This book discusses how the Covid-19 pandemic changed the way consumers relate with brands and how brands can reinvent, improve, or optimize themselves to meet new needs, expectations, and preferences of consumers. As activity significantl...Lasīt vairāk
This book discusses how the Covid-19 pandemic changed the way consumers relate with brands and how brands can reinvent, improve, or optimize themselves to meet new needs, expectations, and preferences of consumers. As activity significantl...Lasīt vairāk
As activity significantly reduced during mandatory lockdown periods aiming to contain the spread of Covid-19, the relationship between organizations and their stakeholders became almost strictly digital. While some brands already have developed di...Lasīt vairāk
The world has been facing the effects of the COVID-19 pandemic for over two years now. Daily life changed dramatically, and social distancing and remote working have become the new normal. Research about how people are facing these challenges points...Lasīt vairāk
The world is facing the Covid-19 pandemic for over two years now. Daily life changed dramatically, and social distancing and remote working has become the new normal. Several countries, as is the case of Portugal, underwent multiple lockdown perio...Lasīt vairāk
Presents different approaches that explore the impact of the COVID-19 pandemic on workplace communication, focusing specifically on internal communication, mapping new communication practices, and assessing their consequences, namely the well-being...Lasīt vairāk
