(Izdošanas datums: 02-Oct-2024, EPUB+DRM, Izdevniecība: John Wiley & Sons Inc, ISBN-13: 9781394310364)
Presents a comprehensive and up-to-date account of the evolution and underlying rationale of marketing theories Marketing is a dynamic discipline, subject to evolutionary changes over time. Over the years, many schools of marketing thought have enric...Lasīt vairāk
Preeti Shroff-Mehta, Jagdish.N Sheth, John Garrison, Shailendra Raj Mehta
(Izdošanas datums: 26-Aug-2024, EPUB+DRM, Izdevniecība: Taylor & Francis, ISBN-13: 9781040095348)
This handbook maps and analyzes cross-sector (public-corporate-social-community-faith) governance theories, models, and practices as they are evolving in a digital world. It studies human, cultural, societal, institutional interactions and challenges...Lasīt vairāk
Preeti Shroff-Mehta, Jagdish.N Sheth, John Garrison, Shailendra Raj Mehta
(Izdošanas datums: 26-Aug-2024, PDF+DRM, Izdevniecība: Taylor & Francis, ISBN-13: 9781040095287)
This handbook maps and analyzes cross-sector (public-corporate-social-community-faith) governance theories, models, and practices as they are evolving in a digital world. It studies human, cultural, societal, institutional interactions and challenges...Lasīt vairāk
(Izdošanas datums: 29-Jul-2024, EPUB+DRM, Izdevniecība: Taylor & Francis Ltd, ISBN-13: 9781040038970)
Pricing is frequently used as a key strategic lever for management to increase profitability. However, price can also be used as a lever for societal good. This book demonstrates how effective use of price can have positive societal impacts, such as...Lasīt vairāk
(Izdošanas datums: 29-Jul-2024, PDF+DRM, Izdevniecība: Taylor & Francis Ltd, ISBN-13: 9781040038925)
Pricing is frequently used as a key strategic lever for management to increase profitability. However, price can also be used as a lever for societal good. This book demonstrates how effective use of price can have positive societal impacts, such as...Lasīt vairāk
This book explores how customer service can become the singular competitive differentiator for organizations in the digital era.Given the pace of digitization and the rise in customer expectations post-pandemic, organizations must focus on customer-c...Lasīt vairāk
This book explores how customer service can become the singular competitive differentiator for organizations in the digital era.Given the pace of digitization and the rise in customer expectations post-pandemic, organizations must focus on customer-c...Lasīt vairāk
This edited volume elucidates how artificial intelligence (AI) can enable customer service to achieve higher customer engagement, superior user experiences, and increased well-being among customers and employees.As customer expectation...Lasīt vairāk
This edited volume elucidates how artificial intelligence (AI) can enable customer service to achieve higher customer engagement, superior user experiences, and increased well-being among customers and employees.As customer expectation...Lasīt vairāk
**Finalist for the 2022 Leonard L. Berry Marketing Book Award from the American Marketing Association, which recognizes the top marketing books annually**In our increasingly digital, mobile, and global world, the existing theories of business an...Lasīt vairāk
**Finalist for the 2022 Leonard L. Berry Marketing Book Award from the American Marketing Association, which recognizes the top marketing books annually**In our increasingly digital, mobile, and global world, the existing theories of business an...Lasīt vairāk
Drawing from decades of research, Genes, Climate, and Consumption Culture: Connecting the Dots demonstrates how climate dictates culture and consumption. The author shows that human genes are climatic adaptations over thousands of years of evolution,...Lasīt vairāk
Drawing from decades of research, Genes, Climate, and Consumption Culture: Connecting the Dots demonstrates how climate dictates culture and consumption. The author shows that human genes are climatic adaptations over thousands of years of evolution,...Lasīt vairāk
Sērija : Rotman-UTP Publishing - Business and Sustainability
(Izdošanas datums: 06-Jan-2017, EPUB+DRM, Izdevniecība: University of Toronto Press, ISBN-13: 9781442624368)
Business leaders need to embrace sustainability in order to ensure the lasting success of their organizations. Co-authors Suhas Apte and Jagdish Sheth bring their expertise from practice and from academia to illustrate how business leaders can embed...Lasīt vairāk
Sērija : Rotman-UTP Publishing - Business and Sustainability
(Izdošanas datums: 07-Dec-2016, PDF+DRM, Izdevniecība: University of Toronto Press, ISBN-13: 9781442624351)
Business leaders need to embrace sustainability in order to ensure the lasting success of their organizations. Co-authors Suhas Apte and Jagdish Sheth bring their expertise from practice and from academia to illustrate how business leaders can embed...Lasīt vairāk
(Izdošanas datums: 28-Jan-2015, PDF+DRM, Izdevniecība: Taylor & Francis Ltd, ISBN-13: 9781317472889)
Many marketers fear that the fields time-worn principles are losing touch with todays realities. "e;Does Marketing Need Reform "e; collects the insights of a select group of leading marketing thinkers and practitioners who are committed to...Lasīt vairāk
(Izdošanas datums: 28-Jan-2015, EPUB+DRM, Izdevniecība: Taylor & Francis Ltd, ISBN-13: 9781317472872)
Many marketers fear that the fields time-worn principles are losing touch with todays realities. "e;Does Marketing Need Reform "e; collects the insights of a select group of leading marketing thinkers and practitioners who are committed to...Lasīt vairāk
Todays best companies get it. From retail to finance and industries in between, the organizations who recognize that doing good is good business are becoming the ultimate value creators. Theyre changing their culture and generating every form of...Lasīt vairāk
Todays best companies get it. From retail to finance and industries in between, the organizations who recognize that doing good is good business are becoming the ultimate value creators. Theyre changing their culture and generating every form of...Lasīt vairāk
