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Bundle: Managerial Economics, Loose-Leaf Version, 4th plus Mindtap Economics, 1 Term (6 Months) Printed Access Card 4th ed. [Multiple-component retail product]

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  • Formāts: Multiple-component retail product, height x width x depth: 279x216x32 mm, weight: 508 g, Contains 1 Other merchandise
  • Izdošanas datums: 27-May-2015
  • Izdevniecība: Cengage Learning
  • ISBN-10: 1305782879
  • ISBN-13: 9781305782877
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Bundle: Managerial Economics, Loose-Leaf Version, 4th plus Mindtap Economics, 1 Term (6 Months) Printed Access Card 4th ed.Palielināt
  • Formāts: Multiple-component retail product, height x width x depth: 279x216x32 mm, weight: 508 g, Contains 1 Other merchandise
  • Izdošanas datums: 27-May-2015
  • Izdevniecība: Cengage Learning
  • ISBN-10: 1305782879
  • ISBN-13: 9781305782877
Citas grāmatas par šo tēmu:
Permanent link: https://www.kriso.lv/db/9781305782877.html
Teach today's MBA-level learners and future professionals how to use economics most effectively to solve business problems with this breakthrough book. Froeb/McCann/Ward/Shor's MANAGERIAL ECONOMICS, 4E covers traditional material using a problem-based approach built around common business mistakes. Models are used sparingly, and then only to the extent that they assist readers in determining why mistakes are made and how to fix them. This edition's succinct, fast-paced presentation and challenging, interactive applications place the reader in the role of a decision maker who has to not only identify profitable decisions, but also implement them. The lively book and new corresponding online MindTap learning resources provides an excellent ongoing reference for future or current professionals pursuing business careers.
Preface: Teaching Students to Solve Problems xiii
SECTION I Problem Solving and Decision Making
1(64)
Chapter 1 Introduction: What This Book Is About
3(12)
1.1 Using Economics to Solve Problems
3(1)
1.2 Problem-Solving Principles
4(2)
1.3 Test Yourself
6(1)
1.4 Ethics and Economics
7(2)
1.5 Economics in Job Interviews
9(6)
Summary & Homework Problems
11(2)
End Notes
13(2)
Chapter 2 The One Lesson Of Business
15(12)
2.1 Capitalism and Wealth
16(2)
2.2 Does the Government Create Wealth?
18(1)
2.3 Why Economics Is Useful to Business
18(3)
2.4 Wealth Creation in Organizations
21(6)
Summary & Homework Problems
22(1)
End Notes
23(4)
Chapter 3 Benefits, Costs, And Decisions
27(12)
3.1 Background: Variable, Fixed, and Total Costs
28(1)
3.2 Background: Accounting Versus Economic Profit
29(2)
3.3 Costs Are What You Give Up
31(1)
3.4 Sunk-Cost Fallacy
32(2)
3.5 Hidden-Cost Fallacy
34(1)
3.6 A Final Warning
35(4)
Summary & Homework Problems
36(2)
End Notes
38(1)
Chapter 4 Extent (How Much) Decisions
39(12)
4.1 Background: Average and Marginal Costs
40(1)
4.2 Marginal Analysis
41(3)
4.3 Incentive Pay
44(1)
4.4 Tie Pay to Performance Measures That Reflect Effort
45(1)
4.5 Is Incentive Pay Unfair?
46(5)
Summary & Homework Problems
47(3)
End Notes
50(1)
Chapter 5 Investment Decisions: Look Ahead And Reason Back
51(14)
5.1 Compounding and Discounting
51(1)
5.2 How to Determine Whether Investments Are Profitable
52(2)
5.3 Break-Even Analysis
54(1)
5.4 Choosing the Right Manufacturing Technology
55(1)
5.5 Shut-Down Decisions and Break-Even Prices
56(1)
5.6 Sunk Costs and Post-Investment Hold-Up
57(1)
5.7 Anticipate Hold-Up
58(7)
Summary & Homework Problems
59(3)
End Notes
62(3)
SECTION II Pricing, Costs, and Profits
65(86)
Chapter 6 Simple Pricing
67(16)
6.1 Background: Consumer Values and Demand Curves
68(2)
6.2 Marginal Analysis of Pricing
70(2)
6.3 Price Elasticity and Marginal Revenue
72(2)
