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Chic Entrepreneur: Put Your Business in Higher Heels New edition [Mīkstie vāki]

4.14/5 (25 ratings by Goodreads)
  • Formāts: Paperback / softback, 277 pages, height x width x depth: 226x154x18 mm, weight: 354 g, b/w illus
  • Izdošanas datums: 06-May-2008
  • Izdevniecība: Robert D. Reed Publishers
  • ISBN-10: 193475904X
  • ISBN-13: 9781934759042
Citas grāmatas par šo tēmu:
  • Mīkstie vāki
  • Cena: 18,24 €
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  • Formāts: Paperback / softback, 277 pages, height x width x depth: 226x154x18 mm, weight: 354 g, b/w illus
  • Izdošanas datums: 06-May-2008
  • Izdevniecība: Robert D. Reed Publishers
  • ISBN-10: 193475904X
  • ISBN-13: 9781934759042
Citas grāmatas par šo tēmu:
Learn how to take your business from flats to stilettos in this intelligently written, highly practical, and entertaining read. The Chic Entrepreneur teaches women business owners how to get out of the trenches and take their business to new heights by mastering the 9 dimensions of a flourishing business. Elizabeth Gordon, President of Flourishing BusinessR, a consulting firm that helps stagnant businesses jump start their growth, shows how to build a business right. Gordon explains how to build an asset of inherent value instead of just a bigger job and points out common mistakes to avoid along the way. Packed with Chic Tips that businesses can inexpensively implement for an immediate return, this book is ideal for jumpstarting a stalled business, and putting it into overdrive. This simple yet timeless formula for achieving chic success in the business world is cleverly interwoven with critical analysis of real businesses and delightful tales that show what and what not to do.
Acknowledgments v
Introduction ix
Payless or Nordstrom: What's Your Value?
1(16)
Wal-Mart or Whole Foods: Pick Your Niche
17(14)
T.J. Maxx or the Tailor: What Do Customers Really Want?
31(20)
The DMV or Google: Attracting and Retaining the Best Employees
51(22)
Delta or Microsoft: Do You Know Your Cash Flow?
73(20)
Generic or Nike: Sales and Marketing Go Hand in Hand
93(32)
Crash Dieting or Weight Watchers: The Importance of Systematic Processes
125(30)
Arm's Length or In Bed Together: Strategically Aligning Yourself
155(26)
Webvan or Amazon: Have a Plan and Measure Your Results
181(20)
The Chic Message
201(6)
Resources 207
A visionary leader with a passion for helping others achieve their entrepreneurial dreams, Elizabeth Gordon, Founder of Flourishing BusinessR, shares her business acumen with clients and audiences, large and small. Elizabeth is a Magna Cum Laude graduate of Wake Forest University, with a degree in Business and Economics and received a Masters in Marketing from Georgia State University.