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E-grāmata: Business Discourse

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This book will enable students, researchers and practitioners with some background in applied linguistics and/or (business) communication to engage with most of the issues raised by the multidisciplinary field of business discourse. To applied linguists new to business communication, and to researchers with a business background and with an interest in language and communication, this book offers accessible, varied and well-documented material inspired by practice-shaping research in business contexts. The latest developments in research methodology are discussed through problem-solving case-studies; issues emerging from the field such as the role of new technology and of globalisation, are showcased to stimulate research projects that reflect the multicultural and multimedial reality of the corporate world. Readers are encouraged to adopt a reflexive, and where possible, multi-disciplinary and collaborative mode of action that is one of the strengths of business discourse research in practice. The book also illustrates the benefits of sustained dialogue and field-led applications across allied disciplines.

Recenzijas

'This book provides a comprehensive and fresh perspective on business discourse research. It offers an engaging read about various theoretical and methodological approaches to language use at work and situates the field in its historical context. I particularly enjoyed reading the pioneering scholars' personal profiles who have had important roles in creating this international disciplinary community. I find this book an important and timely contribution to the growing field of business discourse.' - Rebecca Piekkari, Aalto University, Finland





'This book is the most comprehensive treatment on the subject of business discourse in recent years, and it is an indispensable guide that all serious scholars in the field use. What makes this work outstanding is the way in which it complements broad discussion of concepts with specific examples of research that applied the concepts in novel ways. The authors balance concerns of academic research, business applications, and teaching approaches, making the book valuable in multifaceted ways.' - Daphne Jameson, Cornell University, USA





'The book...is an excellent resource for students attempting to better understand the applicability of discourse analysis as well as for professionals hoping to better improve their consideration of communication in the business field.' - The Linguist List

