This book examines the complexities of unintended consequences of social media that often impact brands and companies from both an economic and a reputational lens. It introduces the term corporate cancel culture highlighting the growing trend among...Lasīt vairāk
The Darker Side of Social Media takes a research-based approach to examining problematic issues and outcomes that are related with social media use by consumers. The researchers rely on psychology theory to help explain or predict problematic online...Lasīt vairāk