6.4 What Makes Demand More Elastic?
74(2)
6.5 Forecasting Demand Using Elasticity
76(1)
6.6 Stay-Even Analysis, Pricing, and Elasticity
77(1)
6.7 Cost-Based Pricing
78(5)
Summary & Homework Problems
78(3)
End Notes
81(2)
Chapter 7 Economies Of Scale And Scope
83(12)
7.1 Increasing Marginal Cost
84(2)
7.2 Economies of Scale
86(1)
7.3 Learning Curves
87(2)
7.4 Economies of Scope
89(1)
7.5 Diseconomies of Scope
90(5)
Summary & Homework Problems
91(2)
End Notes
93(2)
Chapter 8 Understanding Markets And Industry Changes
95(18)
8.1 Which Industry or Market?
95(1)
8.2 Shifts in Demand
96(1)
8.3 Shifts in Supply
97(2)
8.4 Market Equilibrium
99(1)
8.5 Predicting Industry Changes Using Supply and Demand
100(3)
8.6 Explaining Industry Changes Using Supply and Demand
103(1)
8.7 Prices Convey Valuable Information
104(2)
8.8 Market Making
106(7)
Summary & Homework Problems
108(3)
End Notes
111(2)
Chapter 9 Market Structure And Long-Run Equilibrium
113(12)
9.1 Competitive Industries
114(2)
9.2 The Indifference Principle
116(4)
9.3 Monopoly
120(5)
Summary & Homework Problems
121(2)
End Notes
123(2)
Chapter 10 Strategy: The Quest To Keep Profit From Eroding
125(12)
10.1 A Simple View of Strategy
126(1)
10.2 Sources of Economic Profit
127(5)
10.3 The Three Basic Strategies
132(5)
Summary & Homework Problems
133(2)
End Notes
135(2)
Chapter 11 Foreign Exchange, Trade, And Bubbles
137(14)
11.1 The Market for Foreign Exchange
138(3)
11.2 The Effects of a Currency Devaluation
141(1)
11.3 Bubbles
142(2)
11.4 How Can We Recognize Bubbles?
144(2)
11.5 Purchasing Power Parity
146(5)
Summary & Homework Problems
147(2)
End Notes
149(2)
SECTION III Pricing for Greater Profit
151(32)
Chapter 12 More Realistic And Complex Pricing
153(10)
12.1 Pricing Commonly Owned Products
154(2)
12.2 Revenue or Yield Management
156(1)
12.3 Advertising and Promotional Pricing
157(1)
12.4 Psychological Pricing
158(5)
Summary & Homework Problems
160(2)
End Notes
162(1)
Chapter 13 Direct Price Discrimination
163(8)
13.1 Introduction
163(3)
13.2 Direct Price Discrimination
166(1)
13.3 Robinson-Patman Act
167(1)
13.4 Implementing Price Discrimination Schemes
168(1)
13.5 Only Schmucks Pay Retail
169(2)
Summary & Homework Problems
169(1)
End Notes
170(1)
Chapter 14 Indirect Price Discrimination
171(12)
14.1 Introduction
171(1)
14.2 Indirect Price Discrimination
172(4)
14.3 Volume Discounts as Discrimination
176(1)
14.4 Bundling Different Goods Together
177(6)
Summary & Homework Problems
178(3)
End Notes
181(2)
SECTION IV Strategic Decision Making
183(32)
Chapter 15 Strategic Games
185(20)
15.1 Sequential-Move Games
186(2)
15.2 Simultaneous-Move Games
188(6)
