(Izdošanas datums: 18-Mar-2025, PDF+DRM, Izdevniecība: MIT Press Ltd, ISBN-13: 9780262382205)
How to create value with all the customers in a portfolio, from the stronger relationships that increase profit margins to the weaker relationships that increase scale.Which would you rather have: a smaller, watertight bucket of loyal customers or a...Lasīt vairāk
This textbook introduces students to the field of marketing management by emphasizing a customer-centric approach, which involves defining the purpose of marketing as the recruitment, defence, leverage, and development of customer/brand relationships...Lasīt vairāk
This textbook introduces students to the field of marketing management by emphasizing a customer-centric approach, which involves defining the purpose of marketing as the recruitment, defence, leverage, and development of customer/brand relationships...Lasīt vairāk
