(1)
12.11 Privacy
245(1)
12.12 Libel and Slander
245(1)
12.13 Contests and Lotteries
246(1)
12.14 Protection of Sources
246(1)
12.15 Access to Government Information
246(1)
12.16 Fairness Doctrine
247(1)
12.17 Section 315
247(1)
12.18 Copyright
247(1)
12.19 Profanity, Indecency, and Obscenity
247(1)
12.20 Ethical and Legal Issues for Online Performers
248(1)
12.21 Conclusions
249(1)
Self-study
Questions
250(2)
Answers
252(2)
Projects
Project 1: Be a Television Host Selling on a Shopping Channel
254(1)
Project 2: Discuss Legal Issues That Impact Reporters
254(1)
Project 3: Media Ethics Case Study
255(2)
13 Beginning an Announcing Career 257(30)
13.1 Introduction
257(2)
13.2 Writing Your Resume
259(3)
13.3 Electronic Resumes
262(1)
13.4 Adding a Cover Letter
262(3)
13.5 Making Your Air Check or Demo Recording
265(2)
13.6 Networking: Developing a Contact List
267(1)
13.7 Interviewing for a Job
268(2)
13.8 Responding to a Job Offer
270(1)
13.9 Unions, Agents, and Contracts
271(2)
13.10 Losing That First Job: A Fact of Broadcast Performance Life
273(2)
13.11 Conclusions
275(1)
Self-study
Questions
276(3)
Answers
279(3)
Projects
Project 1: Prepare Your Professional Resume
282(1)
Project 2: Write a Cover Letter
283(1)
Project 3: Record an Audition for Radio
283(1)
Project 4: Prepare an Electronic Resume
284(1)
Project 5: Record an Audition for Television
285(2)
14 Media Performance: A Global Perspective 287(14)
14.1 Introduction
287(1)
14.2 Culture
287(1)
14.3 Overview of Global Media Freedom
288(1)
14.4 Use of Radio Transmitted to the Global Community
289(1)
14.5 News
289(1)
14.6 Sports
290(1)
14.7 Advertising
291(1)
14.8 Music
291(1)
14.9 Conclusions
292(1)
Self-study
Questions
293(2)
Answers
295(3)
Projects
Project 1: Report on an International Media Organization
298(1)
Project 2: Compare Differences between Transnational News and US News
298(1)
Project 3: Analyze Differences between International and US Media Performers
299
Glossary: see website
Weather Terms: see website
Index 301
Mary E. Beadle, PhD

Mary E. Beadle is a professor of Communication in the Tim Russert Department of Communication at John Carroll University in Cleveland Ohio. She previously served as Chair of the department and as Dean of the Graduate School and Director of Faculty Research, Development, and Grants. She has held numerous leadership positions in professional organizations, including the Broadcast Education Association, National Communication Association, and Central States Communication Association. Her teaching areas include media ethics, media history, diversity in media, and film. She publishes in the areas of media history and international media. Recent publications include two articles published online by SAGE Research Methods which compared a local TV and newspaper account of a local murder and trial. She and co-author Reed Smith appeared as co-authors in a roundtable discussion about the importance of teaching news in Historiography in Mass Communication. Her book Indelible Images, co-edited with Michael D. Murray, documents the work of women who established local television in the US. She has given communication seminars in South America, Hungary, and Russia, and her research has taken her to Vietnam, Belgium, Italy, Argentina, Lithuania, and Paraguay.

Reed W. Smith, PhD

Reed W. Smith is a professor in the Department of Communication Arts at Georgia Southern University. Following a career as a DJ, newscaster, and manager in commercial and public broadcasting, he began his teaching career at Ohio University, the institution from which he holds the PhD. He was the Multimedia Sequence Coordinator for 20 years at Georgia Southern, where he also formed and directed the Professional Media Advisory Board, has served on the American Journalism Historian Associations Board of Directors, and is the book review editor of American Journalism: A Journal of Media History. He has published multiple journal articles, two books, and a monograph, all concerning media history. The Association for Education in Journalism and Mass Communication honored him with the Covert Award for his monograph concerning news coverage of lynchings in the US South, and his most recent book is about one of the unsung members of the renowned World War II CBS radio news team (Cecil Brown: The Murrow Boy Who Became Broadcastings Crusader for Truth). He currently teaches courses in sports broadcasting, media ethics, history of mass communication, broadcast announcing, and audio production for journalists.

Alan R. Stephenson, PhD

Alan R. Stephenson was a Professor of Communications at John Carroll University (JCU), where he taught classes in television production and performance, supervised the JCU Media Archives, and directed the graduate program. Prior to his academic work, he spent 20 years in broadcasting and cable in virtually all phases from documentary production to performance and management. His work included regular coaching of professional talent. He authored numerous articles related to the media field.