Shows how companies can hire and make the most of great employees while rewarding their creativity
The authors of the bestselling The Customer Comes Second show companies of all sizes how to compete fiercely and manage change gracefully by holding fast to their core values.
Why do some companies survive or even thrive amidst fierce competition and constant change? Hal Rosenbluth and Diane McFerrin Peters go behind the scenes at fifteen of the worlds most resilient and innovative companies to reveal how they have met todays most pressing management challenges and how they prepare for tomorrow.
| Preface |
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ix | |
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1 | (10) |
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11 | (29) |
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Human Resources: In the Boardroom, Not on the Sidelines |
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40 | (26) |
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66 | (31) |
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97 | (21) |
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We're Not Born into Leadership: We Convert |
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118 | (18) |
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Activists for the Internal Environment |
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136 | (39) |
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175 | (19) |
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194 | (3) |
| Index |
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197 | |
Hal F. Rosenbluth is CEO of Rosenbluth International, a global travel services firm based in Philadelphia. Recognized as an unconventional and inspirational leader, he joined the company in 1974, becoming the fourth generation to lead the family business.Diane McFerrin Peters was the top communications officer for Rosenbluth International until 1994. She currently consults for Rosenbluth International on special projects.
