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E-grāmata: Communicating & Connecting With Social Media

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  • Formāts: 144 pages
  • Sērija : Essentials for Principals
  • Izdošanas datums: 01-Jan-2012
  • Izdevniecība: Solution Tree
  • Valoda: eng
  • ISBN-13: 9781935543138
  • Formāts - PDF+DRM
  • Cena: 18,84 €*
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  • Formāts: 144 pages
  • Sērija : Essentials for Principals
  • Izdošanas datums: 01-Jan-2012
  • Izdevniecība: Solution Tree
  • Valoda: eng
  • ISBN-13: 9781935543138

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Social media holds great potential benefits for schools reaching out to our communities, preparing our teachers, and connecting with our kids. In this short text, the authors examine how enterprising schools are using social media tools to provide customized professional development for teachers and to transform communication practices with staff, students, parents, and other stakeholders.
About the Authors xi
Introduction 1(2)
Chapter Overviews 3(2)
Using Social Media Tools to Enhance School Communication Plans
3(1)
Using Social Media Tools to Enhance Professional Development
3(1)
Developing Professionally Responsible Social Media Practices
4(1)
The Future of Social Media in Education
4(1)
Using Social Media Tools to Enhance School Communication Plans
5(28)
Recognizing the Importance of School-Level Branding
6(2)
Learning From the Business World
8(3)
Authenticity
9(1)
Bravery
10(1)
Consistency
10(1)
Using Twitter to Build Your School's Brand
11(6)
Implementing Twitter as a Communication Tool
11(2)
Getting Started With Twitter
13(2)
Tweeting From Your Phone
15(1)
Twittering Fosters Professional Partnerships
16(1)
Implementing Facebook as a Communication Tool
17(3)
Getting Started With Facebook
18(2)
Next Steps
20(4)
Reflect on Your Current Communication Patterns
21(1)
Experiment With Social Media Tools
21(1)
Explore How Other Schools Are Using Social Media Tools
21(1)
Start Small
22(1)
Communicate Your Changing Practices to Stakeholders
22(2)
Introducing Stakeholders to Twitter
24(1)
21st Century Communications Rubric
25(2)
School Communication Survey
27(2)
Exploring School-Based Social Media Efforts
29(2)
New Media Parent Release
31(2)
Using Social Media Tools to Enhance Professional Development
33(22)
Twitter as a Tool for Building a Personal Learning Network
35(4)
Twitter Homepage
36(1)
WeFollow
36(1)
Common Patterns of Participation
37(2)
Additional Sources for PLN Building
39(2)
Linkedln
39(1)
Blogs
39(1)
Social Bookmarking and Shared Annotation Services
40(1)
RSS Readers
40(1)
Wikis
40(1)
Facebook
40(1)
Digital Discussion Forums
40(1)
21st Century PLNs at the District Level
41(1)
Next Steps
42(3)
Explore One Tool
43(1)
Formalize a Process for Documenting the Learning
43(1)
Publicize Your Efforts
43(2)
Common Patterns of Participation on Twitter
45(2)
Exploring Educational Conversations in Social Media Spaces
47(5)
Tracking the Impact of Social Media Spaces on Professional Development
52(3)
Developing Professionally Responsible Social Media Practices
55(12)
The Social Media Forest
57(3)
What Is Your Primary Goal for Entering Social Media Spaces?
59(1)
Does Your District Allow You the Freedom to Express Your Thoughts and Ideas on Education?
59(1)
Will Your Successors Use Social Media Tools?
59(1)
How Important Is Sharing in Areas Outside of Education?
60(1)
Guidelines and Good Practices for Participating in Social Media Spaces
60(2)
Next Steps
62(2)
Developing a Plan
62(1)
Crafting an Exit Strategy
63(1)
Creating Districtwide Social Media Policies and Guidelines
63(1)
Planning Your Participation in Social Media Spaces
64(3)
Epilogue: The Future of Social Media in Education
67(12)
Does Social Media Really Have a Future in Schools?
68(3)
Next Steps
71(4)
Build Your Own Network
71(1)
Consult and Influence District Social Media Policies
71(1)
Build Awareness and Gain Allies
72(1)
Start With Blogs
72(1)
Grow From the Inside Out
73(2)
Ten Sources for Learning More About Social Media
75(4)
References and Resources 79(6)
Index 85