The use of data science and urban analytics has become a defining feature of smart cities. This timely book is a clear guide to the use of social media data for urban analytics. The use of data science and urban anal...Lasīt vairāk
From the New York Times to Gawker, a behind-the-scenes look at how performance analytics are transforming journalism todayand how they might remake other professions tomorrowJournalists today are inundated with data a...Lasīt vairāk
This book presents the proceedings of the International Conference on Managing Business through Web Analytics (ICMBWA 2021). The conference provides a global forum for sharing knowledge and results in theory, methodology, and applications of Web A...Lasīt vairāk
Integrating consumer behaviour, digital marketing, digital platform management, web analytics and marketing insights, Digital Consumer Management provides a holistic understanding - from a brand perspective - of the management of consumers and consu...Lasīt vairāk
Integrating consumer behaviour, digital marketing, digital platform management, web analytics, and marketing insights, Digital Consumer Management provides a holistic understandingfrom a brand perspectiveof the management of consumers and...Lasīt vairāk
The primary objective of this book is to build a better and safer social media space by making human language available on different social media platforms intelligible for machines with the blessings of AI. This book bridges the gap between Natural...Lasīt vairāk
Bridges the gap between natural language processing (NLP), advanced machine learning, deep learning, and online social media. This book hopes to build a better and safer social media space by making human language available on different social media...Lasīt vairāk
This book presents the proceedings of the International Conference on Managing Business through Web Analytics (ICMBWA 2021). The conference provides a global forum for sharing knowledge and results in theory, methodology, and applications of Web A...Lasīt vairāk
The use of data science and urban analytics has become a defining feature of smart cities. This timely book is a clear guide to the use of social media data for urban analytics. The use of data science and urban anal...Lasīt vairāk
In many ways, the appearance of the metaverse is an unparalleled progression. A number of new technologies have come together to enable its vision. Augmented reality (AR) and virtual reality (VR) headsets have become cheaper and more powerful improv...Lasīt vairāk
This book presents research chapters on emerging trends into the metaverse that is introducing new technologies and preparing users to interact within the new dimension of the virtual universe--...Lasīt vairāk
The starkly different ways that American and French online news companies respond to audience analytics and what this means for the future of newsWhen the news moved online, journalists suddenly learned what their audiences actually...Lasīt vairāk
Learn to develop and deploy dashboards as web apps using the Python programming language, and how to integrate algorithms into web apps.Author Tshepo Chris Nokeri begins by introducing you to the basics of constructing and styling static an...Lasīt vairāk
Audience and media analytics is more important now than ever, and this latest volume in the cutting-edge BEA Electronic Media Research Series collects some of the top scholars working with big data and analytics today. These chapters describe the...Lasīt vairāk
(Izdošanas datums: 21-Sep-2021, Hardback, Izdevniecība: Princeton University Press, ISBN-13: 9780691177649)
Over the past fifteen years, journalism has experienced a rapid proliferation of data about online reader behavior in the form of web metrics. These newsroom metrics influence which stories are written, how news is promoted, and which journalists ge...Lasīt vairāk
This book explores ways in which the increasingly measurable news audience has impacted journalism practice, in an era when digital platforms provide real-time, individualizable, quantitative data about audience consumption. It was originally publ...Lasīt vairāk
This edited book provides a selection of chapters to improve the understanding of the impact of imbalanced data and its resolving techniques based on the Data Preprocessing, Active Learning, and Cost Perceptive Approaches--...Lasīt vairāk
(Izdošanas datums: 04-Jun-2021, Hardback, Izdevniecība: Business Science Reference, ISBN-13: 9781799873716)
Offers new aspects for imbalanced data learning by providing the advancements of the traditional methods with respect to big data through case studies and research. The book provides theoretical frameworks and the latest empirical research findings...Lasīt vairāk
Applied User Data Collection and Analysis Using JavaScript and PHP is designed to provide the technical skills and competency to gather a wide range of user data from web applications in both active and passive methods. This is done by providing t...Lasīt vairāk
Applied User Data Collection and Analysis Using JavaScript and PHP is designed to provide the technical skills and competency to gather a wide range of user data from web applications in both active and passive methods. This is done by providing t...Lasīt vairāk
