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Business Analytics for Sales and Marketing Managers: How to Compete in the Information Age [Hardback]

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  • Formāts: Hardback, 256 pages, height x width x depth: 236x160x24 mm
  • Sērija : Wiley and SAS Business Series
  • Izdošanas datums: 15-Apr-2011
  • Izdevniecība: John Wiley & Sons Ltd
  • ISBN-10: 0470912863
  • ISBN-13: 9780470912867
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  • Hardback
  • Cena: 61,64 €*
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Business Analytics for Sales and Marketing Managers: How to Compete in the Information AgePalielināt
  • Formāts: Hardback, 256 pages, height x width x depth: 236x160x24 mm
  • Sērija : Wiley and SAS Business Series
  • Izdošanas datums: 15-Apr-2011
  • Izdevniecība: John Wiley & Sons Ltd
  • ISBN-10: 0470912863
  • ISBN-13: 9780470912867
Citas grāmatas par šo tēmu:
Permanent link: https://www.kriso.lv/db/9780470912867.html
Keywords:
"Expert guidance on information management for optimum customer intelligence processes Providing essential guidance for information management, this book helps you understand the basics of information management, how to design and launch customer intelligence campaigns, and optimize existing customer intelligence processes. How to align information management with company strategy Examines how to get, grow, and retain valuable customers Discusses how to optimize existing customer intelligence processes Showing you how to make extensive use of data, statistical, and quantitative analysis, explanatory and predictive modeling, and fact-based management to drive decision making, Business Analytics for Customer Intelligence provides you with the tools your business needs to optimize you data driven processes"--

Provided by publisher.

Expert guidance on information management for optimum customer intelligence processes

Providing essential guidance for information management, this book helps you understand the basics of information management, how to design and launch customer intelligence campaigns, and optimize existing customer intelligence processes.

  • How to align information management with company strategy
  • Examines how to get, grow, and retain valuable customers
  • Discusses how to optimize existing customer intelligence processes

Showing you how to make extensive use of data, statistical, and quantitative analysis, explanatory and predictive modeling, and fact-based management to drive decision making, Business Analytics for Customer Intelligence provides you with the tools your business needs to optimize you data driven processes.

Preface vii
Acknowledgments xiii
Chapter 1 Introduction 1(18)
Chapter 2 Identify What You Want to Achieve: The Menu on a Strategic Level 19(22)
Chapter 3 Lead Information for Identifying Valuable Customers: The Recipe 41(26)
Chapter 4 Lead Information: What You Need to Know before Launching New Acquisition Activities 67(40)
Chapter 5 Lead Information: What You Need to Know before Launching New Sales Activities 107(36)
Chapter 6 Lead Information for Customer Retention 143(36)
Chapter 7 Working with Lag Information 179(20)
Chapter 8 Working with Learning Information: The Recipe 199(16)
Chapter 9 Case Study of a Retention Strategy 215(20)
About the Author 235(1)
Index 236
Gert H. N. Laursen is head of customer intelligence at Maersk Line, the largest containerized shipping company in the world. He focuses on helping product-oriented organizations become more customer-centered through the use of various data sources, including data warehousing, questionnaires, and one-to-one interviews with customers, first-line staff, sales organizations, and other subject matter experts.