This volume covers three key vectors: The changing global power balance in the world economy, how to deal with rapid changes in technology and innovation, and how to understand and assess the resulting challenges for Europe.
The 2023 conference of the European International Business Academy (EIBA) was held in Lisbon, three decades after the previous EIBA Lisbon conference in 1993. Over this 30-year period, the international business environment changed dramatically, passing through phases of globalisation, increased nationalistic sentiments in a large number of countries, and a cascade of crises or a poly-crisis. Currently, MNEs operate within a changing global power balance, with China and its allies challenging the hegemony of the U.S. and its allies. For European MNEs as well as for policy makers, the world economy is no longer characterized by a clear set of relatively stable enabling global conditions but rather by increased volatility, uncertainty, complexity and ambiguity (VUCA).
Volume 19 of the Progress in International Business Research (PIBR) series covers three key vectors: The changing global power balance in the world economy, how to deal with rapid changes in technology and innovation, and how to understand and assess the resulting challenges for Europe. A wide variety of perspectives are presented here, including a chapter from Elisa Ferreira, the European Commissioner for Cohesion and Reforms, who takes stock of the present situation and looks into the future from a European policy perspective. By choosing innovation as a major area of focus, we pay tribute to one of the leading international business authors in that area and a long-term EIBA member John Cantwell.
Chapter
1. The Changing Global Power Balance: Challenges for European
Firms An Extended Essay; Vķtor Corado Simões, Rob van Tulder, Nuno
Fernandes Crespo, and Cįtia Fernandes Crespo
Part I: Ecosystems and International Cooperation for Innovation
Chapter
2. An Evolutionary Approach to Technological Innovation and
International Business: The Links from the Past to the Future; John Cantwell
Chapter
3. Ecosystems of Innovation in a Multi-Paradox Era; Lucia Piscitello
Chapter
4. Critical Raw Materials and MNE Strategies Under Paradigm Shift;
Andrea Ascani, Simona Iammarino, and George Yunxiong Li
Chapter
5. China Risk and Excess Returns: The Role of Firm Technological
Capabilities; Anupama Phene and Yuxi Cheng
Part II: Heading Towards De-Globalisation
Chapter
6. The Changing Global Power Balance Challenges for European Firms:
Commentary; Peter Buckley
Chapter
7. Does De-globalization Imply De-internationalization?; Gabriel R.G.
Benito
Part III: Economic Geography and European Policy Challenges
Chapter
8. The Return of Economic Geography in a Fragmented World: Attracting
and Anchoring Talent and Firms; Elisa Ferreira
Chapter
9. An International Business Policy Perspective of the European
Unions Cohesion Investments; Ari Van Assche
Part IV: War in Europe: Main Challenges
Chapter
10. Internationalization as a Resource: Lessons from Ukrainian
Company Response to Wars Crisis; Krzysztof Obloj and Roksolyana Voronovska
Chapter
11. How Sustainable Conduct Impacts Companies Reactions to
Sanctions? The International Survey; Stpie Beata and Szymon Truskolaski
Chapter
12. Analyzing Consumer Responses to Warwashing Amidst the
Russia-Ukraine Conflict: A Comparative Study of Portuguese and Danish
Perspectives; Susana C. Silva, Paulo Duarte, and Benjamin Kanne
Chapter
13. In the Shadow of the War: Reflection on IB-Related Challenges for
Poland; Barbara Jankowska and Marta Götz
Part V: Implications of Increasing Geopolitical Risks
Chapter
14. Institutionalised Construal of Chinese Versus American Firms in
the Semiconductor Industry: Path-Dependence and Business Narrative Fits;
Tariq H. Malik
Chapter
15. Diplomacy in a Challenging Geopolitical Landscape: Impact on
Chinese Multinational Corporations; Diego Quer
Chapter
16. Alone or Together: Chinese Overseas Lending Governance Structure
Choices and the Role of Bilateral Relations; Constantin Lackinger
Chapter
17. Geopolitical Risks: Differential Impacts on Domestic Firms and
MNEs; Benedikt Zoller-Rydzek, Siyana Gurova, and Florian Keller
Part VI: Relevance of Emerging Countries Issues
Chapter
18. Impact Investment Firms and Institutionalization in Emerging
Countries; Gilbert Kofi Adarkwah, Birgitte Grųgaard, and Sverre Tomassen
Chapter
19. Beyond the Horizon: Exploring the Unknowns of Trademarks in
Emerging Markets; Amy Linh Thuy Nguyen
Rob van Tulder is emeritus full Professor of International Business - Society Management at RSM Erasmus University Rotterdam (The Netherlands) and AIB and EIBA fellow.
Nuno Fernandes Crespo is Associate Professor at ISEG - Lisbon School of Economics and Management, University of Lisbon (Portugal). EIBA President (2023).
Vķtor Corado Simões is a Professor at ISEG - Lisbon School of Economics and Management, University of Lisbon (Portugal). EIBA Fellow. EIBA President (1993).
Cįtia Fernandes Crespo is currently Adjunct Professor at the School of Technology and Management of the Polytechnic of Leiria (Portugal).
