Brought to you by Penguin.The BBC is a central part of British life, shared culture and international standing. It is the British publics most important and trusted news provider in a world of global fake news; a hugely popular, low-cost source of u...Lasīt vairāk
Theres a war on against the BBC. It is under threat as never before. And if we lose it, we wont get it back.The BBC is our most important cultural institution, our best-value entertainment provider, and the global face of Britain. Its our most tru...Lasīt vairāk
WHAT MAKES AN EFFECTIVE AND SUCCESSFUL MARKETING LEADER The 12 Powers of a Marketing Leader, by former McKinsey Partner Thomas Barta and senior London Business School professor Patrick Barwise, is the first research-based leadership book for marketer...Lasīt vairāk
WHAT MAKES AN EFFECTIVE AND SUCCESSFUL MARKETING LEADER The 12 Powers of a Marketing Leader, by former McKinsey Partner Thomas Barta and senior London Business School professor Patrick Barwise, is the first research-based leadership book for marketer...Lasīt vairāk
(Izdošanas datums: 06-Dec-2012, PDF+DRM, Izdevniecība: Springer-Verlag New York Inc., ISBN-13: 9781461561958)
Over the past ten years, there has been growing interest in the process of strategic decision-making among both managers and researchers. Strategic decisions are important for five main reasons: They are large-scale, risky and hard to reverse; the...Lasīt vairāk
(Izdošanas datums: 19-Sep-2011, EPUB+DRM, Izdevniecība: John Wiley & Sons Inc, ISBN-13: 9780470976500)
Strong customer-focused companies have a clear, relevant promise which they obsessively deliver day-in, day-out. At the same time, they relentlessly drive the market by evolving the offer in the face of market developments and opportunities. Because...Lasīt vairāk
Most executives believe that winning and keeping customers requires offering something unique. But as physical products are seen as increasingly hard to differentiate, companies resort to branding, gimmicks, and thinking outside the box. Meanwhile, c...Lasīt vairāk