15.3 What Can I Learn from Studying Games Like the Prisoners' Dilemma?
194(1)
15.4 Other Games
195(10)
Summary & Homework Problems
200(3)
End Notes
203(2)
Chapter 16 Bargaining
205(10)
16.1 Strategic View of Bargaining
205(3)
16.2 Nonstrategic View of Bargaining
208(2)
16.3 Conclusion
210(5)
Summary & Homework Problems
211(3)
End Notes
214(1)
SECTION V Uncertainty
215(50)
Chapter 17 Making Decisions With Uncertainty
217(14)
17.1 Random Variables and Probability
217(5)
17.2 Uncertainty in Pricing
222(1)
17.3 Run Experiments to Reduce Uncertainty
223(1)
17.4 Minimizing Expected Error Costs
224(2)
17.5 Risk Versus Uncertainty
226(5)
Summary & Homework Problems
227(3)
End Notes
230(1)
Chapter 18 Auctions
231(10)
18.1 Oral Auctions
232(1)
18.2 Second-Price Auctions
233(1)
18.3 First-Price Auctions
234(1)
18.4 Bid Rigging
234(2)
18.5 Common-Value Auctions
236(5)
Summary & Homework Problems
238(2)
End Notes
240(1)
Chapter 19 The Problem Of Adverse Selection
241(12)
19.1 Insurance and Risk
241(1)
19.2 Anticipating Adverse Selection
242(2)
19.3 Screening
244(3)
19.4 Signaling
247(1)
19.5 Adverse Selection and Internet Sales
248(5)
Summary & Homework Problems
249(2)
End Notes
251(2)
Chapter 20 The Problem Of Moral Hazard
253(12)
20.1 Introduction
253(1)
20.2 Insurance
254(1)
20.3 Moral Hazard Versus Adverse Selection
255(1)
20.4 Shirking
256(2)
20.5 Moral Hazard in Lending
258(2)
20.6 Moral Hazard and the 2008 Financial Crisis
260(5)
Summary & Homework Problems
260(3)
End Notes
263(2)
SECTION VI Organizational Design
265(40)
Chapter 21 Getting Employees To Work In The Firm's Best Interests
267(12)
21.1 Principal-Agent Relationships
268(1)
21.2 Controlling Incentive Conflict
269(2)
21.3 Marketing Versus Sales
271(1)
21.4 Franchising
272(1)
21.5 A Framework for Diagnosing and Solving Problems
273(6)
Summary & Homework Problems
275(3)
End Notes
278(1)
Chapter 22 Getting Divisions To Work In The Firm's Best Interests
279(14)
22.1 Incentive Conflict Between Divisions
279(2)
22.2 Transfer Pricing
281(2)
22.3 Organizational Alternatives
283(2)
22.4 Budget Games: Paying People to Lie
285(8)
Summary & Homework Problems
288(3)
End Notes
291(2)
Chapter 23 Managing Vertical Relationships
293(12)
23.1 How Vertical Relationships Increase Profit
294(1)
23.2 Double Marginalization
295(1)
23.3 Incentive Conflicts Between Retailers and Manufacturers
295(2)
23.4 Price Discrimination
297(1)
23.5 Antitrust Risks
298(1)
23.6 Do Not Buy a Customer or Supplier Simply Because It Is Profitable
299(6)
Summary & Homework Problems
300(2)
End Notes
302(3)
SECTION VII Wrapping Up
305(8)
Chapter 24 You Be The Consultant
307(6)
24.1 Truck Leasing
307(1)
24.2 Manufacturer Hiring
308(1)
24.3 American Airlines
309(1)
24.4 Law Firm Pricing
309(1)
24.5 Cash Flow at a Forklift Dealership
310(1)
24.6 Managing Interest-Rate Risk at Banks
311(1)
24.7 What You Should Have Learned
312(1)
Epilogue: Can Those Who Teach, Do? 313(2)
Glossary 315(6)
Index 321