List of Tables and Figure
xiv
General Editors' Preface xv
Acknowledgements xvi
Part I The Field of Business Discourse
1 What is Business Discourse?
3(42)
1.1 What is business discourse?
3(2)
1.2 A short history of business discourse
5(8)
Profile: Mirjaliisa Charles
9(4)
1.3 The hallmarks of business discourse research
13(11)
Types of data
14(3)
The link between data and methodology: multimethod research
17(1)
Research purpose: description and prescription
18(1)
English versus other business languages
19(2)
The importance of the organizational context
21(3)
1.4 Different approaches to business discourse research
24(8)
Discourse and power
24(2)
Profile: Karen Lee Ashcraft
26(1)
Critical approaches and business discourse
27(3)
Intercultural business discourse
30(2)
1.5 Business discourse around the world
32(11)
Profile: Gina Poncini
34(2)
Profile: Janet Holmes
36(4)
Profile: Sharon Livesey
40(1)
Profile: Winnie Cheng
40(2)
Profile: Judith Baxter
42(1)
1.6 Summary
43(2)
Further reading
43(1)
Chapter 1 Tasks
44(1)
2 Challenges in the Future
45(46)
2.1 Towards transculturality
45(13)
Rapport management
49(9)
2.2 Media, technology and business discourse
58(11)
Multimodality
59(3)
Hypermodality
62(6)
Multimodality for business discourse
68(1)
2.3 From multimethod research to multidisciplinarity
69(22)
Discursive strategies in multicultural business meetings
71(1)
Identity and role construction: gender and discourse in management
72(1)
Discourse and the projection of corporate culture: the mission statement
73(1)
Discourse analysis and business meetings
74(3)
Multidisciplinarity in the study of business discourse
77(2)
Profile: Shanta Nair-Venugopal
79(2)
Profile: Dalvir Samra-Fredericks
81(2)
Profile: Rick Iedema
83(2)
Profile: Lorenza Mondada
85(1)
Further reading
86(1)
Chapter 2 Tasks
87(4)
Part II Applying Business Discourse Research
3 Research-based Business Discourse Teaching
91(36)
3.1 Professionals and professors: substance or style?
91(5)
Methodology
92(1)
Findings and relationship with previous studies
93(1)
How useful is survey research?
94(2)
3.2 Teaching English to meet the needs of business education in Hong Kong
96(6)
Methodology
96(2)
A survey of business professors: teacher perspective
98(1)
The interface between the academy and the business world: occupational perspective
99(1)
The implications of the project: project recommendations
100(1)
Research into practice?
101(1)
3.3 A corpus-based study of Business English and Business English teaching materials
102(10)
The Business English Corpus
103(2)
Findings of the BEC/BNC corpus analysis
105(2)
What is Business English?
107(4)
The BEC and the development of teaching materials
111(1)
3.4 Promoting intercultural communicative competence through foreign language courses
112(5)
The business projects and tasks
113(2)
The implications of the project
115(2)
3.5 The CIBW and IBLC: a course in international business writing and the Indianapolis Business Learner Corpus
117(10)
The research project
118(3)
The CIBW teaching project
121(2)
The ILBC-CIBW project: research into practice
123(3)
Further reading
126(1)
Chapter 3 Tasks
126(1)
4 Research-based Consultancy Work
127(27)
4.1 The REFLECT project
127(4)
Standardization versus adaptation?
129(2)
4.2 Horizontal corporate communication
131(7)
Methodology and findings
132(2)
Implications
134(1)
English as a corporate language: strategy or hegemony?
135(3)
4.3 The Language in the Workplace (LWP) Project
138(5)
Areas of interest
139(3)
Business discourse research in authentic settings
142(1)
4.4 An ESP programme for management in the horse-racing business
143(4)
Findings and implications
145(1)
ESBP or business discourse?
146(1)
4.5 Forms as a source of communication problems
147(7)
Methodology and findings
148(1)
Implications
149(2)
A way forward for business discourse research
151(1)
Further reading
152(1)
Chapter 4 Tasks
153(1)
5 Research-based Teaching Materials
154(21)
Introduction
154(1)
5.1 A brief survey of published teaching materials
155(5)
5.2 Practice-driven approaches
160(4)
5.3 Theory-driven approaches
164(2)
5.4 Data-driven approaches
166(5)
5.5 Commentary
171(4)
Further reading
172(1)
Chapter 5 Tasks
172(3)
Part III Researching Business Discourse
6 Themes and Research Strategies
175(25)
Introduction
175(1)
6.1 Corporate communicative practices in Brazil
176(5)
Methodology
177(1)
Main findings
178(1)
Implications and relationship with similar studies
178(3)
6.2 Email and English in an Anglo-Dutch multinational
181(4)
Methodology
181(2)
Main findings
183(1)
Implications and relationship with similar studies
184(1)
6.3 Between text and context: the mission statement
185(5)
Methodology
186(2)
Main findings and relationship with similar studies
188(1)
Implications of Swales and Rogers' study
189(1)
6.4 English in Dutch job ads: evaluation and comprehension
190(10)
Methodology
192(2)
Main findings and relationship with similar studies
194(2)
Studying the use and effects of foreign languages other than English in advertising discourse
196(2)
In conclusion
198(1)
Further reading
198(1)
Chapter 6 Tasks
199(1)
7 Research Methodologies, Frameworks and Project Ideas
200(44)
7.1 Investigating the business environment: studies of business discourse in context
200(13)
Business discourse practices and communication needs in organizations: quantitative approaches
201(4)
Business discourse practices and business discourse in context: qualitative approaches
205(3)
Investigating context: the impact of ICT and new media on corporate practices
208(5)
7.2 Researching written business communication
213(8)
Survey-based research into business writing: quantitative approaches
213(4)
Identifying text typology: genre-based studies of writing
217(4)
7.3 Researching spoken business discourse
221(13)
Studying business talk: approaches inspired by CA (Conversation Analysis)
221(6)
Studying business talk: approaches inspired by pragmatics and speech act theory
227(4)
Studies of business negotiation
231(3)
7.4 Investigating text quality and text production: studies in (business) document design
234(10)
Text evaluation: testing a public document in a multilingual context
235(4)
Text production: the collaborative construction of a new text form
239(3)
Further reading
242(2)
8 Research Cases
244(67)
8.1 Customer-friendly e-service? How Dutch and American companies deal with customers' email inquiries
244(8)
Introduction and aims
245(1)
Method
246(1)
Data
246(2)
Analysis
248(1)
Main findings
248(3)
Commentary
251(1)
8.2 Standardize or adapt? Audience reaction to localized product advertisements
252(6)
Introduction and aims
252(2)
Method
254(2)
Main findings
256(1)
Commentary
257(1)
8.3 Tailor-made teaching: the English workplace needs of textile merchandisers in Hong Kong
258(6)
Introduction and aims
258(1)
Method
259(1)
Main findings
260(3)
Commentary
263(1)
8.4 English as a lingua franca in corporate mergers
264(8)
Introduction and aims
264(2)
Method
266(1)
Main findings
267(4)
Commentary
271(1)
8.5 The use of metadiscourse in the CEO's letter
272(6)
Introduction and aims
272(2)
Method
274(1)
Main findings
275(2)
Commentary
277(1)
8.6 A multimodal analysis of text and photographic themes in annual general reports
278(5)
Introduction and aims
278(1)
Method
279(2)
Main findings
281(1)
Commentary
282(1)
8.7 Investigating international audience reaction to the annual report in English: UK-based financial analysts' response to Dutch-English and British letters to stakeholders
283(7)
Introduction and aims
284(2)
Method
286(2)
Main findings
288(1)
Commentary
289(1)
8.8 Social media in corporate communications: an analysis of the corporate blog as a relationship-building tool
290(7)
Introduction and aims
291(2)
Method
293(1)
Main findings
294(1)
Commentary
295(2)
8.9 The storytelling organization: a narrative analysis of change accounts
297(5)
Introduction and aims
297(1)
Method
298(2)
Main findings
300(1)
Commentary
300(2)
8.10 What's your style? Does adapting communication style to local audiences make business newsletters more effective?
302(9)
Introduction and aims
302(2)
Method
304(2)
Main findings
306(1)
Commentary
306(5)
Part IV Resources
9 A Guide to Resources for Business Discourse Research
311(12)
9.1 Books, edited collections and special issues
311(3)
Book-length studies
311(1)
Edited collections
312(2)
Recent journal special issues (from 2002)
314(1)
9.2 Journals
314(4)
Business and corporate communication journals
314(2)
Other relevant journals which publish papers on Business Discourse and its sub-fields
316(2)
9.3 Professional associations
318(1)
Specially devoted to business discourse
318(1)
With an interest in business discourse and business-related language teaching
318(1)
With an interest in culture, communication and management in international business
319(1)
9.4 Principal conferences and workshops
319(1)
Other relevant conferences and workshops
319(1)
9.5 Email lists and bulletin boards
320(1)
9.6 Databases and abstracting journals
320(1)
9.7 Corpora
321(1)
9.8 Postgraduate courses at Masters and PhD level
321(2)
References 323(34)
Index 357
Francesca Bargiela-Chiappini is Honorary Associate Professor in the Centre of Applied Linguistics, University of Warwick, UK. She has researched business discourse, intercultural communication and intercultural pragmatics for over twenty years. Recent publications include edited volumes on Face in Interaction (2009 with Michael Haugh), and on Politeness across Cultures (2010, with Daniel Z. Kįdįr), and a special forum on sensory pragmatics (Journal of Pragmatics, 2013).
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