Political Marketing: Theories and Concepts provides students with a valuable and critical understanding of how political parties use marketing to attain their aims. Unlike other textbooks, this text explicitly focuses on the theoretical underp...Lasīt vairāk
Ormrod (business economics, Aarhus U., Denmark), Henneberg (marketing and strategy, U. of Manchester, England), and OShaughnessy (communication, U. of London, England) introduce students to the core theories and concepts of political marketing, draw...Lasīt vairāk
This timely four-volume set brings much needed clarity and context to the subject, leading the reader through its historic origins, its military uses, and the modern means by which it is manifested. Specifically - through a carefully selected collect...Lasīt vairāk
