Strategic communication as a research field and a professional practice is becoming increasingly relevant for organizations. Bringing together contributions from almost 60 leading international scholars, this dynamic Research Handbook on Strategic Co...Lasīt vairāk
(Izdošanas datums: 17-Aug-2022, EPUB+DRM, Izdevniecība: Taylor & Francis Ltd, ISBN-13: 9781000607789)
This textbook provides an overview of the core concepts, theories and methods in strategic communication, using examples from research and experiences from practice.Strategic Communication begins by explaining the fundamental concepts related to comm...Lasīt vairāk
(Izdošanas datums: 17-Aug-2022, PDF+DRM, Izdevniecība: Taylor & Francis Ltd, ISBN-13: 9781000607772)
This textbook provides an overview of the core concepts, theories and methods in strategic communication, using examples from research and experiences from practice.Strategic Communication begins by explaining the fundamental concepts related to comm...Lasīt vairāk
W. Timothy Coombs, Jesper Falkheimer, Mats Heide, Philip Young
Sērija : Routledge New Directions in PR & Communication Research
(Izdošanas datums: 11-Aug-2015, EPUB+DRM, Izdevniecība: Taylor & Francis Ltd, ISBN-13: 9781317554905)
Today almost everyone in the developed world spends time online and anyone involved in strategic communication must think digitally. The magnitude of change may be up for debate but the trend is unstoppable, dramatically reconfiguring business models...Lasīt vairāk
W. Timothy Coombs, Jesper Falkheimer, Mats Heide, Philip Young
Sērija : Routledge New Directions in PR & Communication Research
(Izdošanas datums: 11-Aug-2015, PDF+DRM, Izdevniecība: Taylor & Francis Ltd, ISBN-13: 9781317554912)
Today almost everyone in the developed world spends time online and anyone involved in strategic communication must think digitally. The magnitude of change may be up for debate but the trend is unstoppable, dramatically reconfiguring business models...Lasīt vairāk
