This book reports what progress is being and should be made in marketing science by social complexity science through such means as agent-based modeling and complex networks, which is seldom addressed by books reviewing the state of the art of market...Lasīt vairāk
The 7 papers presented in this book are revised and significantly extended versions of papers submitted to three related workshops:6th International Workshop on Mining Ubiquitous and Social Environments, MUSE 2015, held in Porto, Portugal,...Lasīt vairāk
