This volume explores current research in public relations and communication management, and in particular examines how public relations can have a positive impact on the well being of its publics.One of the biggest competitive advantages in todays b...Lasīt vairāk
This volume explores current research in public relations and communication management, and in particular examines how public relations can have a positive impact on the well being of its publics.One of the biggest competitive advantages in todays b...Lasīt vairāk
Betteke van Ruler, Ana Tkalac Vercic, Dejan Vercic
Sērija : Routledge Communication Series
(Izdošanas datums: 11-Sep-2009, EPUB+DRM, Izdevniecība: Taylor & Francis Inc, ISBN-13: 9781135593261)
Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be used through...Lasīt vairāk
Betteke van Ruler, Ana Tkalac Vercic, Dejan Vercic
Sērija : Routledge Communication Series
(Izdošanas datums: 11-Sep-2009, PDF+DRM, Izdevniecība: Taylor & Francis Inc, ISBN-13: 9781135593278)
Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be used through...Lasīt vairāk
Betteke van Ruler, Ana Tkalac Vercic, Dejan Vercic
Sērija : Routledge Communication Series
(Izdošanas datums: 28-May-2008, PDF+DRM, Izdevniecība: Taylor and Francis, ISBN-13: 9780203877234)
Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be used t...Lasīt vairāk
