Discover the idea of business model innovation, from structuring the process of innovation of a company's business model to encouraging outside-the-box thinking. With expert authors, The Business Model Navigator combines learning research with evidence of high practical impact, allowing you to master the transformation journey and lead your business to success.
A strong business model is the bedrock of business success. But all too often we fail to adapt, clinging to outdated business models that are no longer promising the results we need.
The Business Model Navigator allow you to innovate, test and implement new business models within your industry.
Discover the idea of business model innovation, from structuring the process of innovation of a companys business model to encouraging outside-the-box thinking. With expert authors, The Business Model Navigator combines learning research with evidence of high practical impact, allowing you to master the transformation journey and lead your business to success.
PART ONE How to drive business model innovation
What is a business model and why should it be innovated?
The Business Model Navigator
Managing change
PART TWO 55+ winning business models and what they can do for you
Add-On
Affiliation
Aikido
Auction
Barter
Cash Machine
Cross-Selling
Crowdfunding
Crowdsourcing
Customer Loyalty
Digitalisation
Direct Selling
E-commerce
Experience Selling
Flat Rate
Fractional Ownership
Franchising
Freemium
From Push to Pull
Guaranteed Availability
Hidden Revenue
Ingredient Branding
Integrator
Layer Player
Leverage Customer Data
Licensing
Lock-In
Long Tail
Make More of It
Mass Customisation
No Frills
Open Business
Open Source
Orchestrator
Pay Per Use
Pay What You Want
Peer to Peer
Performance-Based Contracting
Razor and Blade
Rent Instead of Buy
Revenue Sharing
Reverse Engineering
Reverse Innovation
Robin Hood
Self-Service
Shop in Shop
Solution Provider
Subscription
Supermarket
Target the Poor
Trash to Cash
Two-Sided Market
Ultimate Luxury
User Design
White Label
Sensor as a Service
Virtualisation
Object Self-Service
Object as Point of Sale
Prosumer
PART THREE Finished reading? Let's implement!
10 recommendations to innovate your business model
The 55+ models at a glance
Glossary
Prof. Dr. Oliver Gassmannis Full Professor and Director at the Institute of Technology Management at the University of St. Gallen, Switzerland. Prior to this, he was leading corporate research within the Schindler Group. Gassmann has been recognized as one of the most active innovation scholars (IAMOT) and as one of the leading economists in Germany (FAZ). He received the prestigious Scholarly Impact Award from the Journal of Management and the Citation of Excellence Award from the Emerald Group. He has also founded three spin-off companies and serves on several academic, economic and political boards.
Prof. Dr. Karolin Frankenbergeris Full Professor and Director at the Institute of Management & Strategy at the University of St. Gallen. She is also the Academic Director of the St. Gallen Executive MBA. Prior to her academic career Frankenberger worked seven years with the management consultancy McKinsey & Company. Her academic research has won several prestigious awards and recently she was named Thinker of the month by Thinkers50, the world's foremost resource for sharing leading management ideas of our age. Frankenberger has also founded a spin-off and she is actively involved in supporting company leaders, from numerous industries worldwide, in their strategy and innovation challenges.
