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Business Writing [Mīkstie vāki]

  • Formāts: Paperback / softback, 96 pages, height x width: 229x170 mm
  • Sērija : Self-development for success
  • Izdošanas datums: 09-Mar-2000
  • Izdevniecība: Amacom
  • ISBN-10: 0814470688
  • ISBN-13: 9780814470688
Citas grāmatas par šo tēmu:
  • Mīkstie vāki
  • Cena: 25,05 €*
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Business WritingPalielināt
  • Formāts: Paperback / softback, 96 pages, height x width: 229x170 mm
  • Sērija : Self-development for success
  • Izdošanas datums: 09-Mar-2000
  • Izdevniecība: Amacom
  • ISBN-10: 0814470688
  • ISBN-13: 9780814470688
Citas grāmatas par šo tēmu:
Permanent link: https://www.kriso.lv/db/9780814470688.html
Keywords:
This title is intended to help readers identify and focus writing to gain maximum effect from each and every word, relearn the art of letter writing to appropriate and influential effect, and understand the purpose of writing and plan how best to get the message across.
Chapter 1
Why effective business writing is important
8(2)
Contrasting case studies
10(2)
How good are your writing skills?
12(4)
Chapter 2
How effective is your writing style?
16(2)
Know your reader
18(2)
Planning and purpose
20(1)
Getting the reader on your side
21(2)
Making it clear: the fog index
23(1)
Style
24(1)
Using appropriate language
25(1)
Avoiding offence
26(1)
Grammar
27(1)
Punctuation
28(1)
Spelling
29(1)
Checking your document
30(1)
Business writing checklist
31(3)
Chapter 3
Writing for colleagues
34(2)
Recording meetings
36(2)
Appraisals and disciplinary procedures
38(1)
Writing memos
39(2)
Using e-mail
41(3)
Avoiding e-mail overload
44(1)
Internal publications
45(3)
Chapter 4
How to write a letter
48(1)
Are you a successful letter writer?
49(1)
Requesting information
50(1)
Delivering a straightforward message
51(1)
The persuasive letter
52(2)
Making a complaint
54(2)
Answering complaints
56(1)
Letters in print
57(1)
Rejection letters
58(1)
The personal note
59(3)
Chapter 5
What are reports for?
62(2)
Planning a report
64(2)
Carrying out research
66(1)
Sources of information
67(1)
Putting a report together
68(4)
Chapter 6
Writing for the customer
72(1)
Producing a questionnaire
73(1)
The direct approach
74(2)
Producing a brochure
76(2)
Writing instructions
78(4)
Chapter 7
Know your media
82(1)
Writing a press release
83(3)
Sample press release
86(1)
Getting a feature published
87(1)
Planning a readable feature
88(1)
Structuring a feature
89(2)
Writing ad copy
91(1)
Recruitment advertising
92(1)
Develop your business writing skills
93(1)
Index 94(1)
Further Reading 95