The authors do an outstanding job of capturing the essential, complementary roles of commerce and ethics in short, concise chapters that are easily digestible for readers of almost any age and educational background. They adroitly link seemingly diverse concepts into a simple narrative of societal sustainability through human interdependence and cooperation. Commercial Society is a thoughtful, delightfully easy, and critically important read. -- Stephen L. Vargo, Professor of Marketing, University of Hawaii at Manoa This thought-provoking text encourages exploration and engagement in lifes conversation regarding the connection of ethical behavior to commercial economic progress, as well as the importance of entrepreneurship in creating ways to make others better off. It is succinct and will engage students creatively and deeply in dialogue, study, and research. -- Candace Smith, Economics Teacher Learning economics is hard because it is part social science, part business discipline, part moral philosophy. You need to learn how the world works, how to flourish in business and life, and how choices benefit or harm others. Commercial Society is the first text that consistently stresses all three of these points in a clear and simple way. Highly recommended! -- Joshua C. Hall, Professor of Economics, West Virginia University A well-conceived and well-executed guide for young adults embarking on lives in our commercial society. The book provides a beautifully clear description of trade and its centrality to human life, the institutions supporting trade, and the ethics woven into its fabric. On the practical side it discusses personal and business finance and ends with a challenge to the reader to start his or her own business. -- David Keyt, Research Professor, The Center for the Philosophy of Freedom, Univerisity of Arizona, USA
