Based on consumer culture positioning strategies in marketing, three language strategies are presented: foreign language display to express foreignness, English to highlight globalness, and local language to appeal to ethnicity (for instance, S...Lasīt vairāk
Phonology is a sub-discipline of linguistics that describes the way sounds function within a given language, or across languages. It can be quite a difficult field of study, but this handy book maps out all the key terminology and concepts that...Lasīt vairāk
Phonology is a sub-discipline of linguistics that describes the way sounds function within a given language, or across languages. It can be quite a difficult field of study, but this handy book maps out all the key terminology and concepts that...Lasīt vairāk
M. A. K. Halliday is widely regarded as the father of Systemic Functional Linguistics, as well as having contributed important work to fields such as sociolinguistics and language acquisition. This overview will enable readers to understand and...Lasīt vairāk
M. A. K. Halliday is widely regarded as the father of Systemic Functional Linguistics, as well as having contributed important work to fields such as sociolinguistics and language acquisition. This overview will enable readers to understand and...Lasīt vairāk
Provides a global overview of management as a discipline and profession in part constructed through management literature. This book is a discourse and corpus-based examination of management bestsellers. The field of popu...Lasīt vairāk
A historically, spatially and methodologically rich sub-field of sociolinguistics, Linguistic Landscapes (LL) is a rapidly evolving area of research and study. With contributions by an international team of experts from the USA, Europe, the UK,...Lasīt vairāk
The books content progresses from general to specific: from the notions of worldview and translation, through a consideration of how worldviews are shaped in and through language, to a discussion of worldviews in translation, both in macro-sca...Lasīt vairāk
(Izdošanas datums: 23-Jan-2020, Hardback, Izdevniecība: Oxford University Press, ISBN-13: 9780198814771)
This book offers a model of language that can be characterized as functionalist, usage-based, dynamic, and complex-adaptive. Schmid argues that linguistic structure is not stable, but continually refreshed by usage, conventionalization, and ent...Lasīt vairāk
Using different theoretical approaches and frameworks, this book addresses a broad range of themes in contrastive linguistics, including inflection, derivation and compounding, tense, wh-questions, post-verbal subjects, focus and clitics, among...Lasīt vairāk
Sērija
: Arden Shakespeare Studies in Language and Digital Methodologies
(Izdošanas datums: 23-Jan-2020, Hardback, Izdevniecība: The Arden Shakespeare, ISBN-13: 9781350007017)
What can developments in contemporary linguistics and language theory reveal about Shakespeares language in the plays? Shakespeares Common Language demonstrates how methods borrowed from language criticism can illuminate the surprising expre...Lasīt vairāk
Dispersals and diversification offers a reassessment of some of the pivotal linguistic and archaeological questions concerning the early phases of the disintegration of Proto-Indo-European, including discussions of the methodological approaches...Lasīt vairāk
This innovative and interdisciplinary work brings together six essays which explore the complex relationship between linguistic translation and spatial translation and argue for an understanding of linguistic translation as an embodied phenomen...Lasīt vairāk
Sērija
: ESL & Applied Linguistics Professional Series
(Izdošanas datums: 22-Jan-2020, Paperback / softback, Izdevniecība: Taylor & Francis Ltd, ISBN-13: 9780415891790)
This hands-on introduction to the qualitative research process specifically for ESL/EFL teachers and teacher educators introduces the concepts and offers a step-by-step guide with practical illustrations. Accessible and engaging, it both infor...Lasīt vairāk
(Izdošanas datums: 21-Jan-2020, Hardback, Izdevniecība: Princeton University Press, ISBN-13: 9780691198347)
Coptic emerged as the written form of the Egyptian language in the third century, when Greek was still the official language in Egypt. By the time of the Arab conquest of Egypt in 641, Coptic had almost achieved official status, but only after...Lasīt vairāk
This book addresses one of the most crucial and common questions confronting planners of languages other than English, that is, how the impacts of global languages on local languages should be dealt with: internationalization or local language...Lasīt vairāk
(Izdošanas datums: 20-Jan-2021, Hardback, Izdevniecība: de Gruyter, ISBN-13: 9783110426649)
Die These dieser Arbeit ist, dass der Konjunktiv in der indirekten Rede ein logophorischer Modus ist, d.h. ein Verbmodus, der sich auf eine von der Sprecherperspektive verschiedene Perspektive bezieht. Dieser Vorschlag wird formal-semantisch ausgear...Lasīt vairāk
(Izdošanas datums: 20-Jan-2020, Hardback, Izdevniecība: De Gruyter, ISBN-13: 9783110455731)
La collection Manuals of Romance Linguistics (MRL) a lambition de présenter un panorama densemble de la linguistique romane tenant compte des derniers acquis de la recherche. Elle comprendra une soixantaine de volumes qui pourront źtre utilisés sép...Lasīt vairāk