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E-grāmata: Co-Innovation Platforms: A Playbook for Enabling Innovation and Ecosystem Growth

  • Formāts: EPUB+DRM
  • Izdošanas datums: 01-Jan-2022
  • Izdevniecība: Springer Nature Switzerland AG
  • Valoda: eng
  • ISBN-13: 9783030759773
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  • Formāts: EPUB+DRM
  • Izdošanas datums: 01-Jan-2022
  • Izdevniecība: Springer Nature Switzerland AG
  • Valoda: eng
  • ISBN-13: 9783030759773

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Strategies and practices for growing ecosystems are increasingly important in shaping industries and markets. Sustaining productive innovation is not just about you. It depends on others as well as your willingness and ability to collaborate effectively. This book is about how to use, as well as develop, a co-innovation platform to accelerate innovation and sustain ecosystem growth. It will show how you, your team and your organization can create and foster collaborative innovation among a diverse set of organizations that are located outside of your company’s hierarchy.

A co-innovation platform provides an environment where firms can combine or recombine ideas to generate novel solutions. A distinctive feature of the co-innovation platform is its resource-open and hands-on approach to innovation. For many organizations, resource limitations, organizational obstacles and/or time constraints kill an idea before it takes shape. By providing access to demand-side and supply-side resources and capabilities to facilitate co-innovation, the platform solves this problem and shapes the ecosystem’s innovation trajectory from the ground up. This book provides strategic and practical guidance for orchestrating collaborative problem solving and ecosystem growth.


1 Introduction: Co-Innovation Platforms
1(20)
Ecosystems: Foundations
5(2)
Platform-based Ecosystems
7(7)
Strategy, Tactics, Questions: Where Do We Start?
9(1)
What are the Strategic and Organizational Benefits?
10(4)
Conclusion
14(1)
The Plan of the Book
14(7)
2 Platforms: Types, Governance, and Value Distribution
21(30)
Platforms Types
22(5)
Transaction Platforms
22(1)
Innovation Platforms
23(1)
Co-Innovation Platforms
24(3)
Co-Innovation Platform Strategy: What, Who & How?
27(1)
Governing a Co-Innovation Platform
28(17)
Degree of Openness: Access and Resources
31(5)
Incentives: Mobilizing and Sustaining Participation
36(3)
Co-Innovation: Harnessing Complexity
39(2)
Harnessing Complexity via Platform Services
41(1)
Value Distribution
42(3)
Conclusion
45(1)
Key Takeaways
45(6)
3 Building a Co-Innovation Platform
51(32)
Setting the Stage: Why a Co-Innovation Platform?
52(1)
The Core Services
53(2)
Co-Innovation Projects: From Origination to Demo & Showcase
55(2)
Project Origination
55(1)
Project Phases
56(1)
Supply-Side Services
57(15)
The Operations Management Team (Ops Team)
58(1)
Protect and Manage
58(2)
Information Technology (IT) System Landscape
60(2)
Knowledge Broker Services
62(5)
Operations Management Team: Additional Activities
67(5)
Where Do We Collaborate?
72(4)
The Zoo Effect
75(1)
The Value of a Co-Innovation Platform
76(1)
Key Takeaways
76(7)
4 Co-Innovation Storytelling
83(16)
Storytelling and the Ops Team
84(1)
Storytelling Sources and Opportunities
85(3)
Demand-Side Services
88(8)
Demos: Build, Run and Host
89(4)
Documenting Project Activities and Results
93(1)
Events
93(3)
Marketing Content
96(1)
Storytelling About the Platform
96(1)
Key Takeaways
97(2)
5 Enabling Co-Innovation as Behavior
99(20)
Simplify Contract Formation
100(2)
Promote Productive and Generative Co-Innovation
102(7)
Co-Develop a Shared Vision & Capitalize on Different Motivations
103(3)
Foster a Climate that Promotes Knowledge Sharing
106(2)
Encourage Iterative Learning
108(1)
Is It All Good?
109(4)
Fostering Buy-In
110(1)
Co-Innovation Project Risk
110(1)
Intellectual Property: Who Gets What?
111(2)
Conclusion
113(1)
Key Takeaways
113(6)
6 Bringing It All Together
119(16)
Value Creation and Value Capture
122(2)
The Next Phase of Co-Innovation
124(5)
Digital and Cloud-based Business Transformation
125(4)
Final Thoughts
129(6)
Appendix: Co-Innovation Project Case Briefs 135(60)
Index 195
Tammy L. Madsen (Phd UCLA) is the W.M. Keck Foundation Chair and Professor of Strategic Management and Innovation and a former Associate Dean at the Leavey School of Business, Santa Clara University. She teaches and consults in the areas of strategy, digital transformation and innovation and is the co-author of Modern Competitive Strategy.





 





David Cruickshank, Vice President of SAP multi-Cloud Service Operations, SAP, has worked for several innovative companies in Silicon Valley. His experiences over three decades, from the PC revolution to the edge of hyperscaler multicloud devOps automation and managed services, contribute to his passion for co-innovation.