English summary: In the developed economies, services have now risen to paramount importance. This change has overwhelmingly taken place in the business-to-business (B2B) sector. B2B marketing therefore to a large extent also involves services market...Lasīt vairāk
Michael Kleinaltenkamp, Wulff Plinke, Ingmar Geiger
Sērija : Springer Texts in Business and Economics
(Izdošanas datums: 30-Mar-2018, Paperback / softback, Izdevniecība: Springer-Verlag Berlin and Heidelberg GmbH & Co. K, ISBN-13: 9783662569306)
Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and reve...Lasīt vairāk
Michael Kleinaltenkamp, Wulff Plinke, Ingmar Geiger
Sērija : Springer Texts in Business and Economics
(Izdošanas datums: 18-Jan-2016, Hardback, Izdevniecība: Springer-Verlag Berlin and Heidelberg GmbH & Co. K, ISBN-13: 9783662485064)
Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue...Lasīt vairāk
?This textbook gives a comprehensive overview of the key principles of business marketing. The reader will be introduced into methods and theories in order to understand business markets and marketing better. Not only are the principles of business m...Lasīt vairāk
Michael Kleinaltenkamp, Wulff Plinke, Ingmar Geiger
Sērija : Springer Texts in Business and Economics
(Izdošanas datums: 23-Aug-2016, Paperback / softback, Izdevniecība: Springer-Verlag Berlin and Heidelberg GmbH & Co. K, ISBN-13: 9783662513798)
Relationship management, key account management and customer orientation are concepts that have become central to modern management. This book is dedicated to illustrating and reflecting these concepts and their corresponding methods and instruments...Lasīt vairāk
This textbook gives a comprehensive overview of the key principles of business marketing. The reader will be introduced into methods and theories in order to understand business markets and marketing better. Not only are the principles of business ma...Lasīt vairāk
Michael Kleinaltenkamp, Wulff Plinke, Ingmar Geiger
Sērija : Springer Texts in Business and Economics
(Izdošanas datums: 13-Oct-2014, Hardback, Izdevniecība: Springer-Verlag Berlin and Heidelberg GmbH & Co. K, ISBN-13: 9783662438558)
Relationship management, key account management and customer orientation are concepts that have become central to modern management. This book is dedicated to illustrating and reflecting these concepts and their corresponding methods and instruments...Lasīt vairāk
Unternehmen des Anlagen- und Projektgeschäfts bilden das Rückgrat der deutschen Industrie, da sie die typischen Investitionsgüter wie Verkehrsinfrastruktur, Produktionsanlagen und Maschinen erstellen. Das vorliegende Werk beleuchtet umfassend die unt...Lasīt vairāk
Geschäftsbeziehungsmanagement im InvestitionsgüterbereichThe Encyclopedia of Indian Religions offers a complete overview of all religions found in India and the Diaspora, such as Buddhism, Jainism, Sikhism, Islam, Christianity, Judaism, etc. The tex...Lasīt vairāk
Auf den meisten Industriegütermärkten treten Anbieter und Nachfrager vor einem Leistungsaustausch in Verhandlungen, um die Konditionen zu vereinbaren. Die Ergebnisse determinieren die Vorteilhaftigkeit des Geschäfts für beide Parteien. Trotz der ......Lasīt vairāk
