The world and its politics are becoming ever more polarised, leaving no room for the light and the shade. In The Half of It, Emma and Nicole explore race and identity through the lens of the mixed-race experience, creating a space for discussion and...Lasīt vairāk
The world and its politics are becoming ever more polarised, leaving no room for the light and the shade. In The Half of It, Emma and Nicole explore race and identity through the lens of the mixed-race experience, creating a space for discussion and...Lasīt vairāk
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problem...Lasīt vairāk
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problem...Lasīt vairāk
This book examines prominent issues in the Emerging Markets (EM) from a variety of disciplines in order to make useful societal contributions through knowledge exchange. EMs offer enormous opportunities, but realizing them is both challenging and ris...Lasīt vairāk
This book examines prominent issues in the Emerging Markets (EM) from a variety of disciplines in order to make useful societal contributions through knowledge exchange. EMs offer enormous opportunities, but realizing them is both challenging and ris...Lasīt vairāk
The man with the gun pushed me down onto the carpet. I tried to cower to make my body curl smaller, instinctively covering my head. Oh God, please don t kill me. My words clung to my teeth and now my whole body was so cold. All I had left were thes...Lasīt vairāk
āThe man with the gun pushed me down onto the carpet. I tried to cower to make my body curl smaller, instinctively covering my head.āOh God, please donāt kill me.ā My words clung to my teeth and now my whole body was so cold. All I...Lasīt vairāk
This SpringerBrief offers a state of the art analysis of electronic word-of-mouth (eWOM) communications and its role in marketing. The book begins with an overview of traditional word-of-mouth (WOM) and its evolution to eWOM. It discusses the differe...Lasīt vairāk
This SpringerBrief offers a state of the art analysis of electronic word-of-mouth (eWOM) communications and its role in marketing. The book begins with an overview of traditional word-of-mouth (WOM) and its evolution to eWOM. It discusses the differe...Lasīt vairāk
Social media has provided endless opportunities for marketers, fuelling their desire to learn more about their consumers through this dynamic online environment. Yet many organisations are finding it difficult to create effective marketing strategies...Lasīt vairāk
Social media has provided endless opportunities for marketers, fuelling their desire to learn more about their consumers through this dynamic online environment. Yet many organisations are finding it difficult to create effective marketing strategies...Lasīt vairāk
Yogesh K. Dwivedi, Matti Mäntymäki, M.N. Ravishankar, Marijn Janssen, Marc Clement, Emma L. Slade, Nripendra P. Rana, Salah Al-Sharhan, Antonis C. Simintiras
This book constitutes the refereed conference proceedings of the 15th IFIP WG 6.11 Conference on e-Business, e-Services and e-Society, I3E 2016, held in Swansea, UK, in September 2016The 47 full and 17 short papers presented were carefully reviewed a...Lasīt vairāk
