Public Relations Metrics goes beyond the how to of public relations research methods to think formally about research itself. Responding to the increasing need in academia and the public relations profession, this volume presents the curren...Lasīt vairāk
Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be used throug...Lasīt vairāk
