Influencers offer brands the ability to deliver the right communication and marketing messages to a specific target audience. This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing c...Lasīt vairāk
Influencers offer brands the ability to deliver the right communication and marketing messages to a specific target audience. This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing com...Lasīt vairāk
This book contributes to growing debates on transcreation, applying an Appraisal Theory approach to texts from luxury brands in Chinese and English to reveal new insights into marketing transcreation. This book will be of interest to students and...Lasīt vairāk
Join one of the best-known figures in branding on a journey of how to develop your brand voice in the digital age. Sadly, the majority of brand messages fail to achieve the most essential tasks of communication. They lack clarity. They...Lasīt vairāk
This volume approaches marcomm (marketing communication) from the phenomenology of markets in the context of the Global South and its postcolonial experiences. It provides a fresh perspective to the current paradigm and offers a fresh discourse on...Lasīt vairāk
He focuses on the multidimensionality of customer experience and the reciprocal interactions between different dimensions of customer experience. Nils Fränzels analysis contributes to the latest research in the field of customer experience in omnic...Lasīt vairāk
Explore the strategies and practices of marketing communications in a European context Marketing Communications: A European Perspective, 8th Edition, by De Pelsmacker, Geuens, Van den Bergh and Roose offers a comprehensive overview of the...Lasīt vairāk
As the world accelerates towards the digital realm post-pandemic, it has never been more important for marketers and designers to have a solid understanding of visual marketing and the key principles and concepts behind it.Visual Marketi...Lasīt vairāk
As the world accelerates towards the digital realm post-pandemic, it has never been more important for marketers and designers to have a solid understanding of visual marketing and the key principles and concepts behind it. Visual Marketing analyses...Lasīt vairāk
A critical history of the social media influencers rise to global prominenceBefore there were Instagram likes, Twitter hashtags, or TikTok trends, there were bloggers who seemed to have the passion and authenticity that traditional...Lasīt vairāk
Build valuable and meaningful communities that will inspire, support and connect your audience with your brand whilst delivering reputational and revenue growth. The fastest growing brands of the 21st century have succeeded by bu...Lasīt vairāk
Build valuable and meaningful communities that will inspire, support and connect your audience with your brand whilst delivering reputational and revenue growth. The fastest growing brands of the 21st century have succeeded by bu...Lasīt vairāk
Writing good copy is no longer just about advertising or selling or direct mail. You need to develop a deep understanding of your customers and use your imagination to create and curate content that resonates with them. As marketing...Lasīt vairāk
Writing good copy is no longer just about advertising or selling or direct mail. You need to develop a deep understanding of your customers and use your imagination to create and curate content that resonates with them. As marketing...Lasīt vairāk
Anna Neatrour, Jeremy Myntti, Rachel Jane Wittmann, Rebekah Cummings, Jane D. Monson, Megan Myres McMillan
Sērija : Core Monographs
(Izdošanas datums: 27-Dec-2024, Paperback / softback, Izdevniecība: Association of College & Research Libraries, ISBN-13: 9798892555814)
This book explores background information on outreach and instruction efforts by digital library practitioners, detailed survey results from practitioners themselves, and instructional ideas such as drop-in class sessions, course-integrated instruct...Lasīt vairāk
While some academic attention has been paid to the impact of new digital technologies on African media in the colonial languages of English, French and Portuguese, there is a dearth of research into African language digital communication. The book...Lasīt vairāk
