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E-grāmata: Cognitive Interviewing Practice

4.00/5 (7 ratings by Goodreads)
(NatCen Social Research)
  • Formāts: 288 pages
  • Izdošanas datums: 10-Nov-2014
  • Izdevniecība: Sage Publications Ltd
  • Valoda: eng
  • ISBN-13: 9781473909175
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Cognitive Interviewing PracticePalielināt
  • Formāts: 288 pages
  • Izdošanas datums: 10-Nov-2014
  • Izdevniecība: Sage Publications Ltd
  • Valoda: eng
  • ISBN-13: 9781473909175
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The use of the cognitive interviewing method for survey question testing has proliferated and evolved over the past 30 years.  In more recent years the method has been applied to the evaluation of information letters and leaflets and to research consent forms. This book provides a practical handbook for implementing cognitive interviewing methods in the context of applied social policy research, based on the approach used by the authors at the NatCen Social Research (NatCen) where cognitive interviewing methods have been used for well over a decade.

The book provides a justification for the importance of question testing and evaluation and discusses the position of cognitive interviewing in relation to other questionnaire development and evaluation techniques. Throughout the book, the focus is on providing practical and hands-on guidance around elements such as sampling and recruitment, designing probes, interviewing skills, data management and analysis and how to interpret the findings and use them to improve survey questions and other documents.  The book also covers cognitive interviewing in different survey modes, in cross national, cross cultural and multilingual settings and discusses some other potential uses of the method. 



Drawing on the approach used at the NatCen Social Research, this book provides practical, hands-on guidancefor implementing cognitive interviewing methods in the context of applied social policy research.

Recenzijas

A goldmine of good advice for any researcher planning to use cognitive interviewing to test survey questions or other materials. The authors vast experience shines through, as do common sense and clarity of thought. Highly recommended. -- Peter Lynn Full of practical real life examples and top tip bullet points, the book reveals the wide remit in which cognitive interviewing can be used. -- Pamela Campanelli ...This is a highly valuable book for practitioners whether new to the method or old hands. It equally serves those who need to have their questionnaires tested to understand the method and assess to what extent, how and when its application can be useful. -- Dorothée Behr, cross-cultural survey methodologist at GESIS Leibniz Institute for the Social Sciences, Germany This book is necessary for all scientists who develop or translate questionnaires and use the methods of survey and interview. The book presents thoroughly the problems related to item generation, formulation of questions and decision-making regarding the final form of the questionnaire before the main study. It gives detailed guidelines how to conduct the pilot study and to use in the best way its findings for the goals of the main study. These topics are often underestimated in the process of practical work in the area of psychological measurements. Psychologists, as well as sociologists and all scientists who develop and use questionnaires in their work could profit from the recommendations given in this book.  -- Stanislava Yordanova Stoyanova

