Sērija : Routledge Advances in Translation and Interpreting Studies
(Izdošanas datums: 31-Jan-2024, PDF+DRM, Izdevniecība: Taylor & Francis Ltd, ISBN-13: 9781000984002)
This book contributes to growing debates on transcreation, applying an appraisal framework to texts from luxury brands in Chinese and English to reveal new insights into marketing transcreation and set out transcreation as an area of study in its own...Lasīt vairāk
