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Cases in Public Relations Management: The Rise of Social Media and Activism 2nd New edition [Hardback]

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  • Formāts: Hardback, 596 pages, height x width: 235x187 mm, weight: 1115 g, Follow Introduction to the Music Industry; 2 Tables, black and white; 234 Illustrations, color
  • Izdošanas datums: 11-Mar-2014
  • Izdevniecība: Routledge
  • ISBN-10: 0415517702
  • ISBN-13: 9780415517706
Citas grāmatas par šo tēmu:
Cases in Public Relations Management: The Rise of Social Media and Activism 2nd New editionPalielināt
  • Formāts: Hardback, 596 pages, height x width: 235x187 mm, weight: 1115 g, Follow Introduction to the Music Industry; 2 Tables, black and white; 234 Illustrations, color
  • Izdošanas datums: 11-Mar-2014
  • Izdevniecība: Routledge
  • ISBN-10: 0415517702
  • ISBN-13: 9780415517706
Citas grāmatas par šo tēmu:
Permanent link: https://www.kriso.lv/db/9780415517706.html
Keywords:
Developed for advanced students in public relations, Cases in Public Relations Management uses recent cases in public relations that had outcomes varying from expected to unsuccessful. The text challenges students to think analytically, strategically, and practically. Each case is based on real events, and is designed to encourage discussion, debate, and exploration of the options available to today's strategic public relations manager.









Key features of this text include coverage of the latest controversies in current events, discussion of the ethical issues that have made headlines in recent years, and strategies used by public relations practitioners. Each case has extensive supplemental materials taken directly from the case for students' further investigation and discussion. The case study approach encourages readers to assess what they know about communication theory, the public relations process, and management practices, and prepares them for their future careers as PR practitioners.









New to the second edition are:















27 new case studies, including coverage of social media and social responsibility elements New chapters on corporate social responsibility (CSR) and activism End-of-chapter exercises Embedded hyperlinks in eBook Fully enhanced companion website that includes:



Instructor resources: PowerPoint presentations, Case Supplements, Instructor Guides Student resources: Quizzes, Glossary, Case Supplements
Preface xi
Chapter 1 A Brief Introduction to Public Relations
1(15)
Introduction
1(15)
Chapter 2 Ethics and the Law
16(23)
Introduction
16(3)
1 What Would You Do?
19(3)
2 City Utility or Cash Cow? Top Agency Accused of Overbilling City
22(10)
3 "In Washington, I'm Karen Ryan Reporting": When Is a "Reporter" Not a Reporter?
32(7)
Chapter 3 Corporate Social Responsibility
39(55)
Introduction
39(4)
4 Food for Thought: Pig Stalls Become Focal Point of Animal Rights Debate
43(23)
5 Apple iProblem: Subcontractor Worker Issues Bring Negative Attention
66(15)
6 Developing Wines with a Conscience: South African Wine Industry Confronts Societal Issues
81(13)
Chapter 4 Media Relations
94(60)
Introduction
94(7)
7 Are You Pouring on the Pounds? Debating the Link between Sugary Drinks and Obesity
101(23)
8 Face Value: Face Transplant Surgery Balances Privacy, Ethics and Publicity
124(9)
9 Only in Texas: School District's $60 Million Stadium Attracts Media
133(11)
10 Two Employees with a Video Camera: Social Media and a Damaged Global Domino's Brand
144(10)
Chapter 5 Conflict Management
154(72)
Introduction
154(8)
11 "Lean Finely Textured Beef" or "Pink Slime"? Consumers Ask: "What is this Stuff?"
162(21)
12 The Politics of Pink: Susan G. Komen for the Cure Steps into Partisan Minefield
183(19)
13 Deepwater Horizon Blowout: Rehabilitating a Reputation after a Catastrophic Spill
202(24)
Chapter 6 Activism
226(51)
Introduction
226(5)
14 "Beyond Disgusting": Bacteria-Fighting Mom Takes on Restaurant Play Areas
231(17)
15 Guitar Hero Strikes a Chord: Social Media Teaches Customer Service Lesson
248(8)
16 Break the Silence. Make the Call: Reaching Out to Victims and Families of Domestic Violence
256(10)
17 Undercover Video Captures Chicken Abuse: Animal Activist Group Targets Company
266(11)
Chapter 7 Consumer Relations
277(83)
Introduction
277(3)
18 The Five Seasons of Salem: A City Hunts for Something More than Witches
280(14)
19 Getting Away from It All: Trade Association Sells Affordability and Convenience
294(19)
20 Making the Potato Top of Mind: Consumer Research Connects "Linda" to Potatoes
313(18)
21 Sony Playstation: It Only Does Everything! (Except Protect Private Data and Communicate Effectively)
331(17)
22 Kryptonite: Radioactive Publicity: Crisis Response in an Instant Internet World
348(12)
Chapter 8 Entertainment and Leisure
360(62)
Introduction
360(5)
23 Penn State Fumbles: Child Abuser Operates Undetected in Happy Valley
365(25)
24 Rush to Judgment: Advertisers Flee Conservative Radio Show after Crude Remarks
390(13)
25 Tabloid Tiger: Scandal Derails Storied Career
403(13)
26 What Price the Regal Reputation? Protecting the Royal Investment from Scandal
416(6)
Chapter 9 Community Relations
422(40)
Introduction
422(3)
27 I'm Watching You...: School-Issued Laptop "Spycam" Invades Privacy Rights
425(20)
28 It's the Real Thing: Protest at the Jewish Museum
445(10)
29 Hallmark Writers on Tour: Connecting Employees with their Hometown Audience
455(7)
Chapter 10 Cultural and Other Considerations
462(66)
Introduction
462(3)
30 Quran Burning: Cultural Insensitivity Leads to Deaths and Multiple Apologies
465(24)
31 Fukushima Nuclear Meltdown: A Disaster "Made In Japan"
489(21)
32 Containing the Deadly Marburg Virus: Taking a Culturally Based Communication Approach
510(11)
33 Shark Fin Soup: Hong Kong Disneyland Loses Magic for Some
521(7)
Chapter 11 Financial Communications and Investor Relations
528(23)
Introduction
528(7)
34 Paychex, Inc., Sees Big Payoff in First Investor Day
535(4)
35 Best Buy Fights for Survival: Company Strives for Relevancy in an e-Commerce World
539(6)
36 "A Plate of Black Beauty"? Burger King Worldwide Deals with Horsemeat Reports
545(6)
APPENDICES
551(31)
A Guidelines for Case Study in the Classroom
551(4)
B Case Preparation
555(4)
C Theories of Public Relations, Communication and Related Theories
559(4)
D Ways Organizations Communicate
563(6)
E Effective Communication Considerations
569(2)
F Organizational Responses
571(4)
G PRSA Member Code of Ethics
575(7)
Index 582
Patricia Swann, former dean of the School of Business and Justice Studies, is an associate professor of public relations and journalism at Utica College. She is the assistant director of the Raymond Simon Institute for Public Relations and Journalism and the past head for the Public Relations Division of the Association for Education in Journalism and Mass Communication. She has 20 years of experience in the public relations and journalism industries and has garnered numerous awards for her work.