List of Figures ix
NatCen Social Research xi
List of Contributors xii
Preface xiv
Part I Background And Context 1(56)
1 Cognitive Interviewing: Origin, Purpose and Limitations
3(25)
Debbie Collins
1.1 Introduction
3(1)
1.2 Understanding the question and answer process
4(7)
1.3 Application of the question and answer model
11(3)
1.4 Cognitive interviewing
14(5)
1.5 Limitations of cognitive interviewing
19(4)
1.6
Chapter summary
23(5)
2 Other Pretesting Methods
28(29)
Margaret Blake
2.1 Introduction
28(1)
2.2 Other methods for developing, testing and evaluating questionnaires
29(21)
2.3 Combining cognitive interviewing with other methods
50(2)
2.4
Chapter summary
52(5)
Part II How To Conduct A Cognitive Interviewing Project 57(138)
3 Planning a Cognitive Interviewing Project
59(21)
Jo dArdenne
3.1 Introduction
59(1)
3.2 When to use cognitive interviewing
59(2)
3.3 The five stages of a cognitive interviewing project
61(1)
3.4 Multiple rounds of cognitive interviewing
62(1)
3.5 How long does it take to run a cognitive interviewing project?
63(2)
3.6 Who will do the interviewing?
65(2)
3.7 Where should interviews take place?
67(3)
3.8 Who are you interviewing?
70(4)
3.9 Ethical issues in cognitive interviewing projects
74(3)
3.10
Chapter summary
77(3)
4 Sampling and Recruitment
80(21)
Debbie Collins
Michelle Gray
4.1 Introduction
80(1)
4.2 Sampling for cognitive interviews
80(9)
4.3 Recruitment
89(9)
4.4 Recruitment documents
98(1)
4.5 The use of incentives
99(1)
4.6
Chapter summary
99(2)
5 Developing Interview Protocols
101(25)
Jo dArdenne
5.1 Introduction
101(1)
5.2 Define and clarify measurement objects
102(1)
5.3 Setting cognitive interviewing aims
103(2)
5.4 Deciding which questions to test
105(4)
5.5 Administering the test survey questions
109(1)
5.6 Cognitive interviewing techniques
110(1)
5.7 Using think aloud
111(3)
5.8 Probing
114(7)
5.9 Using different cognitive interviewing techniques together
121(1)
5.10 Other information to include in the protocol
121(1)
5.11 Testing the protocols
122(1)
5.12
Chapter summary
122(1)
5.13 Examples of cognitive interview protocols
123(3)
6 Conducting Cognitive Interviews
126(16)
Michelle Gray
6.1 Introduction
126(1)
6.2 What makes a 'good' cognitive interviewer?
126(3)
6.3 Ensuring consistency in interviewing
129(3)
6.4 Interview preparation
132(2)
6.5 Introductions and informed consent
134(1)
6.6 Data capture and recording cognitive interviews
135(2)
6.7 During the interview
137(2)
6.8 Ending the interview
139(1)
6.9 Interviewer safety
140(1)
6.10
Chapter summary
141(1)
7 Data Management
142(20)
Jo dArdenne
Debbie Collins
7.1 Introduction
142(1)
7.2 Different approaches to analysis
142(2)
7.3 The analytical process
144(1)
7.4 Sources of primary data
145(1)
7.5 Data reduction and organisation
145(6)
7.6 Combining findings from different interviews: the Framework approach
151(4)
7.7 Software options
155(2)
7.8 Data security
157(2)
7.9
Chapter summary
159(3)
8 Analysis and Interpretation
162(13)
Debbie Collins
8.1 Introduction
162(1)
8.2 Aims of analysis
163(1)
8.3 The analysis process
164(1)
8.4 Descriptive analysis
164(3)
8.5 Explanatory analysis
167(4)
8.6 Dealing with cases that are unique, odd or don't fit the typology
171(1)
8.7 Considering implications
171(2)
8.8
Chapter summary
173(2)
9 Application of Findings
175(20)
Jo dArdenne
Debbie Collins
Margaret Blake
9.1 Introduction
175(1)
9.2 Deciding whether changes are needed
176(1)
9.3 Types of recommendations
176(15)
9.4 How to present the recommendations or changes
191(1)
9.5
Chapter summary
192(3)
Part III Cognitive Interviewing In Practice 195(69)
10 Survey Mode and its Implications for Cognitive Interviewing
197(23)
Michelle Gray
10.1 Introduction
197(1)
10.2 Survey mode
198(1)
10.3 Cognitive interviewing and mode
199(4)
10.4 Simulating the mode
203(7)
10.5 Telephone cognitive interviewing as a replacement for face-to-face cognitive interviewing
210(1)
10.6 Testing sensitive questions
210(1)
10.7 Cognitive interviewing for mixed mode surveys
211(4)
10.8
Chapter summary
215(5)
11 Cross-national, Cross-cultural and Multilingual Cognitive Interviewing
220(23)
Michelle Gray
Margaret Blake
11.1 Introduction
220(1)
11.2 Background
221(2)
11.3 The choice of countries, cultures and/or languages
223(2)
11.4 Phasing of the testing
225(1)
11.5 Interview protocol development
226(3)
11.6 Sampling and recruitment of participants
229(2)
11.7 Selection and training of interviewers
231(2)
11.8 Data analysis
233(2)
11.9 Interpretation of findings
235(1)
11.10 Alternatives or additions to comparative cognitive interviewing
235(4)
11.11
Chapter summary
239(4)
12 Wider Applications of Cognitive Interviewing
243(21)
Jo dArdenne
Michelle Gray
Debbie Collins
12.1 Introduction
243(1)
12.2 Testing survey materials
244(3)
12.3 Combining cognitive interviews with eye tracking
247(5)
12.4 Testing public health information
252(3)
12.5 Other uses of cognitive interviewing methods
255(4)
12.6
Chapter summary
259(5)
Index 264
Debbie Collins is Head of Questionnaire Development and Testing at NatCen Social Research. An experienced survey researcher, Debbie has specialised over the past decade in survey methodology, questionnaire development and testing. Debbie founded NatCens Questionnaire Development and Testing Hub, with Michelle Gray in 2006 and has developed and tested survey questions and data collection tools for a wide range of clients. Debbies research interests include novel uses of cognitive interviewing, effective combinations of pretesting methods, and the design of web and mixed mode questionnaires.
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